First, the internal structure and equipment of the restaurant are harmonious

As the saying goes, "Business depends on the facade, and there are more elegant customers in the restaurant", which means that the facade and space of the restaurant must be decorated elegantly, brightly and harmoniously to give guests a good and comfortable dining environment;

Restaurants receive a large number of guests every day, and they provide food and beverage services. Therefore, to make the design of restaurants easy to receive guests, the principles of "applicability, firmness, economy and beauty" should be followed in both appearance and internal configuration.

Different restaurants have different sizes, so the decoration must be tailored to the store, so as to make it as convenient as possible for consumers, while ensuring cleanliness and hygiene, and to minimize its own special style and logo, and to make it more artistic.

In fact, the decoration of restaurants should be in line with consumers' psychology. That is a successful decoration.

Nowadays, with the improvement of people's living standards, people come to restaurants not only to fill their stomachs, but also to enjoy a relaxed and quiet mood in restaurants. The renovation of the restaurant can grasp this point. Having your own personal space is one of the basic requirements of modern people. Therefore, the decoration and layout of restaurants should meet people's requirements.

Maybe you just open a small restaurant, and the business hall of the restaurant is only tens of square meters, but you just have a screen between tables. This feeling of personal space will also appear immediately.

Generally speaking, in order to make the decoration of a restaurant elegant, bright and harmonious, we should do the following:

1. Make the internal structure of the restaurant harmonious with the installation; The appearance of the restaurant is important, and the internal devices are indispensable. Only when the two are unified and harmonious can we achieve good results. For example, the selection and installation of lamps should be coordinated with the building structure of restaurant business hall, which is convenient for cleaning and wiping. The choice of decorative colors of floors, roofs and walls should be aimed at providing guests with a comfortable dining environment.

As a small restaurant, its business target is mainly ordinary consumers, so as long as it can provide consumers with clean and hygienic meals and a more comfortable dining environment, it can attract guests. Excessive ornate decoration can not only attract customers, but will make them uncomfortable; The average person's psychology is: a beautifully decorated restaurant. Its food price must be right; Therefore, as a general consumer, before entering the restaurant, they will first touch their pockets and look elsewhere-although the food in this ornate restaurant is not much more expensive.

2. Make the architectural appearance, scale, lines and colors of the restaurant consistent. The indoor height should be ventilated, bright and pleasant; Exterior lines should be simple, bright and beautiful, and the colors should be appropriate. If it is a cold food shop, the color can be light blue or light green, which gives people a fresh and cool feeling; Generally, the color of restaurants should give people a clean and hygienic feeling, so that customers can rest assured.

Second, the design arrangement of the business area of the restaurant

The restaurant is the main part of the restaurant, and the installations in other places should be centered on the business hall (that is, the restaurant), so that they are closely related to each other, especially the restaurant area and kitchen area of the restaurant, and a certain proportion should be maintained. Only in this way can we provide delicious and hygienic meals for the guests.

Generally speaking, it is more appropriate to design the ratio of listening room to kitchen at 3: 1 or 4: 1; For a 31-square-meter store, the kitchen should be 7.5 square meters, and the other 22.5 square meters should be the business place (one seat for 1 square meters, that is, at most 23 guests can be received at the same time). Also, don't miss the design of the bathroom. Although there are toilets available in the commercial street, if possible, the toilets for personal use should be planned and designed, with an area of at least 1 square meters. So, as a restaurant operator. How big is a store to open? It depends on the specific situation; Under normal circumstances, after entering the restaurant industry for the first time and choosing a good location, it is safer to start from a small shop; Otherwise, the scale will be large, and the losses will be relatively large when losing.

Third, create an atmosphere and emotional appeal that adapts to the business style

It is very important to choose a good place to open a restaurant, but. If the location you choose is not ideal, don't be too discouraged. You can remedy the mistakes in the location by carrying out some special decoration, decoration and other methods to design and create an atmosphere and emotional appeal suitable for business style. For example, clean up the store and the outside, and put flowers inside and outside the store to attract guests; Bright glass windows are a good way to attract guests to stop and enter.

In terms of sense of smell, we should try to make the aroma in food cooking waft down-for example, the smell of roasted turtle in No.1 Middle School will entice guests to increase their appetite, thus increasing sales; ; Also nail the bakery and use a big fan to blow the smell of baked bread to attract passers-by to buy.

Some restaurants are equipped with audio equipment, which not only enables customers to enjoy music while eating, but also controls their stay time. For example, in a fast food restaurant, if you play a brisk March, you can make the guests move faster unconsciously, and then finish eating and leave quickly, which can improve the utilization rate of seats; while when the guests are less than an inch, playing classical music or slow-paced music can extend the time for guests to have ten meals, so as to attract more guests for you.

The customer's psychology is very strange. When they see the sparse guests in the store, they dare not come. Once there are guests present, they dare to enter with confidence. Therefore, guests are the best bait to attract other guests.

Another example is running a foreign restaurant. Such as French restaurants, Italian restaurants and Japanese restaurants, it is necessary to create an exotic atmosphere; When designing, it is necessary to arrange the corresponding furniture for meeting guests and dining, put the national flag of the corresponding country on the table, display the national handicrafts of the corresponding country around, and play the famous songs and folk songs of the corresponding country in the restaurant; For example, a restaurant with Japanese flavor can be covered with tatami, so that the whole set of Japanese tableware in Sichuan can serve Japanese food and play Japanese folk songs; The waiter wears a kimono and speaks Japanese.

Restaurants with special dishes should also create corresponding atmosphere and emotional appeal.

Fourth, the lighting arrangement method of the restaurant

The lighting system can determine the mood of the restaurant, so the lighting is one of the most critical factors to form the atmosphere of the restaurant; There are many kinds of light used in restaurants, such as candlelight and incandescent light: different light has different functions.

Candlelight is a traditional light in restaurants. The red flame of this light makes the customers and food department look beautiful, which is more suitable for friends' gatherings, lovers' dinners, birthday parties, etc. Incandescent light is also an important light used in restaurants; This kind of light is the easiest to control, and food looks the most natural in this light. Dimming the light can increase the comfort of customers and thus prolong their stay. Fluorescence is the most used light in restaurants; This kind of light is economical and generous, but it lacks aesthetic feeling: blue and green are stronger than red and orange in fluorescence, which makes people's skin look pale and food look gray; Dr. Caroline Lambert, from the Department of Diet Management at the University of Pennsylvania, USA, believes that fluorescence will shorten the time for customers to eat.

In addition, regardless of the type of light, the intensity of light also has an impact on customers when eating; Dim light will increase customers' meal time, while bright light will reduce customers' meal time.

Color is another factor that should be considered when designing light.

Colored light will affect people's faces and clothes; Red light has a positive effect on furniture, facilities and most foods, while green and blue light are usually not suitable for illuminating customers. Pink, milky white and so on can increase the warm and friendly atmosphere.

V. Skills of restaurant layout

The theme of the restaurant is similar to the theme of literary works, which is a concentrated reflection of the service content of the restaurant. Highlight the theme of the restaurant through the decoration of the restaurant, including determining the business nature or function of the restaurant, whether it is a flavor hall or a banquet hall, a Chinese restaurant or a western restaurant, reflecting the sales content and methods of the restaurant; Show the technical strength and expertise of the restaurant and determine the theme of the restaurant.

The subjective and objective environment of the restaurant should be analyzed; The objective conditions include the social and economic situation, climate factors, tourist sources and geographical location during the restaurant operation. Subjective conditions include the restaurant's facilities, financial resources, technical strength and other software and hardware standards.

The layout of the restaurant includes the facade, space, seating space, light, color, air conditioning and other contents. The main purpose of the layout of the restaurant is to make the restaurant form a unique atmosphere and provide an elegant dining environment for customers. The quality of the restaurant atmosphere directly affects the attraction of the restaurant to customers.

The experience of restaurant management shows that many restaurants closed down because they didn't optimize the design of restaurant atmosphere.

Generally speaking, the atmosphere of a restaurant consists of two main parts: one is the tangible atmosphere, such as the facade, interior decoration and spatial layout of the restaurant; the other is the intangible atmosphere, such as the attitude and etiquette of service personnel and the degree of customer satisfaction.