How to run a good restaurant
How to run a good restaurant, in daily life, for many people who run a restaurant, because of lack of rich experience, restaurants may close down because of improper management. Here are some ways to run a good restaurant. How to run a restaurant well? 1
1. Investigate the surrounding environment
See if there are similar dumplings around. Observe the surrounding shops, understand the surrounding environment, pay attention to the competitors in this industry and make corresponding countermeasures.
2. Choose a suitable store location
If you choose the core business district of the city to attract more customers and avoid high rent, you can consider opening the store on the second or third floor or even higher. In this way, the business area is much larger, but the rent is much saved. Then, the saved rent will be used for advertising and improving service quality.
3. Find a good purchase channel
Good quality, low price and satisfaction after sale. You can find a suitable source of goods, and it is convenient to use the free logistics system to deliver goods directly, so the problem of source of goods is very easy to solve.
4. Prepare sufficient funds
Due to the changes in the market environment, the grade requirements of food and beverage outlets are increasing day by day, and the scale is getting bigger and bigger. Many small-scale food and beverage outlets are either pushed out of the mainstream business circle and developed in the suburbs of the city, or simply quit the food and beverage market. At the same time, the entry of foreign catering and the expansion of domestic catering giants have also raised the threshold for opening restaurants in disguise.
5. Internal design
It is best not to crowd the tables, chairs and other decorations in the dumpling house, and give customers a clean feeling, so as to gain the trust of customers and let them eat with confidence. How to run a good restaurant 2
First, first of all. The restaurant itself needs to be very clear about what is the core competitiveness of your product? Nowadays, the competition in the catering market is extremely fierce, and consumers have more comparisons. Then, it is particularly important to do your own core products well.
second, what are the gathering points around the catering stores you operate? What is your customer base? Only in this way can we effectively adopt marketing strategies and improve your store's customer acquisition ability and profitability.
Third, the establishment of standardization and process. Any restaurant's work can only be carried out according to the required standards if there are standards. At the same time of specifying standards, it is also necessary to formulate a process, which can be simply understood as how far it is qualified, how long it will take, when it will be done and who will do it. After a long time, employees naturally develop good habits. You can be the boss easily.
4. Establish an effective internal system. An employee gets a salary of 3,111 yuan a month, and he gets 3,111 yuan for your daily turnover of 1,111 yuan, and you still get 3,111 yuan for your daily turnover of 21,111 yuan. The efficiency of that restaurant has nothing to do with employees, and no employee wants this restaurant to do well. That gives employees a raise, but in the off-season, business is not good and expenses are increased. Only by establishing the core system can * * * win.
5. Don't interpret sales promotion as marketing. Some restaurants engage in activities when business is not good, resulting in a loss of profits. The number of customers who spend money has increased, and there will be no customers when your activities are over. After a long time, customers get used to it. If you don't engage in activities, I won't come to spend. Promotion is to attract popularity, and marketing is a business strategy. How to run a good restaurant 3
First of all, we should choose the address of the restaurant. The address of the restaurant is very important, and the flow of people is relatively large, so as to attract more guests. The business of the restaurant will flourish if there are more guests and more people. When choosing a site, you must pay attention to it. You can go to some places where there are many hotels. Don't be afraid of many hotels. In fact, where there are many hotels, the personnel are relatively concentrated. Don't be afraid of getting together.
Secondly, it is best to have a parking space in front of the store. The better the parking, the more convenient it is, so that guests can stay for dinner for a long time. In summer, if there is a barbecue shop next to it, business may be better and mutual drainage will be achieved.
Third, there should be no barrier in front of the store, but it should be flat, so that it is convenient for guests to enter, and there should be no obstacles such as steps, which will affect the guests' walking, but if these steps and other facilities are very beautiful and good, that is another matter.
Fourth, the interior decoration of the hotel should be clean, bright and tidy, so that guests can have a good mood in a comfortable environment and attract repeat customers.
Fifth, design a good menu. The menu should be simple and beautiful, and the price of the dishes should be set reasonably. It is not easy to set the price too high in the early days of the hotel.
Sixthly, the next step is what cuisines the hotel specializes in and which chefs it employs. Cashiers, waiters, office workers, etc., should all choose the right person. At the beginning of the establishment of the hotel, it is best for the boss to stay in the hotel for a long time. When the hotel is mature, it can be handed over to others for help.
Seventh, we must do a good job in social relations, and good social relations are easy to operate. General human feelings, welcome and send you to do well, don't be stingy. How to run a good restaurant 4
How to run a special restaurant successfully
1. Support the quality of food in a restaurant
In the catering industry, the most important thing is the taste. If the taste is not good, it is impossible to retain customers for a long time. Consumers may come into your store because of your novelty, but if the taste is not good, they will * * not step into this store again after their novelty. Therefore, the operators of specialty restaurants should support the quality of the dishes.
Second, strive for innovation
Nowadays, there are many kinds of products in the catering industry. If you don't innovate, you will be eliminated sooner or later. Only restaurants that strive for innovation will have a future. If they stick to the rules or blindly imitate others, they will inevitably fail. Any characteristic restaurant must show its own characteristics in order to create added value and attract new customers.
Third, support reasonable **
To attract customers at a loss, it can only be used as a sales promotion means in the early stage of the opening of specialty restaurants, and it is unrealistic to use it for a long time. The catering industry must win customers with good service, and then get rich * *. Long-term good service to diners and personalized food can make the characteristic restaurants develop continuously.
Fourth, always take the customer as the starting point
We should take the customer's eyes as the starting point, understand the customer's needs, and then meet him. Knowing your business object is the strength step of opening a shop. You must know the needs of diners. The good way to do this is to listen. It's inevitable to put our heads together, conform to nature, and then do what we should do.
v. Seize business opportunities
The success of business depends on whether it can seize business opportunities. At ordinary times, it is necessary to choose an appropriate opportunity to investigate the varieties that diners want to choose and form a new growth point in the store. You can also launch related dishes when something is popular. For example, when "You from the Stars" is broadcasted, you may wish to introduce some Korean dishes and fried chicken, which will attract many customers.
VI. Give full play to the characteristics
There are restaurants with characteristics everywhere. In order to make diners come to the door, it is necessary to have some characteristics, and at the same time, it is necessary to meet the needs of diners, and how to give full play to them. It should be noted that in addition to regional and store conditions, we should also consider the income level and cultural level of the region. Features are not limited to business varieties, other aspects such as good service, gorgeous storefront, sincere staff and so on.