As far as the audience is concerned:
Take the enterprise management training industry as an example. If you regularly broadcast relevant videos on advertising media and click on the ones you are interested in, they may come from all directions to learn business knowledge. They hold the idea that as long as there is a way to change companies, they will be glad that you have come, so space, that is, distance, is not a problem.
There is also a hotel video, no matter how good the restaurant dishes are, people who love food will be tempted to see this video. Friends from Guangzhou will naturally not come, because once the cost of flying is too high, the meal is not worth eating.
The example is a bit of a dead end, but it reflects a large proportion of problems and the recruitment cost is high. It is still suggested that it can be drained through WeChat, community and DM list. Community marketing, in particular, is very powerful and will become a marketing channel that all industries attach importance to in the future.
I'm glad to discuss it together. I hope I can help you.
Is business good?