Introduction: I. Foreword
Guangzhou Deshan Investment Management Co., Ltd. is located in the cbd center of Zhujiang New Town, Guangzhou. The branch is located on the 2nd floor of Yonghui Building (Vienna Hotel), No.1618-2 Airport Road, Baiyun District, Guangzhou. The company integrates food development, production, sales, training, joining, advertising and service, and owns the brands of Laogangji dessert and Xuedi ice cream. The company's business orientation is mainly to take the high-end route, to build an elite team, to create green products, and to coach and train people with lofty ideals to realize their entrepreneurial dreams.
based on the purpose of creating green and healthy food for consumers, the company has established a differentiated brand image in the catering field with first-class design concept, first-class product quality, efficient marketing model and perfect integrated service, and strives to be the most trusted brand in the catering industry.
in the process of product development and production, the enterprise introduced scientific production process, and invited domestic and foreign masters to teach, which laid the foundation for the company's products with competitive advantages. In business and sales, we always adhere to a broad mind, accept the talents in the world, and be virtuous as the life of the enterprise, take the innovative brand of the enterprise as the industry advantage, take professional talents as the driving force for the development of the enterprise, actively introduce international resources, and adhere to the product concept of "natural, green and moist" to build a first-class enterprise in the industry, create wealth for customers and provide healthy food for consumers.
in the future, we will, as always, base ourselves on the business philosophy of green products, high team efficiency, standardized enterprises and internationalized markets, and persist in pioneering and forging ahead in the catering industry with the persistent spirit of concentration, professionalism and specialization. At the same time, we sincerely look forward to joining hands with friends from all sides to share the huge market of Chinese cuisine and strive for the cause of diet and health for all mankind.
Second, the basic concept
1. Corporate mission
Deshan is committed to creating a green and healthy food culture and becoming a catering brand that customers trust and diners first.
2. Business philosophy
Treat people with sincerity, and take advantage of trust.
3. Enterprise tenet
Manage green food, build an honest enterprise, pursue sunshine profit and enjoy frank happiness.
4. Core values
If goodness is like water, all rivers run into the sea.
5. Social Responsibility
Advocate green food, improve the quality of catering and make unremitting efforts for the happy life of Chinese people.
6. Stakeholders
Employees: Employees are the foundation of virtue. Employees who agree with the corporate culture, have a sense of responsibility, have a spirit of cooperation, are good at learning and dare to innovate are the greatest wealth of the enterprise. Deyi strives to realize the safety and prosperity of employees, so that employees and enterprises can grow together.
customers: customers are the past, present and future of german food. Deshan increases customer value with high-quality service, creates customer satisfaction and wins customer trust and support.
shareholders: shareholders are the source of power for the German catering industry. German food continues to expand the value-added space, strive to reduce investment risks, achieve reasonable returns, and ensure the long-term and maximum interests of shareholders.
cooperator: the cooperator is the business partner of Deshan. Deshan advocates cooperation on the basis of equality and mutual benefit to achieve win-win and value sharing.
Third, cultural character
1. Water culture
Be soft: The fighting capacity of German catering staff is not written on their faces, but engraved in their hearts. When encountering resistance or obstacles, on the one hand, redouble your efforts, release all your energy, and fight against obstacles, showing fortitude; On the one hand, it is flexible and flexible, and sometimes even moves backwards and forwards in a roundabout way, and finally achieves the goal.
Perseverance: Have the spirit of perseverance, and never give up until you reach your goal.
All rivers run into the sea: German cuisine culture is extremely inclusive, which can absorb all excellent cultural cores, enrich itself and enhance its character.
remove the turbidity and keep the clear: cleanse the dirt, get rid of the old and absorb the new, have the ability of continuous self-renewal and transcendence, always keep self-cleaning, and persist in continuous progress and improvement.
2. Employee awareness
Achievement awareness: The success of an enterprise stems from the achievements of employees. German catering staff should measure their own work with actual performance and glow their motivation and passion with a sense of accomplishment.
Crisis awareness: We should be prepared for danger in times of peace, face crises and challenges with the courage to constantly overcome ourselves and pursue Excellence, turn crises into opportunities, and realize the stable development of enterprises. "Market-oriented, customer-centered, and customer satisfaction as the standard" is the fundamental guarantee to prevent risks.
Competitive consciousness: German catering follows the rules of market competition, and is brave and good at competition but opposes vicious competition. German catering employees should turn external competitive pressure into internal work motivation, inspire fighting spirit and stand out.
awareness of saving: saving is virtue, and saving is profit. German catering staff should start from scratch and start from themselves to improve the efficiency of enterprise resource utilization.
3. Enterprise spirit
The enterprise spirit of German food is: responsibility, cooperation, learning and competition.
responsibility: it is the responsibility of the enterprise to respect customers, treat employees well, repay shareholders and give back to the society. German food requires employees to have a highly responsible spirit. Being responsible for work means dedication, being responsible for enterprises means loyalty, and being responsible for customers and partners means keeping promises.
cooperation: on the basis of giving full play to employees' individual talents, we emphasize communication and cooperation, advocate individual wisdom to serve the collective goal, and local development obeys the overall planning. Deshan attaches great importance to establishing good public relations with all walks of life, and seeks common development with partners.
Learning: German catering creates a learning organization with endogenous knowledge and experience, advocates learning faster and better than competitors, competes for knowledge management ability, and improves employees' lifelong employment ability.
competition: cultivate employees' competitive awareness, improve the internal competition mechanism, and constantly enhance business motivation. The company strictly abides by the rules of the market game, advocates legal and standardized competition behavior, and wins the victory of market competition with rationality and standardization.
4. Enterprise style
The enterprise style of German food is: bright, fast, strict and practical.
Ming: clear objectives, clear responsibilities, information sharing and transparent management.
fast: strengthen coordination, optimize processes, respond quickly, and be resolute.
strictness: strict standards, self-discipline, dedication and self-transcendence.
Reality: Seek truth from facts, talk less empty words, do more practical things and stress practical results.
5. corporate slogan
the corporate slogan of german food is: providing green food for human beings is our eternal theme!
6. Cultural change
Thoughtfulness, enthusiasm, discipline and efficiency are the cultural keynote of German cuisine. German cuisine pays attention to the accumulation and sublimation of past experience, pays more attention to eclecticism and absorbing the new, maintains the openness and forerunner of values, is not complacent, is willing to accept new ideas, new ideas and practice new theories, and constantly enriches the connotation of corporate culture in the process of change and innovation.
Legal representative: Jiang Wei
Date of establishment: 2113-11-19
Registered capital: RMB 1 million
Location: Guangdong Province
Unified social credit code: 91441111158949665W
Business status: in operation (opening) enterprise.
Personnel size: 111-499
Enterprise address: 2nd floor, No.1618-2, Zhangwei Industrial Zone, Jichang Road, Yuncheng Street, Baiyun District, Guangzhou
Business scope: sales of general machinery and equipment; Market research service; Catering management; Food science and technology research services; Wholesale trade of commodities (except for licensed and approved commodities); Wholesale of kitchen equipment and kitchen supplies; Wholesale of household appliances; Enterprise management consulting services; Chinese food service; Japanese-style meals and cooking services; Cookies and other baked goods manufacturing (excluding on-site production and sales); Snack service; Wholesale of cakes, sweets and sugar; Fast food service; Bar service; Buffet service; Cafe service; Western food service; Prepackaged foods wholesale; Korean food and cooking services; Pastry and bread manufacturing (excluding on-site production and sales); Manufacturing and selling of hot and cold drinks; Teahouse service; Pastry and bread retail; Catering delivery service;