stage of development
According to the development process of sightseeing agriculture
,
Shu Boyang divided it into three stages.
：
Early budding stage
,
This is spontaneous.
,
travel
The subject is unclear
,
Just as a leisure adjustment.
,
The subject of investment and management is an individual or a small group.
,
The relationship between market supply and demand is vague.
,
According to individual needs
Have direction
Primary management stage
,
Or spontaneous
,
Have certain tourism themes and activities.
,
Small and medium-sized travel agencies also took the initiative to participate in the action.
,
The market aims at short-term profits.
,
And product orientation.
Mature management stage
,
It belongs to the developmental type.
,
Have a clear theme and a series of activities.
plan
,
The investment and operation entities are large in scale.
(
travel
)
business group
,
The market aims at long-term investment income.
,
Guided by project investment.
From this point of view,
,
At present, the sightseeing agriculture in China has developed into a mature management stage.
Sightseeing agriculture in Heilongjiang started late. In recent years,
,
Modern agriculture has appeared in the suburbs of large and medium-sized central cities such as Harbin.
Industrial demonstration bases, green agricultural practice bases, agricultural high-tech development zones and other forms of tourism and sightseeing agricultural projects.
,
besides
,
There are also some "style parks" where individuals or collectives participate in investment and operation.
"Nongjiale" and other projects
,
But from its investment and management
Theme,
Development scale,
Functional analysis, etc.
,
According to Shu Baiyang's three-stage theory of tourism and sightseeing agriculture
,
Heilongjiang's tourism view
Light agriculture is in the transitional stage from primary management to mature management.
at present
,
There are many tourism agricultural projects in operation, under construction or under planning in many areas of Heilongjiang.
,
According to its content
,
can
be divided into
five
Species type
：
Comprehensive agricultural knowledge
：
Such as modern urban agriculture demonstration park in northern Heilongjiang,
Harbin
Green mountains and green waters
Ecological park,
Erlongshan modern and efficient agricultural scientific and technological achievements exhibition park, etc.
Melon tasting class
：
Such as Mishan Green Sightseeing Agricultural Corridor.
Folk ecological category
：
Such as Daqing Shengli National Customs Park.
Flowers and plants
：
Such as Jixi Feng Run Green Park.
Aquaculture category
：
For example, a national anniversary.
Generation of agricultural demonstration base,
Mudanjiang dawan agricultural science and technology park, etc.
In ...
,60%
The above agricultural tourism projects are comprehensive.
Combination type
,
That is, it integrates agriculture, popular science, sightseeing, catering, economy and trade.
,
Develop agriculture,
Forests, fruits,
Grazing,
Three-dimensional comprehensive development of fishery.
exist problem
Judging from the present situation of Heilongjiang tourism agriculture projects
,
Although it has formed a certain scale
,
It laid the foundation for future development.
A preliminary foundation
,
However, it has not got rid of the common problems of small scale, inconspicuous brand and uneven supporting facilities in tourism and sightseeing agriculture.
A series of problems such as low management level and low quality of employees.
,
In particular, the following three problems are more prominent.
：
On a smaller scale.
,
And the geographical distribution is unbalanced.
According to the development experience of foreign sightseeing agriculture
,
When the radius of tourist agricultural area
Bigger than ...
29.5
The area of kilometers
(
zone
)
time
,
Only in this way can we achieve the best economic benefits.
,
Most projects in Heilongjiang are less than this figure.
,
Therefore, this project is mainly concentrated in the vicinity of central cities with relatively prosperous economy and high degree of urbanization.
,
Especially Harbin and Daqing.
many
,
The central part with relatively rich resources,
Less in the northern region.
With the economic rise of other regions and poverty alleviation in mountainous areas
,
Its development potential is not
Ignore.
At present, most of the tourist and agricultural attractions in Heilongjiang are invested, constructed and managed by local governments or non-tourist enterprises.
Lack of government
Lack of macro-control and guidance on the development of agricultural tourism resources
,
Many projects lack careful market demonstration and development planning.
,
Cause investment
Arbitrariness of capital and blindness of development
,
Make the theme development of some local tourism agricultural projects repeated,
Similar or similar?
,
Lack of scenic spots
Less overall layout planning
,
Often the tourist attractions in the same scenic spot are not coordinated. This has laid the groundwork for the vicious competition of price wars in the future.
suffer
,
meanwhile
,
It causes difficulties in the management of agricultural tourism in the later period.
,
It is more difficult to develop in depth.
The market positioning and construction theme positioning of the project are not accurate enough.
,
Lack of distinctive northern agricultural characteristics and traditional cultural foundation. allow
Multi-project feasibility study omits the early stage,
Evaluation review
,
Investors follow their own understanding or simply imitate other people's models.
,
Actually not.
Make the cultural heritage of new, exotic, special and traditional species and varieties solid, strong and big.
,
That is, the market is narrow and there are not enough customers.
Direct cause. besides
,
In some places, sightseeing agriculture is not regarded as agriculture and tourism based on agricultural management.
be organically combined
,
Only rely on the income from tourism or tickets to maintain the development of the park.
,
The tourists are organized by local individual travelers and students.
owner
,
Not closely connected with tourism organizations.
,
Many visits and studies are free.
,
therefore
,
Many tourism projects make ends meet,
advance and consolidate at every step
Difficult.
Development model of sightseeing agriculture in Heilongjiang Province
Basic ideas on developing sightseeing agricultural projects
Development of Sightseeing Agriculture in Heilongjiang Province
,
We should look forward.
,
Reform, innovation and sustainable development.
Planning and macro-control
We should understand the characteristics of Heilongjiang from the perspective of developing grand tourism.
Integrate rich tourism resources
,
realize
Lengthening the industrial chain of sightseeing agriculture
We should follow the operating rules of the market economy.
,
Adhere to the economic benefits,
Social and ecological benefits
Gu principle
,
Enhance market competitiveness and improve comprehensive benefits.
Agriculture should be the core.
,
Production-oriented
,
Take the characteristic brand as an example.
Boutique project
Mu Zhi road
Should be driven by scientific and technological progress.
,
Take the construction of human resources as the guarantee.
,
The Steady Development of Sightseeing Agriculture in Heilongjiang Province
,
both
Make contributions to the development of tourism into a pillar industry in Heilongjiang.
,
It also plays a great role in promoting and demonstrating the agricultural modernization in Heilongjiang Province.
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Fan function.
Project mode of sightseeing agriculture development
According to the characteristics of agricultural structure and regional superior resources in Heilongjiang Province
,
And learn from the development experience of sightseeing agriculture at home and abroad.
,
Its tourism industry
The development of sightseeing agricultural projects can mainly adopt the following modes.
：
Agriculture theme park
Agricultural theme parks are based on the management concept of parks.
,
Take big agriculture or a certain field of agriculture as the theme.
,
keep
Agricultural production sites, product consumption sites and leisure tourism sites are integrated.
,
With environmental benefits and social benefits as the main purpose.
Establish a project.
Functionally,
,
Can establish grain and oil,
Fruit,
Specialized agricultural parks such as flowers and plants.
In the way of utilization
,
Can be ornamental crops,
Picking, products and related cultural activities, festivals and other activities are integrated.
,
Improve its operational efficiency.
,
Enrich the fun of sightseeing.
Agricultural production base
With advanced production level,
There are large modern agricultural production bases.
,
It means a higher perspective.
Light travel value
,
Vast fields,
Large herds of livestock,
The production process of food, etc.
,
It's all about watching.
For example, the green sightseeing agriculture in Mishan.
Corridor belongs to this type.
,50
Ten thousand mu "corridor"
,
There are white melon production base, tomato demonstration area and green rice display.
Fan area,
Orchard demonstration area, etc.
The tourism of this project belongs to production,
Serve life
,
Using existing production projects to develop tourism
,
And use the tourist flow to promote the image, products and ideas of the company.
,
Complement each other.
Agricultural science and technology demonstration area
Agricultural science and technology demonstration zone is a park integrating scientific research, development, innovation and demonstration.
Comprehensive agricultural discipline.
In its own scientific research demonstration area,
Based on production facilities
,
Develop tourism and sightseeing agricultural projects
,
And put farmers
The popularization of science and technology in the industry will be integrated into tourism.
,
It is one of the main modes of sightseeing agricultural projects at this stage. For example, Harbin agriculture
High-tech zone
,
Not only have to bear the burden
"Research and demonstration on comprehensive technology of green vegetable production in protected facilities"
Waiting for scientific research tasks.
,
Also by Harbin city
The Propaganda Department of the CPC Central Committee and the Municipal Education Commission jointly recognized it as "Harbin Youth Green Agriculture Practice Base".