Brand knowledge brand planning includes which aspects?

01 brand positioning. Determine the core value of the brand and differentiated positioning, clear brand competitive advantage.

02 brand image. Including brand name, logo, slogan, image and other aspects of the design, the requirements of the visual and linguistic can attract the target audience, and convey the core concept of the brand.

03 brand communication. Develop brand communication strategy, determine the promotion channels and communication methods, including advertising, public relations, promotions and other means, through a variety of channels and ways to pass the brand image to the target audience.

04 brand management. Establishment of brand management mechanism, including brand value assessment, brand image monitoring, brand crisis management and other aspects, to ensure the stability and sustainable development of brand image.

05 Brand experience. Create brand consumer experience, including product quality, service level, purchase experience and other aspects, to improve consumer awareness of the brand and loyalty.

06 Brand Expansion. Under the premise of ensuring brand stability and sustainable development, gradually launch new products, new services and new areas to expand the brand's influence and market share.