1, advantages: low barrier to entry, online operations without high rent, transfer fees, small total investment in the early stage, significantly reducing the barrier to entry, site selection is easy, fast opening speed.
2, disadvantages: high customer acquisition costs, high operational capacity requirements, serious involution, fierce competition.
3. Opportunity: influenced by the increase in network penetration and changes in consumption habits, the demand for food and beverage takeaway has increased. According to the relevant information query, 56% of the catering takeaway consumers said that because of the limited rest time on weekdays and choose catering takeaway, in addition there is no willingness to cook catering takeaway consumers accounted for 55%.
4. Threats: food safety threat, profit tightening threat, environmental requirements threat.