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How do you determine the best time to expand your company? What conditions need to be met?

Core competitiveness, your product is not a real core competitiveness, when you do not have the core competitiveness, you have a very high probability of sales and market homogenization of the product, and there is no characteristics, there is no difference in the expansion of the expansion of the people can not be retained. Cash flow, whether you have enough money, whether the company has a continuous flow of cash flow to give the business process, if not then to understand the financial chain break will break, if the expansion, the money can not keep up, or loss, it will cause problems. You are in the industry competition, if the industry competition is not big, not a lot of gamers, then you can quickly expand, swallow the market share, if there has been a head of the top gamers, then consider whether this is a big winner in the same eat the field, if so, the proposed transformation and development, or not, a small expansion is not a problem.

Excellent talent, expansion then must be more workers, clerical, management methods, the company must be good staff storage. Is the main camp is not significant? The main is not a key market share, and long-term competitive ability, that is, your core business is not able to lead your enemy in a certain period of time for many years, or at any time there is a risk of catching up; whether there is a smooth cash cow, expansion of new business, gradually will certainly encounter a certain period of loss, the current business process if you can not continue to dedicate your cash flow, that at any time is going to fall down!

Is not a relatively stable professional talent management system, expansion of new business money can be borrowed, people can not borrow, can not immediately fill or find a new business in line with the importance of professional talent are able to expand! Any field is a product life cycle, in fact, is similar to the stock, there is a peak time (the new term called dividend period), naturally there will be a decline period, that is, the market competition increases, the operation of the difficult period. Internet technology, for example, many service platforms run very well, can easily engage in product marketing and promotion, very easy to earn money, but just two years will not do, this time you need to find another service platform has been rapidly improving.

The vast majority of the field can not escape this kind of old and new replacement, unless it is food, clothing, housing and transportation and other livelihood projects in the field, this kind of work will be less pressure in other words, longer. But no matter what the field, you need to keep scientific research independent innovation, so that your products or services will always remain invincible in the market competition. How to choose the field of development has been the period of self-employment, the first clear a field of scope or the actual thing, and then observe the nearby competitors in the production and operation of the industry, to distinguish "this stock" in which period, to confirm whether it is in the dividend period ~ decline in the middle of the level.