Beijing's consumption vouchers have recently been enthusiastically received by Beijing consumers, and this new model of consumption, in which citizens consume, merchants gain, and the government pays, has played an important role in coping with the impact of the epidemic.
On June 6, Beijing issued consumer vouchers to the public for the first time, and although the consumer season had to be temporarily interrupted because of the sudden onset of the Xinfadi epidemic, the vouchers were welcomed by the majority of consumers. It is reported that only one minute of issuance, Jingdong has generated a large number of orders for the write-off of consumption vouchers.
From August 8, Beijing consumers can again receive a new round of Beijing consumption coupons. The new batch of Beijing consumption vouchers a **** issued 2.8 million, on August 8 and August 18 in two sets of centralized issuance, including 2 million offline dining shopping vouchers, smart product consumption vouchers 800,000. The new batch of Beijing consumption coupons has increased the discount, adjusting the original cumulative use of 350 yuan to enjoy 120 yuan discount to a cumulative use of 320 yuan to enjoy 120 yuan discount. The coupon has just been put on line, and once again triggered a hot pursuit of the public, compared to the previous rounds, because the current epidemic in Beijing has been effectively controlled, people's daily life is gradually and orderly restoration, everyone's enthusiasm for consumption is even more high.
Making the online economy even hotter.
An epidemic has brought about a new change in consumer spending patterns, and the online economy has emerged as a new force to be reckoned with. Beijing has seen this new feature of the market and issued a large number of electronic consumer coupons. For example, on the Jingdong APP, you can get a coupon for 10% off to buy electronic products. A large number of consumers used the vouchers to buy cell phones and other smart devices, Certified vouchers to nearly 10 times the leverage to pry the online consumption, greatly boosting the city's consumption.
Bringing down the burden on merchants proportionally. In the previous round of vouchers, the government and merchants were subsidized at a ratio of 1:1, while the new round of vouchers is at a ratio of 1:0.5, which reduces the subsidy for merchants by half, and makes them more willing to become active merchants as the revenue generated from increased customer traffic far exceeds the amount of subsidy paid by the merchants.
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These are the first time I've ever seen a brand-new product on the market, and I'm sure it'll be a great one for you. We have seen a surge in traffic in major business districts, a quiet rebound in Beijing's night economy, and a variety of consumer season activities lighting up the capital to meet the diversified and multi-level consumer demand. In addition, online platforms such as Box Office and Jitterbug are also offering online activities to meet the needs of consumers who can shop in the cloud without leaving their homes.
Although the 2020 pandemic has caused a certain impact on Beijing's consumer market, it has also spawned the creation of new models and scenarios of consumption. Whether it's the issuance of consumer vouchers, or live streaming with goods, community group purchases, etc. have energized the capital's economic market to rebound and accelerate economic recovery, we look forward to a vibrant and energetic Beijing coming back to us again.
Article/Chen Xi