First, choose a storefront

Two places are chosen: one is where there are more office buildings in the company, and the other is where residents live densely. Choosing a place with more office buildings in the company can ensure business at noon. Some restaurants in Hangzhou often have too many empty seats at noon but not enough seats at night. Old catering is very concerned about whether the business can be done well at noon.

second, product positioning, a safer way is to keep up with the trend of food popularity in a city. For example, Jinhua casserole was very popular three years ago. A casserole shop of more than 311 square meters can do business of 1 million yuan a day. Gross profit can reach 51% and net profit is 31%-35%. With positioning, you can determine the name of the store and customize the menu. It is simple and obvious to name the store directly with the featured main dishes or place names. For example, "roasted chicken", "boiling fish" and "Tonglu hometown dishes", or directly naming the store by the place name, both of these effects are good.

third, decoration. After determining the storefront and positioning, it can be renovated. The consumer demand of customers is rising, and the position of storefront environment in restaurants has become higher and higher. A good environment can sometimes be the key factor for the success or failure of opening a store. How is the store environment? It doesn't mean that the more you invest, the better. It depends more on the design. Sometimes, designing a mud wall with little money to reflect the positioning of Tujia cuisine can attract customers.