In order to ensure the orderly and effective activities, it is often necessary to make an activity plan in advance, which is a written plan made after comprehensively considering the relevant factors of the activities. So what problems should we pay attention to when making an activity plan? The following is the activity planning scheme (selected 5 articles) for you to make Taobao Mid-Autumn Festival, hoping to help you.
Formulate the activity planning scheme of Taobao Mid-Autumn Festival 1 activity target.
1. Let children know the origin of Mid-Autumn Festival through activities, and know that Mid-Autumn Festival is a traditional reunion festival in China.
2. Experience the happiness of spending holidays with parents, teachers and companions.
Activities to be prepared
1, painting package: the moon, children's paintings, cutting the yellow moon (round or crescent) is enough.
2. Video: "The Moon Makes Clothes"
3. Enough moon cakes
Activity process
1. Introduce festivals to children and let them know that August 15 is the Mid-Autumn Festival.
2. Appreciate the story and listen to the story of "Moon Girl Making Clothes"
Discussion: Does the moon wear beautiful clothes? Why? Teachers interact with children and understand that the moon is constantly changing.
Step 3 talk and taste
What shall we eat on Mid-Autumn Festival?
B, the teacher shows pictures of the moon, and the teacher and the children enjoy the moon together. Guide children to tell who lives on the moon? )
C. Recite the Chinese morning reading children's song "Looking at the Moon"
D, eat moon cakes
Parental time
"The Story of the Moon" Flying Dreams: With the theme of "The Moon", children and parents are free to create.
Making Taobao Mid-Autumn Festival planning II. Theme of the event
Autumn festival combustion
Spend a good month and live a long life-gift exhibition!
From X onwards, all kinds of exquisite moon cakes, tobacco and alcohol, health care products and other gifts will be held in the lobby on the first floor, with favorable prices and exquisite gifts to express your deep friendship!
Second, promotional activities.
Activity 1: looking for the moon from the sea
Activity time: x month x day to x month x day.
Activity mode: From X day to X day, anyone who holds a single promissory note for ordinary goods over xxx yuan and a single promissory note for special goods over xxxx yuan can take part in the game at the supermarket gate on the first floor of the shopping mall with the shopping list.
Lottery setting: Set a transparent glass lottery box with xxx glass balls in it. Customers with one hand and the back of their hands facing up will get a corresponding amount of shopping vouchers if they touch a lot of glass balls at a time.
How to touch the prize: customers can touch the glass ball on the moon in Haidilao with a shopping list. When a single promissory note for general commodities exceeds 300 yuan, and a single promissory note for special commodities exceeds xxxx yuan, you can touch the ball once according to the rules of touching the ball (each person can only touch the ball once). The prize is determined according to the number of glass balls caught by the customer, each ball is X yuan, and how much is received.
Lottery distribution: x people in each group, one person registers the invoice to confirm the number of catches; A person's organizational activities; A person issues lottery tickets.
Expected bonus: the estimated daily sales of X days 10000 yuan, with each amount of xxx yuan, and xx people will win the prize at most. Calculated by xx yuan per capita, the total amount is about X million yuan (actually about half, the cost is about x% of the actual sales).
Requirements:
1. The quality control department should broadcast promotional activities in the store.
2. The general office is responsible for the publicity and organization of activities, the preparation of touch props and the training of touch personnel.
3. The Security Department is responsible for maintaining order at the activity site.
4. The business department is responsible for the preparation of shopping vouchers.
5. The ball-touching personnel are required to be serious and responsible, and patiently explain to customers.
Activity 2, shopping lottery to send moon cakes
1. If you shop in this mall on xx-XX, you can take part in the lucky draw if the cashier order for general goods is over xxx yuan and the cashier order for special goods is over xxxx yuan.
2. Only one lucky draw can be made with a valid shopping list.
3. Lottery method: put xx table tennis balls into the lottery box, which contains X prize balls (X first prize, X second prize and X third prize) and xx empty balls, and draw one ball at a time. The winning or not depends on the balls drawn (only one ball can be drawn at a time, and it is invalid to draw more).
If the winning ball is drawn, the prize will be cashed on the spot. The award is set to:
First prize: a mooncake voucher worth xx yuan will be awarded.
Second prize: a mooncake voucher worth X yuan.
Third prize: a mooncake voucher worth X yuan.
Shopping vouchers can only be used to buy moon cakes in this shopping mall within the specified time. If you don't think it's an automatic waiver, you won't cash it.
Cost budget:
It is estimated that the sales in three days will be xx yuan, and each sum will be xx yuan, and at most xx people will win the prize. If the hit rates of the first, second and third prizes are x%, x% and x% respectively, the corresponding bonuses are xx yuan, xx yuan and xx yuan, and * * is XX yuan, accounting for x% of the sales.
Making Taobao Mid-Autumn Festival planning scheme 3 I. Theme of the event
Starlight singing-the heart of the city
Second, the activity time
Need to decide or solve
Third, the main purpose of the activity
1. This activity combines Mid-Autumn Festival and National Day into one activity cycle. On the one hand, the two activities can create momentum for each other, save media resources, and more importantly, use the continuity of the activities to hide competitors' ban on us and form a corresponding festive atmosphere in X.
2. Combined with the comprehensive characteristics of X format, the Mid-Autumn National Day marketing activities are mainly participatory, entertaining and fashionable, so as to minimize the effect of commodity discount and enrich the comprehensive format image of shopping centers.
Four. Activity expectation
According to X's current business quota, the daily sales of working days, holidays and holidays in the first phase of the activity is about X million yuan. It is estimated that the sales growth rate during the activity will be not less than x% on weekdays and not less than X million yuan on holidays. It is estimated that the holiday sales during the activity period will not be less than x0%, that is, the sales in X days will reach X million yuan.
Verb (abbreviation of verb) activity content
commodity sales promotion
1, the full moon is higher!
From 8: 00 on xx day/KLOC-0, X- Pedestrian Street 1, 2, and 3 Streets will be given a surprise discount of 10% (or a full reduction of X yuan, jointly with squares and supermarkets);
X Universal Studios Mid-Autumn Festival 5 yuan fare;
The catering "Full Moon Stronger" package series will be launched on 10 X, including family package, couples package, friends package, restaurants and some food stalls.
Buy 10 and get 5 free in the entertainment city, and launch the Mid-Autumn Festival special.
2, the stars sing, the heart of the city!
X month x day -X month x day, X goods will be reduced by X yuan for every full X yuan (the company will not bear any loss of profits caused by full reduction).
In order to improve the atmosphere, we can discuss the activities related to the lucky draw, and the cost is extra.
X studios, restaurants, entertainment and other projects launched the National Day special.
Public relations performing arts activities
1, the stars sing, the heart of the city-the opening ceremony of X and X Cool City.
2. Mid-Autumn National Day Gift Street
Moon cake area
Starting from X, the Mid-Autumn Festival gift exhibition will be held in the form of supermarket stack from the south area of X Pedestrian Street to Zhongxing Square, showing the mooncake brands operated by supermarkets, and various mooncake gift boxes and bulk mooncakes from different manufacturers are displayed in various ways, giving people a sense of richness. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.
The exhibition area can be divided according to the fillings of moon cakes, including meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of mooncake counters can be opened.
Making moon cakes on the spot: Now the quality of moon cakes has become a concern of many consumers, even the products in shopping malls are no exception. You can contact the supermarket supplier to make moon cakes on the spot and make them on the spot. On the one hand, it can help customers to eliminate their worries about the quality of moon cakes, on the other hand, it can improve their trust in shopping malls.
Gifts area
On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they will also buy some other gifts, usually health products. Combine moon cakes with other gifts, which is convenient for customers to buy, and you can also take a certain discount on the price. Pack moon cakes with other health care gifts and divide them into several grades, such as X yuan, X yuan and X yuan.
Catering food area
In the Mid-Autumn Festival, eating is even more essential. While displaying moon cakes along the street, we will focus on creating the concept of eating, focusing on promoting restaurants that mainly eat on the second street, and trying to launch the Mid-Autumn Festival reunion dinner package through atmosphere layout and publicity (specifically customized by each restaurant).
Public places of entertainment
Invite the entertainment center to move some small and flexible entertainment projects to the entertainment area of the event site, and you can enjoy free entertainment when you are full, which will increase the sense of interaction on the spot.
Studios can arrange some large-scale publicity images and dp points at designated locations in the block to enrich the activities of the whole street.
Cultural performance area
On September 24th, X Plaza organized the Municipal Art Troupe for the Aged to perform a song and dance performance to welcome the Mid-Autumn Festival from 19: 00 to 2 1: 00 the night before the Mid-Autumn Festival, and X employees performed on the evening of 26th. Cost control in 500 yuan.
Atmosphere building
(1), Mid-Autumn Festival Gift Box Street
Commodities (including moon cake gift box, wine gift box, health care product gift box, fruit gift box, etc.). ) unified procurement by the supermarket purchasing department, the supermarket provides the pile head and size, the marketing department makes the pile head packaging and the design site of the overall image entrance of a street provides about 80 meters.
(2) World Food Street
The fine food provided by the food and beverage department can be partially exhibited, plus on-site production, free tasting and other items;
The venue provides 50 meters.
(3) Fashion entertainment
The entertainment terminal provides some small machines that can be put on a street for free entertainment and attract people's attention. The venue is about 50 meters.
The overall atmosphere of the above blocks will be designed and produced by the marketing department in a unified way, and all departments must cooperate with each other in the aspects of the pile head and overall size of the supermarket, the commodity information of each related unit and whether the items actually needed are self-provided (such as food stalls, etc.). ).
3. Draw the moon on Mid-Autumn Festival
In a blink of an eye, the Mid-Autumn Festival has arrived again. Do you miss your family every holiday? Do you miss your other half? There is a full moon in the sky, a half moon on the ground, and a half moon every month; How many people miss a bright moon; At that moment, we fantasized that time would stagnate and the bright moon would last forever. ...
Now, the opportunity to realize this dream has come! The "Painting the Moon in Mid-Autumn Festival" organized by X gives you a chance to realize your dream. Pick up the pen in your hand, blend in your rich association, draw the moon in your heart, and let this round of Mid-Autumn Moon stay in the world forever! Why are you hesitating? Come and join us!
Activity method: Draw your imaginary Mid-Autumn Moon with simple and lively lines, and it is better to use legendary and exaggerated colors. Can be appropriately accompanied by text descriptions or poems. The picture size is not limited, but it must be an original work. (Electronic draft and hand-drawn draft are both acceptable)
Plan 4 for making Taobao Mid-Autumn Festival. The Mid-Autumn Festival is coming, and our company has decided to hold a Mid-Autumn Festival party on _ _ _. The activity plan is as follows:
I. Background of the event
"I miss my parents more during the festive season" has given the Mid-Autumn Festival a rich family and concept. In this full moon night of enjoying family happiness and praying for happiness, every soul is holy, and the truth, goodness and beauty of human nature are most easily aroused, which is an excellent opportunity to enhance emotions and promote employees' trust in enterprises.
Second, the theme of the event
"The deep affection for Mid-Autumn Festival is Beiyang"
III. Purpose of the activity
1. Let employees have a happy Mid-Autumn Festival, boost morale and increase their sense of belonging.
2, realize the interaction between leaders and employees, so that workers at all levels of the enterprise can communicate under the same platform.
3. Strengthen the communication between employees and promote the further harmony of employee relations.
4. Let employees know the development direction of their own enterprises and enhance their sense of honor as Beiyang people.
5. Let employees' ideas be integrated with corporate culture, thus creating a platform for employees to express themselves.
Fourth, the activity time
X month x night
Verb (abbreviation for verb) activity place
film
Participants of intransitive verbs
All employees of x co., ltd
Seven. Activity flow
At night 1 and 17: 30, employees enter the site.
2. 18: 00, a song representing the Mid-Autumn Festival-"Wish People Long".
3. The host introduced the theme of the song as the opening of this conference.
4. 18: 05, the company leaders made a speech on this activity.
5. 18: 10 Workshop recommended three employees as representatives to share their work experience with the whole company.
6. 18: 20 to enter the performance stage of the party.
Eight, the program collection method
Before the event, a solicitation notice will be sent to the whole company, taking the team as the unit, and the program type and number of people are not limited. Each team shall submit at least one proposal, subject to the final deletion result.
Nine, program selection method
1. There are 8 judges in this activity.
2. Choose according to the content, performance form and stage style of each program.
3, a single program out of 80 points, according to the order of high and low scores set the top three.
X. Activity preparation
1, on the afternoon of X, X, the program solicitation and host recruitment notices were issued.
2. Before 6:5438+07:00 p.m. on X, X, each department shall report the program form, name and performers to the Administration Department.
3. Report to the Administration Department before 6:5438+07:00 p.m. on X day, X month.
4. Delete and select the programs reported on X month and X day.
5. Delete and select the host on X month X day.
6. Go to the scene for rehearsal at noon in X month.
7. Before X, X, X, X, X, X, X, X, X, X, X, X, X, X, X, X, X, X, X, X.
8. Before X, X, all kinds of instruments needed for the activity are in place and checked.
9. On the morning of X, X, the relevant personnel of the logistics team began to arrange the site.
XI。 personnel arrangement
1, performance master plan:
2. Moderator:
3, equipment supervisor:
4. Director of Logistics:
5, photography is responsible for:
Twelve. Activity promotion
1. Pre-publicity: make large-scale publicity on the theme of the event, the selection of the program and the selection of the host by using publicity columns and broadcasts.
2. Post-publicity: add text content to the photos taken at this conference, make a special report on the company's publicity column, and put the publicity content of the same period on the company's website.
3. Conduct a survey of employees' satisfaction with this activity at random, and select 30-50 people from the whole company.
Making Taobao Mid-Autumn Festival planning scheme 5 I. Activity time:
Second, the purpose of the activity:
Shenglong Supermarket will meet you in this beautiful autumn. On September 8th, we will celebrate the Mid-Autumn Festival and National Day with you. Feel the harvest and mature charm brought by autumn.
Third, the theme of the event:
Have a good month, get together, give gifts and be happy again and again.
Fourth, the store furnishings:
There is a special Mid-Autumn Festival gift monopoly area in the store, which is displayed according to the brands of moon cakes, health products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.
Verb (abbreviation of verb) propaganda mode:
Mid-Autumn Festival is the golden period of sales. In order to seize market share quickly and effectively, we send short messages to customers and potential customers.
Activity of intransitive verbs:
Ichiji
When shopping in 30 yuan at one time, you can get 1 Mid-Autumn Festival gift certificate, 2 60 yuan, and a single receipt is limited to 5 at most;
A. This gift certificate can be sent to 3 yuan when purchased from the designated mooncake gift box; (This coupon can only be used during the activity)
Designated moon cake varieties are:
B Health products or wine (designated commodities) can be used in 0 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Buying wine is a brand.
L mid-autumn festival gift certificate
Class A health care products or alcohol can be deducted 1 yuan.
L sheng
Class b health care products or wine. This ticket can reach 2 yuan.
LC health products or wine. This ticket can reach 3 yuan.
double happiness
If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Dragon Rise Reunion Award", "Dragon Rise Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:
A. Reunion Award is a prize (gift certificate and cash) worth 20 16 by combining the words "group, circle and prize".
B holiday prizes are gifts (gift certificates, cash) worth 65,438+000 yuan.
C. The Dragon Promotion Award is a combination of three words: "promotion, dragon and prize", which is awarded to gifts (gift certificates and cash) worth 12 yuan.
D. Happy Award is any one of the seven words "health, dragon, prize, group, yuan, youth".
The prize value is one 3 yuan mooncake gift package (before September 28th).
The prize value 1 yuan is a Shenglong shopping voucher (after September 28th).
Award preset: a * * *100; b * * * 1000； c * * * 10000；
Seven, the cost budget:
Banner:10m *6 yuan/Article * Article 26 = 1500 yuan.
Mid-Autumn Festival gift certificate: 0. 1 yuan/Zhang * 65438+ ten thousand = 65438+ ten thousand yuan.
National flag: 2.5 yuan/piece * 1000 pieces =2500 yuan.
DM News: To be determined; Advertising expenses: newspapers and television, to be determined.
Eight, note:
1, Mid-Autumn Festival gift certificates are customized and printed in different places. Planning department is responsible for design and contact printing;
2. The cashier is responsible for collecting Mid-Autumn Festival gift certificates.
3. Flag hanging and DM newsletter planning department is responsible for taking photos, designing and typesetting, and contacting printing. Distribution centers and shops organize goods.
The chain store is responsible for the banner of each store.
5. Set up a special prize exchange counter at the entrance of the supermarket.
6. The Mid-Autumn Festival gift certificates in shopping malls are registered by the supermarket management and recycled after work.
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