Wechat friends circle advertisement is a native advertisement that is displayed in users' friends circle in the form of original content similar to friends based on the official account ecology of WeChat. By integrating hundreds of millions of high-quality user traffic, friends circle advertising provides advertisers with a unique Internet social promotion and marketing platform in China.

Friends circle advertising has opened 30 first-class industry categories. You only need to meet the requirements of the circle of friends advertising access industry to put in the circle of friends advertising.

The local promotion advertisement in the circle of friends consists of six parts, including the head of the advertiser &; Name, foreign copy, foreign picture, "view details" link detail page, geographical location label, store logo, user socialization, etc.

1. Local regionalization: accurate to the city business circle.

In order to truly achieve local promotion, refined regionalization seems to be the best choice. This time, the WeChat advertising team also focused on this adjustment. In addition to the original option of supporting more than 300 cities and more than 2,500 districts and counties across the country, more than 4,000 business circle options have been added, which means that the delivery area is more subdivided than before.

For example, KFC's People's Square store (single store) wants to launch a friend circle advertisement to guide sales, and can choose the "Shanghai-People's Square" business circle when it is launched. Only when users enter the People's Square business circle will they receive KFC's friend circle advertisement. If this user happens to be hungry and thirsty at this time, he can walk to the nearest KFC store when he sees this advertisement.

2. User-defined delivery time: at least 6 hours.

The choice of local promotion time interval is more flexible, supporting at least 6 hours. For most offline businesses that "open during the day and close at night", this can undoubtedly avoid more invalid exposure. For example, local catering businesses can choose to serve it before and after meals.

3. Small-amount long-term distribution: minimum daily budget 300 yuan.

The WeChat team is more sincere about the adjustment of the investment budget, which is completely free from the previous threshold of 50,000 yuan for a single investment, and the minimum daily budget can be set as 300 yuan. This is because some local businesses are relatively short of promotion funds, which lowers the threshold for putting in the budget, which means that more businesses can participate.