The animal element in the new logo of Sichuan tourism international image is giant panda.

It is understood that the Sichuan Provincial Tourism Bureau in April to June 2014 to the domestic and foreign public collection of Sichuan tourism image and slogan, *** collection of 235 pieces of patterns and slogan works, through the network display, voting and expert review, from which assessed the shortlisted works of 4, and after soliciting the views of some of the provincial authorities, foreign agencies in hong zhong, officials of international organizations and foreign marketing experts, and ultimately decided to The first place was awarded to "Sichuan, more than pandas".

According to Xu Mo, in the design of Sichuan's international tourism image, he first captured the necessary elements for the logo to spread around the world -- the pinyin "sichuan" and the panda, which can be accurately pointed to Sichuan;

Then the elements were used to derive creative ideas to effectively combine the two elements, a process that resulted in hundreds of design sketches; finally, the concept was deepened, the sketches were refined, the mapping was standardized, and the logo was finally presented as it is today.

Expanded:

The pinyin "si" forms the panda's ears and eyes, and the "c" in "chuan" has been designed as a red chili pepper. The "c" in "chuan" is designed as a red chili pepper, which together with "huan" expresses the Sichuan custom of "no spice, no pleasure". The two Chinese characters "四川" (Sichuan) in seal form are also used in conjunction with the pinyin letters to represent the richness of traditional Chinese culture.

In addition, the LOGO in the seven colors is also hidden mystery, each color represents a regional culture of Sichuan, such as red for taste, blue for pure, deep purple for monuments, dark blue for modern, grass green for the show, orange for comfort, dark green for style.

"I'm half an artist, so I hope the work will be infectious, like Van Gogh's Sunflowers or Munch's The Scream. I hope the Sichuan tourism LOGO will be energizing and enjoyable and help promote Sichuan tourism." Xu Mo said.

China Daily Chinese - New logo for Sichuan tourism's international image released globally Two elements tune out diverse Sichuan