Economic perspective on the Golden Week
Golden Week accelerated the development of the tourism industry, enhance the status of the tourism industry, promote the improvement of tourism industry elements, so that China accelerated to become the world's largest domestic tourism market. The "golden week effect" has boosted the holiday economy and domestic demand, and become a business opportunity for many industries.
One of the main reasons for the introduction of the seven-day holiday was to stimulate consumption and boost domestic demand. Although it is still difficult to make a comprehensive and accurate statistics on the impact of the Golden Week on economic growth, it has played a very obvious role in promoting economic growth, especially the development of the tourism industry.
1, further boosting domestic demand and accelerating the development of the tourism industry. Statistics from previous golden weeks show that the golden week has played a catalytic role in the development of the tourism industry, accelerating China's emergence as the world's largest domestic tourism market.
2. It further enhances the status of the tourism industry. Economic development is ultimately the result of the integration and interaction of people, logistics, information and capital flows. The tidal flow of people during the Golden Week brings huge market demand, and also pulls the development of transportation, hotels, restaurants, commerce, communication, entertainment and other related industries. Numerous merchants, culture, sports, automobile sales, merchandise retailing and other industries also take the Golden Week as a business opportunity, producing increasingly favorable economic benefits. Huge market energy and potential, so that the local party committees, government decision-makers further recognize the tourism industry on the local economy and social development of the huge pulling effect, and actively implement the "government-led, market operation, social participation" development strategy, to vigorously develop the tourism industry as a major initiative to accelerate local economic development. In order to strengthen the leadership of the work of the Golden Week, from the central to local, have set up a tourism, transportation, railroads, civil aviation, public security, security, trade and other departments to participate in the holiday coordination and leadership institutions, strengthen the leadership of the market, eliminate potential safety hazards in a timely manner, rectify the market order, and strive for the majority of tourists and urban and rural residents to create a safe and civilized tourism environment.
3, further promote the improvement of tourism industry elements.
The huge market demand formed by the Golden Week has greatly contributed to the growth of the supply of elements of the tourism industry. Golden Week has prospered a large number of tourist attractions and related industries, prompting the introduction of new tourism products around the world, in the development of traditional tourism resources and products at the same time, and actively develop a wealth of modern tourism resources, launched a large number of modern tourism products. After the birth of the Golden Week, sightseeing tourism and leisure and vacation two markets tend to mature, in sightseeing tourism to maintain a certain scale and on the basis of strong growth, to the city around the vacation and leisure to further heat up, the utilization rate of tourism facilities around the obvious increase in the structure of China's tourism industry is becoming more reasonable, the comprehensive supporting capacity has improved significantly, and tourism facilities, tourism services, and the tourism environment is further optimized. The continuous improvement of civil aviation, railroads, highways, energy, communications, ports and other infrastructure has laid a good foundation for the accelerated development of tourism. At the same time, the high density, large flow of passengers, but also for the tourism front and related industries team provides a good opportunity to exercise.
Looking at the Golden Week with a social perspective
The economic bulletins released after each Golden Week have reinforced people's understanding of the economic characteristics of the Golden Week, which is in fact much more than just the economy. While making economic interpretations, we should also apply a social perspective to scrutinize the bountiful social benefits brought about by the Golden Week.
1, become an important carrier to fully realize the citizens' right to rest. In the era of planned economy, China's public holiday vacation days with the international level has been on the low side. The implementation of the golden week system, narrowing the gap between China and developed countries in the enjoyment of public holidays, reflecting the party and the government's concern to improve the quality of life of the people, in line with the growing material and cultural needs of the people. At present for most of the authorities by enterprises and institutions, often difficult to implement paid leave, the current implementation of the golden week system, is in line with national conditions, for the public vacation system becomes more practical significance.
2, to a certain extent, has changed the Chinese way of life and leisure. The "golden week" not only fosters the mass tourism consumer market, but more importantly, makes the hardworking and simple, the whole year, the Chinese ordinary workers began to form the habit of regular vacations, began to adapt to how to regulate the busy pace of work and leisure and vacation of the modern way of life, so that the people's way of life is more embodied in the people-centered and rich and colorful. The vacation system is increasingly becoming a public concern throughout the country. The vacation system has increasingly become a topic of public concern up and down the country, and has become a way of life that people pursue.
3, to meet the people's growing demand for tourism. At the beginning, the golden week is not specifically for tourism and set up, there is no government organization called or forced the public to travel, but the general public voluntarily chose to travel and consumption, the main body of the golden week of the natural development of the mass tourism consumption, more and more for the general public accepted and favored, which is in line with the law of market economy allocation of resources.
4, demonstrated the reform and opening up of our country, the political and human harmony, the country and the people's peace and security of the new atmosphere. Golden Week during the influx of a tide of people, interpretation of China's rapid economic growth, the people's living standards have improved significantly, thus greatly enhancing China's international image. At the same time the golden week further strengthened the exchange between urban and rural areas, east and west, a large number of tourists in different parts of the flow, is conducive to the promotion of the overall development of human beings, is conducive to the improvement of national quality, is conducive to the dissemination of national culture, is conducive to the enhancement of the exchange of information and communication between people.
Looking at the Golden Week with a developmental perspective
China has entered the critical period of building a moderately prosperous society in an all-round way, which will generate huge demand for tourism consumption, and the tourism industry is facing new development opportunities and challenges. The next step that needs to be constantly monitored is the further improvement of the golden week system.
1, further accelerate the construction of infrastructure to improve the tourism environment. With the changes in the structure of consumption and lifestyle, tourism consumption demand will be substantially increased, which is an important driving force for China's tourism industry to continue to thrive.
During the Golden Week, there is a large flow of people, and the concentrated release of this huge energy of tourism demand puts pressure on the tourism infrastructure, which requires further acceleration of the construction of transportation, airports, ports, hotels and accommodation and other tourism infrastructure, especially the construction of mass recreation and vacation facilities in the suburbs of the city, the increase of the flexibility of supply of low and medium-grade tourism accommodation, and the construction of supporting facilities for self-driving tourism. construction, to facilitate a large number of tourists traveling at the same time, and constantly improve the carrying capacity of tourism facilities. It is necessary to speed up the development of new tourist attractions\(points\), improve the planning, management and service level of scenic spots, and increase the effective supply of tourism demand. At the same time, it is necessary to strengthen the construction of museums, libraries, gymnasiums, cultural centers, science and technology museums, movie theaters, opera and dance theaters and other cultural, scientific and technological sports facilities, to provide the masses with multi-channel, diversified recreational and entertainment options.
2, to further enrich the product, enhance the quality of the industry. With the economic development and people's living standards, the golden week consumer market will further develop and grow, which challenges the crude growth mode of China's tourism industry. Now, the golden week has become an important initiative to promote the richness of tourism products and exuberant sales, and at the same time promote the warm and cold situation of tourism in the central and western regions of the obvious change.
3, to further strengthen market supervision and establish an integrity mechanism. To strengthen the study and grasp of market dynamics, the establishment of an emergency response mechanism, timely forecasting, rapid decision-making, the correct response to enhance the ability to cope with various risks. To further improve and perfect the holiday tourism command, coordination, early warning and service mechanism, to ensure that the "Golden Week" mass tourism consumer market health, sustainable development. Effectively promote the integrity of all types of tourism business units, comprehensive organization and carry out "tourism integrity activities", advocate honest and law-abiding business, guide tourists to understand the consumption, innovative market management mechanism, standardize the order of the tourism market, reshaping the image of the tourism industry, to maintain a healthy and orderly development of the holiday tourism market.
4, further guide tourists rational consumption. Compared with the initial period, the tourism market is further mature, the distribution of hot spots and the distribution of time tends to be balanced, more travelers booking, more self-help tourism, more chartered special trains. Due to the pull effect of the first few golden weeks and some tourists intend to avoid the peak, the peak season of tourism to the golden weeks at both ends of the extension, travel booking is very hot. To establish a combination of holiday tourism statistics forecast system, the use of information means of reasonable diversion of tourists and to ensure the optimal allocation of supply. Relevant government departments should issue timely forecasts of traffic, scenic spots and accommodation flows to provide diversified choices for tourism consumers. Tourist cities should formulate diversion plans, open up more attractions and tourist routes, and prevent hot spots from becoming too concentrated. Advocating healthy and diversified ways of consumption during the Golden Week. Compared with the previous, during the Golden Week, many shopping malls, restaurants, cars, property market, libraries, cultural centers, science and technology museums, stadiums, performing arts venues are also significantly hot, indicating that people's holiday choices are becoming increasingly diversified and rationalized.