how to operate the catering channel?
global thinking, single-point breaking explosive power and structural occupation are indispensable for this combination boxing.
Catering is the first scene of alcohol consumption, and the catering channel is not only the breakthrough of alcohol and the fuse to detonate the region, but also the bridgehead to win the whole regional market. The operational logic of catering channels: global thinking, breaking operation and structural occupation.
global thinking means that it can't be measured only by the sales volume brought by catering channels, but as a starting point for regional market breakthrough and detonation.
Breakthrough operation means that you can't just do superficial things in catering. The essence of breaking through is the comprehensive landing of sales, scenes, communication and other indicators.
structural occupation means that all kinds of channels are interdependent and can produce different functions in a systematic cycle.
For example, the image is the main thing in Class A catering, and the sales assessment is the second. I call this kind of terminal store "image shop". It can shape the brand image and convey the soul of the product to the market! Class B catering mainly does influence. I call this kind of terminal store "commanding point store". It can not only support the image of Class A catering, but also transfer potential energy to CD catering, affecting the surrounding people and shops. C-type catering sales, C-type catering is the main force of liquor consumption because of its huge quantity and strong consumption power, but some of the sales of C-type catering may be driven by AB catering. At the same time, it has a radiation effect on class D catering. D-type catering does cover, a product that really explodes the regional market. To achieve comprehensive coverage, the supplementary role of D-type catering is indispensable. The interaction of the four types of catering channels is an ecosystem, so it is essential to operate the catering channels well.