Top Ten Entrepreneurial Skills

Honesty: the Foundation of Entrepreneurship

The market economy has entered the era of honesty. As a special capital form, honesty has increasingly become the foundation and development source of enterprises.

There is a famous saying in the venture capital circle: "The first factor for the success of venture capital is people, the second factor is people, and the third factor is people." This is enough to prove that venture capitalists pay attention to the personal qualities of entrepreneurs. In their view, entrepreneurial projects, business plans, business models, etc. can change in a timely manner, and only the quality of entrepreneurs is difficult to change in a short time.

the quality of entrepreneurs determines the market reputation and development space of enterprises. If you don't keep "integrity", you may "win temporary benefits", but you will inevitably "lose long-term benefits" On the other hand, it can bring rolling financial resources with good reputation, so that entrepreneurship is getting better and better.

Self-confidence: the driving force for starting a business

Wada Kazuo, the founder of Yaohan Group, started out as a small fruit shop, and was burnt down with his bare hands by a big fire. However, with the support of the belief that "you can't build a new one without destroying the old one", he finally made a comeback and became a famous entrepreneur.

People's will can exert infinite power and turn dreams into reality. For entrepreneurs, confidence is the driving force for starting a business. Have confidence in yourself, have confidence in the future, firmly believe that success or failure is not destiny takes a hand, but all your own efforts, and more firmly believe that you can overcome all difficulties.

Courage: regard frustration as the cornerstone of success

Silicon Valley has the reputation of "entrepreneurial base camp", where tens of thousands of enterprises collapse every year, and thousands of entrepreneurs become rich overnight. John, a well-known American entrepreneurial coach? Naishan said: "The secret of creating the myth of success in Silicon Valley is failure. The result of failure may be embarrassing, but it is an inexhaustible living teaching material. The efforts and experience accumulated in the process of failure are valuable foundations for creating the next success. " Success requires experience accumulation, and the process of starting a business is to roll over and climb in constant failure. Only by accumulating experience and wealth in failure and moving forward can we reach the other side of success. American 3M Company has a "wise saying" about starting a business: In order to find a prince, you must kiss countless frogs. For entrepreneurs, they must have the courage to face the difficulties and dare to "kiss" them.

Leadership: the intangible capital of starting a business

A lion leads a flock of sheep, which is better than a sheep leading a flock of lions. This ancient western proverb illustrates the importance of the entrepreneurial leadership spirit. The success of an enterprise is inseparable from team strength, but it depends more on the leader himself. Entrepreneurs are a spiritual banner of enterprises, and their words and deeds will affect the rise and fall of enterprises. Corporate culture is called the soul and spiritual pillar of enterprises. The essence of corporate culture is the entrepreneur's leadership spirit, which is an "unrepeatable" wealth for employees and the key to the survival and development of start-ups.

Love: the catalyst for successful entrepreneurship

In today's increasingly fierce competition, the public image positioning of products and enterprises plays a key role in the success of entrepreneurship. Caring is an important factor that constitutes an honest and good business atmosphere. From a certain point of view, love is the "catalyst" for entrepreneurial success. David packard, founder of HP, put forward: "An enterprise's responsibility to society is far more important than its responsibility to shareholders." The billionaire lives in a simple house, but he has donated countless money to many universities and charitable foundations. By actively undertaking social responsibilities and enthusiastically supporting public welfare undertakings, enterprises will form a good social reputation, which in turn will have a strong supporting role for the development of enterprises. A successful person once lamented that sometimes, no matter how much money is spent on advertising, it is better to do more things that are beneficial to society, which can get twice the result with half the effort.

Social skills: Make use of your strength to find a shortcut

In the past, people always emphasized self-employment, but now this concept is changing, and the role of interpersonal relationship in entrepreneurship is gradually increasing. The circle of people is increasingly becoming a "reservoir" for entrepreneurial information, funds and experience, and sometimes it can even play a magical role in business activities. At present, the role of "friend economy" in attracting investment is increasingly apparent. The members of Peking University China Financial Investors Club include the owners of investment companies, securities dealers, bankers and financial officials of government departments, who control 121 billion yuan of capital and unlimited business opportunities.

cooperation ability: make concerted efforts by avoiding disadvantages

Ji Qi, president of Ctrip Computer Technology (Shanghai) Co., Ltd., told young entrepreneurs that apart from seizing the opportunity of the rapid development of the Internet, having a good entrepreneurial team is the key to the success of Ctrip. The team members of Ctrip. com come from Oracle, Deutsche Bank and Shanghai Travel Agency, etc. It is a perfect combination of technology, management, financial operation and tourism. Everyone starts a business together, sharing their knowledge and experience, and at the same time avoiding many "minefields" for starting a business.

innovative spirit: the vitamin for success in starting a business

Ceng Xianzi, the founder of Goldlion Tie, said, "Be creative in business, not have capital!" In the fierce competition market, it is difficult for enterprises lacking innovation to gain a firm foothold. Reform and innovation are always the source of enterprise vitality and competitiveness.

boldness: do it when it's time to do it

in the entrepreneurial world, risks and opportunities often coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore new things; You must dare to take risks, even if you are not completely sure, you should try decisively.

sharp eyes: those who know the times will eventually become heroes

in business, eyes play a decisive role. Many small entrepreneurs with little money have dug up the "first bucket of gold" by accurately grasping some obscure information. At the beginning of market economy, there are many opportunities, as if you can make money by doing anything, as long as you have enough courage and ability. But now people in every industry and field are doing it. The fierce market competition has declared that the "profiteering era" has ended and replaced it with the "meager profit era". Therefore, entrepreneurial opportunities must be explored by entrepreneurs themselves.

the whole strategy of starting a business

impulsiveness! It is the motive force of starting a business. Without impulse, there is a lack of motivation to let go and get a foothold. However, under the impulse, to succeed in starting a business, it is still necessary to step by step and follow certain steps steadily, so as to improve the chances of success in starting a business.

consult a professional entrepreneurial consultant

To succeed in starting a business, it is necessary to prepare in advance. Before starting a business, you should consult a professional entrepreneurial consulting institution or consultant. You can spend money to find some professional consultants, or you can choose some free consulting institutions, such as associations and government agencies.

writing a business plan

writing a business plan is not only necessary but also very important for the whole business process. Because, through the writing of the plan, you can not only know more clearly whether the plan is complete and comprehensive, but also find someone to invest in shares or provide advice before you have specific content. If you want to apply for a youth entrepreneurship loan, you must also attach a plan.

venture capital raising

Everything is difficult at the beginning. If there is not enough capital, it is even more difficult to start a business. When the entrepreneur's venture capital is insufficient, the way to raise money can not only borrow from relatives and friends, but also try to seek relevant loan resources from the government to solve the problem of insufficient venture capital.

how to choose the industry to decide the product

before choosing the industry you want to start a business, you must first measure how much your venture capital is. Because the total investment in various industries is high or low, and each industry is different, so first measure what industries you can do with your own funds, and then make further plans. Then, according to the development prospect of the industry, my own interests, specialties, tendencies, past relevant work experience, industry competitiveness and other factors, I will evaluate it to see which industry I am suitable for and which industry I am engaged in has the most competitive advantage.

learning business skills

after choosing an industry, the next question is how to get business skills. Of course, if you choose a franchise chain store, the headquarters will teach you all the skills. However, if you start your own business, you must find a way to learn by yourself. As far as learning approaches are concerned, there are generally many skill classes in the local area, including all kinds of catering, snacks, coffee, foamed black tea, flower arrangement, wine mixing and so on. In addition, some vocational training centers also offer various vocational training courses. Before opening a shop, it is best to have practical experience in this industry.

The choice of storefront and decoration

The choice of location has a great influence on the operation of storefront in the future, so you must find a storefront with a good business circle. Just in the process of looking for a store, it is often impossible to find an ideal store at one time. At this time, you must be patient and continue to look for it. Don't give up halfway. Store decoration is related to the management style of a store and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important, and the decoration manufacturers you are looking for must have relevant store decoration experience. The choice and decoration of storefronts will be favorable factors to attract customers.

application for business license

before opening a store, you must apply for relevant licenses, otherwise it will be unlicensed. There are two kinds of applications for licenses: one is to apply for a company license, which is issued by the industrial and commercial bureau; The other is a small capital, which only needs to be registered as a profit-making enterprise and issued by the local county and city industry and commerce. Most stores have only to register for profit-making businesses because of their small capital. In addition, we must apply to the tax authorities for a unified invoice, unless it is allowed to be exempted from the use of a unified invoice, otherwise, we must handle it. In addition to the application for business license, if you want the signboard hung by your store not to be abused by others, but for your own use, you must also apply to the Industrial and Commercial Bureau for the registration of the service logo. The name of the signboard hung at the entrance of the store may have its own special design except the name text or pattern. This kind of non-commodity text and image is called the service seal. It is different from the company or business name you apply for, and their names may be different.

Prepare wealth-making equipment and equipment

Next, prepare to buy all kinds of equipment and wealth-making equipment in the store. Because a store needs to prepare many and complicated things, in order to avoid omission, it is necessary to write a list of equipment and equipment for opening the store, listing all the details, indicating the name, quantity and unit price of each equipment, so as to know how much it needs.

opening promotion

when everything is ready, we are ready to officially open the event on an optional date. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lucky draws.

culture is the sum total of the material and spiritual existence that human beings have created and depended on in the long-term historical development. Corporate culture management is a new management theory based on the concept of "people-oriented", with people as the main body of management. Through the cultivation of corporate group consciousness with unified ideals and beliefs, values, behavioral norms and psychological characteristics, and the construction of corporate system culture and material state culture, the best management mechanism is formed.

Enterprise is an indispensable part of social development and process. As an enterprise, its main purpose is to pursue profit, sustainable development and independent brand innovation. Then, under the current pattern of global economic integration, corporate culture is an indispensable and important part of whether enterprises can continue and develop in the fierce market competition. I am engaged in the real estate property management industry, and now I will talk about corporate culture as the core competitiveness of enterprises based on my experience.

whether an enterprise can effectively realize corporate culture management depends on the influence of the corporate culture unity on each member of the enterprise. If the enterprise culture has a strong and profound positive influence and guiding role on every member of the enterprise, every member can generally own and widely accept the group consciousness and institutional culture of the enterprise; Then, this kind of culture is a powerful role in promoting the development of enterprises, and it will certainly produce a powerful invisible driving force for the development of enterprises. On the contrary, an enterprise's cultural consciousness is chaotic, it is difficult to find substantive consistency in pluralistic culture, the main subculture is contradictory, the individual and group consciousness are contradictory, the value norms are not unified, the form is divorced from the essence, and the cultural proposition is contrary to the cultural practice, so it will be difficult for the enterprise to develop its corporate culture.

the role of members and groups of corporate culture

As mentioned earlier, whether an enterprise can effectively realize corporate culture management depends on the influence of the unity of the corporate culture on each member of the enterprise. To put it simply, it is whether the enterprise's management behavior is recognized and accepted by employees, and the degree of employees' response to this behavior. Bizhi "Vanke" employee handbook emphasizes that "a healthy and rich life, no satisfied employees, no satisfied customers". Of course, corporate culture is not a portable commodity or article, so here are just examples. It is undeniable that employees are the creators of enterprise development and profits, and they are an important force in gaining market share; Employees in their own enterprises are dissatisfied with internal management, complicated interpersonal relationships, the value they create, the respect they have for their work, and the strong cohesion of their enterprises. How can they create the best service or product? How can the services provided by enterprises or the products produced be satisfied by customers? Therefore, corporate culture should be recognized by employees, so that employees can further develop their potential creativity. It does not mean that managers of enterprises stiffly put these cultures or ideas on employees through their own will, but emphasize two-way communication and interaction. As far as we know, some employees of enterprises always receive birthday cards or books signed by the general manager on their birthdays every year, which read "Happy Birthday to you and thank you for your contribution and efforts to the company". Although the commodity value of these things is not too high, this caring intangible value is far more valuable and meaningful than the goods available in the market.

If corporate culture is recognized by employees and plays its role, it will form a higher level of conscious behavior. Of course, this requires various management methods that are in line with the characteristics of enterprises, such as a fair competitive environment, incentive mechanism, training and assessment mechanism, etc. Why can "Haier" become one of the top 511 companies in the world and stand in front of Chinese people and the world with the title of "giant" in the world household appliances industry? Among them, corporate values and corporate ideas can be recognized by employees, the personal values of Chinese workers can be reflected, and corporate values and personal values can be unified; Make employees willing to pay for the enterprise, they will consciously find their own shortcomings in the work or service process, consciously accept corrections, and consciously innovate services. As early as the last century, the hierarchy theory of western management scientist and psychologist Marlowe (physiological needs → safety needs → social needs → respect needs → self-realization) pointed out that enterprises should pay attention to the needs of employees; If employees have a high sense of identity and belonging to the enterprise, it will form the unity of corporate culture. Therefore, shaping a good corporate culture atmosphere will turn this intangible value into tangible products or services, which will play a great role in the development and growth of enterprises.

corporate culture plays a deeper team role on the basis that the group role is based on the role of members. The group system model put forward by homans, a management scientist (its function is to complete the tasks entrusted by the organization, improve the level of members' thoughts, knowledge and skills, and form a new joint force to meet the psychological needs of members) illustrates the role of the team. Then, how can enterprises form this group atmosphere into a good team spirit culture?