First of all, let's review the development of the catering industry:

If you want to do a good business, you must first examine the market share! ! !

According to the prediction of China Cuisine Association, the catering market will maintain an unprecedented high-speed growth in 2121 after the impact of the epidemic becomes smaller, and the catering stores that have withdrawn from the market in 2121 will provide a huge market in 2121.

So 2121 will be a year full of opportunities and risks!

In the current branded market, when many customers choose to spend, they are more focused on the brand. The same product, brand and non-brand, presumably everyone prefers the former. On the whole, the chain-like degree of the catering industry is gradually strengthened, and there is a trend that more stores and more people join in the industry, and the Matthew effect is more obvious. The prospect of the catering industry is still very optimistic. There is great room for development in investing in the catering industry, but don't choose blindly. As the saying goes, relying on big trees to enjoy the cool, most people will still choose old brands as the backing.

fried chicken is a popular food with a huge consumption market. According to statistics, in the domestic market, a new fried chicken shop opens every hour, which is obvious. The heat also means facing huge competition. So how to run a fried chicken shop well?

It's very important to choose a site in the early stage of opening a restaurant, and so is the fried chicken restaurant. Choosing a good site will provide great convenience for future business activities. Generally speaking, marketing and drainage are always around the whole business process, whether it's a new store or an old store, and sometimes we even need to do some paid promotion. If we are in a location with a good flow of people, we will save a lot of cost and energy.

It is not necessary to choose a place where the rent is expensive. What I want to express is to combine the actual situation of the store. Catering generally includes in-house food and take-away business. If you have both, the flow of people must be considered in site selection. Without the flow of people, even if the conversion rate of consumption in the store is higher, your ceiling is really tangible. However, if you prepare a pure takeaway shop, the location can be slightly biased, as long as there is a certain scale of passenger flow within the distribution range.

(Take notes and underline the key points! ! ! )

As for how to choose a site, everyone has different opinions. At that time, I was optimistic about a shop near a middle school. Why a middle school? Because primary school students are basically picked up by their parents, and now their parents have more and more control over fried chicken. Middle school students have pocket money and have some autonomy, but don't choose that kind of closed middle school, because they can't get out of the school cafeteria no matter how bad it tastes. Moreover, after seeing a place, you must make a point of inspection. After all, your money is not blown by strong winds, and if you squander water, everyone will feel distressed. Why not make the preliminary work more detailed?

Shop decoration is also a matter that needs careful consideration in the early stage of opening a store. Because fried chicken belongs to fast food, the decoration color should be bright, not gloomy or antagonistic, and it is best to adopt a simple decoration style to give people a clean and comfortable feeling. Try to use warm and bright lights. According to research, bright lights are more helpful to improve the turnover rate. At the same time, brand elements, themes and logo are appropriately highlighted in this decoration, which can also be used to carry brand concepts and some popular culture.

In this era when traffic is king, the Internet has greatly changed and affected our lives. From the original network socialization, it has now developed into online life, work, and using the Internet to get rich. A good store decoration can not only bring good traffic benefits to the store, but also create a good reputation. Decoration, it is easy to be ignored, but it is also very concerned. When you enter a strange store, the first thing you see is not their service, not their products. Although your focus has always been on their products, your subconscious mind will definitely pay attention to the decoration of this store. This storefront is well decorated and tidy, which will give you a better impression first.

Now many chain stores have requirements for decoration, even according to other people's design requirements. Why do they have such requirements is because these brands have noticed the importance of decoration and people's pursuit of quality of life.

Even a well-decorated storefront is helpful to improve the product pricing.

For restaurants that open meals, the taste is always the first, and fried chicken is no exception. Although the chicken product itself has the addition of ingredients, the taste will not be too bad, but it is not an easy task to make it colorful and distinctive. It needs to start with ingredients, pickling, frying, and spreading sauce powder. Carefully control every link to make the product more recognizable. Small restaurants should be clear about the hard truth of taking the product as the core, and any gameplay will eventually return to the product itself.

In the final analysis, in the catering industry, taste is still king! !

service is one of the three important elements in operating a restaurant, which contains many contents. The service of a well-developed and carefully-operated store is basically not too bad, and customers can also interpret a lot of information from the service of a store, especially chain brand stores. Good service can bring customers a better dining experience, increase the rate of returning customers, and also make customers better remember the brand.

Service is an invisible thing, and the production and consumption of service are going on at the same time. It is different from the ordinary consumption process. Services cannot be inventoried. In addition, services are provided by manpower, so services cannot have standardized quality and quality like the production of ordinary goods. Both the providers and recipients of services are targeted at specific people. Improving the quality of service is a process of improving the comprehensive quality of service providers. It is much more difficult to improve the indexes of products than to produce them in the workshop. This question just reminds us that when considering and analyzing how to improve the service quality, all service personnel, from managers to managers, should think deeply about what the service quality is from their own perspective. Therefore, I sincerely hope that readers can read this content and understand the essence of service, so as to have a deeper understanding of improving service quality in their work.

Although the catering industry has a huge market, it also faces great competition, so it is very important to do a good job of operation. Whether online or offline, it is necessary to plan some activities regularly, such as full reduction, preferential treatment, free of charge, etc. Holidays must be fully utilized, and there must be a certain sense of innovation. Usually, creative planning may yield unexpected consequences.

Nowadays, the competition in the take-away market is getting more and more fierce, and the "Matthew effect" is gradually emerging, that is, 21% of the merchants on the platform account for 81% of the traffic and order volume-"The good will be the better, and the bad will be the worse"

In the era of e-commerce, traffic is money, and whoever has a better ranking on the platform will have more online. The amount of traffic depends on the method of operation.

I believe that many people are troubled by the problem of promotion. Because there used to be a saying on the Internet, called: "Internet, traffic is king!" So you can see the importance of this promotion. Without traffic, you can hardly do anything.

Anyone who plays the Internet knows that there will always be promotion skills you can't finish learning on the Internet, because the amount of information on the Internet is too huge. Moreover, many people learn to promote the project to make money later, but they obviously learned a lot, but in the end they found that they didn't even earn a hair.

A large part of store marketing's planning is for drainage and publicity. In addition to the traditional offline promotion, online drainage has become a more efficient way. Consciously understanding online communication, cultivating a good sense of network, and making full use of social fission and online pop culture will be of great help to online promotion. In addition to accumulating private domain traffic, on the other hand, it is also necessary to use public domain traffic. Nowadays, the catering industry cannot do without opening online stores.

Kim Min-Hee Korean fried chicken restaurant belongs to the service industry. When it comes to service, we have to mention the details. Usually, the best service is reflected in the details, not only in the words and deeds of the service staff, but also in the various processes and hardware facilities in the store, such as small programs or seat scanning, various safety indicators, seat matching in the store, dining-related items on the table, humanized package settings and so on. Everything needs to be spread around a good look and feel. Nowadays, take-away packaging has become the same cognition of major take-away brands.

Now take-out is no longer "filling your stomach" and "eating casually", but is further required to be "taste, health, safety and quality". And good packaging is taking on the demand of upgrading take-away consumption, which has become an excellent channel for take-away merchants to enhance consumers' brand identity through visual impact.

For example, if a merchant is particularly busy in the shop, he will forget to put chopsticks or spoons. Although seemingly small mistakes such as eating without chopsticks and drinking soup without spoons will cause great negative impression on customers. At this time, Kim Min-Hee Korean fried chicken designed a special waist seal, which combined chopsticks with the waist seal, realizing the three aspects of catering efficiency, packaging aesthetics and user experience. Kim Min-Hee Korean fried chicken shows the quality of the shop with details.

In fact, in the operation of fried chicken shops, the above elements are indispensable. Good operation often revolves around these points, and there are many things that can be subdivided in every aspect. The more you dig into the details, the more you can help operators to better detect problems, complete their own optimization from

, and make the operation develop in a better direction. Although the catering industry is relatively friendly to the initial entrepreneurs,

Entrepreneurship is a detailed process. If you lack experience, you are not confident in your personal ability, and you can't devote yourself to summing up.