people are the first productive force in society, and people are the most precious wealth of the catering industry. Opening a restaurant needs people, but also needs popularity. You need to be friends with all the people you contact. Your former colleagues, classmates, relatives and friends or people who are helpful to the restaurant may become customers of the restaurant. Maybe they didn't patronize your restaurant today, but they may come to your door tomorrow and the day after tomorrow. As long as the network of contacts is established and woven into a customer network, you can open the store. Now that we have a lot of connections, we have to face the question of who is useful to restaurants and how to use them. The contacts we are talking about here include business partners, social customers, administrative agencies and so on. 1. Business partners As the ancients said, "One hero has three gangs" and "one fence has three piles", which means that the success of a business must rely on the strength of the team. When it comes to running a successful restaurant, the most important thing is to choose partners, but excellent and reliable partners are hard to find, including restaurant shareholders, chefs, managers and so on. To succeed in business, choosing a partner is the decisive factor. Partners should meet the following conditions: Partners must share the same interests. As the saying goes, no common cause, no common goal, and things with like-minded people are the most important premise. Character. Investing in restaurants and choosing the best partner is actually not by listening to how the other person speaks beautifully, but mainly by watching how he does, understanding the other person's style and morality, and only after clearly understanding the other person's loyalty, reliability and good quality can we jointly invest in restaurants and restaurants to avoid mistakes. People who are fully involved. Only those who devote all their energy and do their own work to promote business development are the most ideal partners. Fully consider the distribution ratio of benefits. Money, a person can't earn it all. In the case of profit, the interests should be distributed according to the agreement, so as to ensure the vigorous development of the cause. You can't rashly partner with relatives. Family-owned enterprises will bring a lot of troubles to managers, which may lead to outstanding talents not staying long and being difficult to enter, which is not conducive to the development of enterprises. Financial disclosure. Between shareholders, the accounts must be clear and clear, so as to avoid mutual suspicion and lead to enterprise division. 2. Customer groups Customers are our "parents" of food and clothing. With customer groups, restaurants will have a guarantee of success. Besides friends, relatives, colleagues and classmates, we should make more friends. For example, the staff of neighboring organs, military forces, industrial and mining enterprises, commercial enterprises, enterprises and institutions, private enterprises and other units, their public business dining consumption is staggering, which is very beneficial to business. In daily communication, you should take the initiative to approach them, hand in your business card, publicity resources and even gifts, and invite them to visit the store. After a period of time, you will have a large customer network. In today's increasingly fierce market competition, some restaurants have taken price reduction actions in order to compete for customers, which is a law of market economy and a normal phenomenon. But everything should not be excessive. Once it turns into a price war, it will bring serious consequences. Therefore, restaurants can only win the "world" if they win the hearts of guests. Restaurants and restaurants should cultivate loyal customers in the following aspects, locate accurately and maintain customers' expectations at a reasonable level. The customer's evaluation of the service level, price and environment of the restaurant depends on the gap between his overall expectation of the restaurant and the overall impression he actually feels. On the basis of the established service level, in order to improve customer satisfaction, restaurants must actively analyze customers' expectations. The formation of customer expectation is influenced by the following factors: market communication, restaurant image, customer reputation and customer demand. Among them, only market communication can be completely controlled by restaurants, including advertisements, public relations and promotional activities of restaurants. The influence of market communication on customers is obvious. What customers expect is that restaurants must seek truth from facts in their external publicity and earnestly fulfill every promise they make to their customers. Provide personalized service to customers. Food and beverage outlets must strive to create an ideal dining environment for customers, provide meals suitable for customers' tastes, and let guests enjoy the warmth of eating at home, which is both comfortable and convenient. Customers' needs are different. In today's era of personalized consumption, restaurants should pay close attention to personalized service on the basis of standardization, so as to truly grasp customers' hearts. Properly handle guest complaints. For guests who complain, restaurants should listen to customers' opinions carefully and take remedial measures that satisfy customers in time. For the complained guests, the food and beverage outlets must try their best to understand the real feelings of the guests, and know what problems the food and beverage outlets still have and need to be improved immediately. As long as the restaurant is properly handled, dissatisfied guests can become satisfied guests or even loyal guests. Strengthen customer information management. The development of modern information technology provides a solid material and technical foundation for the innovation of restaurant management. In the management of restaurants, we should make full use of modern information technology to establish a complete file for every customer. Customers' personal files should record customers' consumption preferences, taboos, eating habits, cuisine choices, etc. In this way, when customers patronize again, restaurants can provide more targeted personalized services, thus further strengthening customer satisfaction and loyalty. Stimulate guests' desire for repeated consumption. In order to stimulate customers' desire for repeated consumption, food and beverage outlets should also be supplemented with certain material rewards. FP(Frequency Program) is a frequent visitor program, which is often used by restaurants to win back customers. At present, it has been widely used in foreign hotels and aviation industry. The main form of FP strategy is the integral system. The basic content of the integral system is that customers will get corresponding points according to the consumption amount once they consume the products of the enterprise, and when the points reach a certain standard, they will get free consumption opportunities. When food and beverage outlets launch FP strategy, they should strengthen cooperation with related enterprises in order to achieve a win-win situation. At present, many restaurants in China have been exploring this way, establishing relevant dining points system and implementing VIP membership system and many other frequent visitor management plans. Pay attention to communication with customers after consumption. In most restaurants in China, once customers check out and leave the restaurant, the relationship between the restaurant and customers will end, which is a weak point in cultivating loyal customers in Chinese restaurants. In fact, if restaurants can continue to pay attention to their guests after closing the transaction, they will get unexpected results. For example, on an important holiday or a guest's birthday, send a special greeting card for the guest in a restaurant, which costs little, but can make the guest very happy and remember the restaurant. Through this emotional bond, customers can be closely connected with food and beverage outlets to further consolidate and strengthen customer loyalty. 3. Administrative agencies can't engage in any industry without the care and support of the government, and investment in food and beverage outlets is highly dependent on the government. Management departments related to the catering industry, such as industry and commerce, taxation, health and epidemic prevention, public security and trade associations, play a key role in the success of food and beverage outlets. Before investing in restaurants, we must also understand the relevant government policies, laws and regulations and local industrial policies. What preferential policies have governments at all levels promulgated to support the private and individual economy (especially the catering industry) (mainly the collection methods of industrial and commercial, tax and other fees and taxes)? The catering development strategy, macro-control and support formulated by various industry management departments and associations, etc. Information on technical training, market information, assistance and guidance from the competent department. The requirements and standards of the health and epidemic prevention departments for the catering industry. Bank's financing policy for catering industry. Does the government have a planning for a dining street in the local area? By understanding and mastering the information on the internet, we can establish the determination and confidence to invest in catering and catering operations, so as to avoid the policy risks in operation. Read more relevant knowledge and return to the list of pre-planning columns.