Educational institutions to design a good marketing campaign, you can achieve a win-win situation for traffic and sales!
One, the theme of the campaign "61 Festival, 61 discounts, Lotte", "61 welfare giveaway", "to create a future for children, Happy Children's Day" Two, the campaign time is May 31, 2023 - June 2 three, the background of the event is also known as the "International Children's Day", every year 6
Educational institutions, educational enterprises to use the June 1 Children's Day to carry out brand marketing is a very favorable time to stimulate the user consumption, for the platform to attract powder, double enhancement of traffic and sales.
Four, activity keywords brush screen advertising, live, multi-platform live, activity voting, membership purchase, limited time promotions, group war, cut price five, activity content by the pre-event publicity warm-up, voting momentum, activity
Particularly in children's art and children's dance and other children's educational institutions, Children's Day is the best time for marketing activities.
(a) publicity preheating to make the event productive, pre-event publicity preheating is crucial, related to the event can be widely disseminated.
Only by maximizing the exposure of the content of the event and reaching more people can we get the expected sales and traffic.
1, design activity posters to promote forwarding, the use of social Outlet tools. Header ads recommended etiquette one week before the start of the event, design posters in line with the festive atmosphere, through the platform header ads display, public push, combined with the sharing and forwarding incentives to help users realize their social platform
The header ads user access to the platform after the pop-up link, it can be said that the great advertising position.
Recommendation courtesy that old users recommend new users to pay attention to, purchase, binding and other operations, new and old users can enjoy the reward of marketing means.
The principle of the promotion activity is "often bring new things, sharing and forwarding to get rewards", the realization of the way you can use the recommendation courtesy function.
2, live broadcast (public service live) live is currently favored by many businesses to attract flow of magic.
Through the live broadcast for the user to bring knowledge drying sharing, combined with live with goods, live lottery, to promote exchanges between the platform and the user, to achieve the growth of traffic and sales.
Educational institutions and educational enterprises can maximize the attraction of traffic through live broadcasting, laying a solid foundation for later user precipitation, transformation and fission.
At the same time, live teachers can live broadcast live broadcast live broadcast live broadcast to other platforms, a key to cover the whole platform, in the festival day to easily achieve maximum exposure, reduce the cost of live broadcasting, access to multi-channel traffic.
In festivals like June 1 Children's Day, many educational institutions choose to public service live broadcasts, through public service free live broadcasts to attract interested users to participate in live broadcasts, in live broadcasts to attract users to pay attention to the public number, add customer service enterprise WeChat, enter the community ...... public service
(ii) Activity momentum 1 . Activity voting is an interactive marketing tool with both interactivity and dissemination.
Can be similar to the form of activity voting so that users have the participation, while their own in order to get more votes and **** enjoy the release.
For example, teachers of children's art education institutions can launch the "Happy June 1 I'm a little painter" selection activities, the organization of outstanding paintings of their peers to participate in voting activities.
The first place winner will get a 48-color marker, the second place winner will get a picture book, and the third place winner will get a platform coupon.
Users canvass for themselves in order to get paid to **** enjoy and repost the event.
Through voting to stimulate the user's desire to win and get incentives, through the user's initiative to forward, canvassing, to help the platform to get more traffic and exposure.
2 . Group discounts, limited-time offers In addition to efficient traffic diversion, the key to the June 1 event is also to enhance the ability to realize, the teacher can through the "preferential", "discount", "limited time" and other keywords The key to the June 1 event is also to enhance the ability to realize cash.
The grouping/price-cutting grouping and price-cutting both play a role in the new fission of the old district.
The platform opened "June 1, group purchasing, cohesion," five-person group activities, the original price of 99 yuan package, as long as the user in the group on June 1, 6.1 yuan to enjoy the package.
"Children's Day, what is the price? "After the success of the limited-time limited campaign, the original price of 199 yuan of knowledge products can be sold for 61 yuan.
The merchant only needs to set the amount of money cut off each time in the background, control a reasonable number of ticket sales, the difficulty of selling tickets is not too high, the user can actively participate in the event, and invite friends to improve the exposure of the event.
Limited-time offers stimulate users to quickly make up their minds about paying through the most direct concessions.
The training organization launched the "activity area course, 6.1% off" supermarket transfer activities, to encourage users who usually have the intention to buy the course but are still hesitant to quickly place an order.
Children's Day is a national children's holiday, but also an important marketing node for many young people's educational institutions enterprises, especially young people's art, dance, calligraphy and other arts education institutions to take advantage of the situation to carry out marketing activities.
The above is a summary of the faculty teacher released training institutions June 1 marketing program. I hope to help the principal enrollment. Want to know more June 1 enrollment programs and techniques, you can see other articles.
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