wall design

mainly includes the selection of wall decoration materials and colors, and the utilization of wall surfaces. The wall design of the store should be in harmony with the color content of the displayed goods and adapt to the environment and image of the store. Generally, display cabinets can be erected on the wall, display tables can be placed, and some simple equipment can be installed. Some clothes can be placed, and they can also be used as display tables or decorations for goods.

l floor design

mainly includes the choice of floor decoration materials and their colors, as well as floor graphic design. Clothing stores should choose graphics according to different types of clothing. Generally speaking, women's clothing stores should adopt patterns characterized by the combination of curves such as circle, ellipse, sector and geometric curve, with a soft atmosphere; Men's clothing stores should have patterns characterized by the combination of straight lines such as squares, rectangles and polygons, which are masculine. Children's clothing stores can use irregular patterns, but some cartoon patterns on the floor are lively.

l container shelf design

is mainly about the selection of materials and shapes of container shelves. General container shelves are square, displaying goods and placing them. But the special-shaped container shelf will change its dull and monotonous image, add lively line changes, and make the store show the meaning of curve. Special-shaped cabinets are triangular, trapezoidal, semi-circular, and polygonal.

l cashier design

l fitting room design

l indoor atmosphere design

when customers walk into the store and only see the decoration in the store, they may not have the impulse to buy. In order to make customers impulse to buy, it is necessary to make the store have a store atmosphere. Especially in clothing stores, because customers have time to stay in the store, during this time, the store can create a store atmosphere through sound, smell, color and other aspects, so that those customers who just want to see it have a desire to buy.

1) color design

in the atmosphere design of shops, the effective use of colors is of universal significance. Whether the color is in harmony with the environment and the collocation of goods has an important influence on the shopping psychology of customers.

2) Sound design

The design of sound has both positive and negative effects on the store atmosphere design. The reasonable design of music will bring a good atmosphere to the store, while noise will make the store have an unpleasant atmosphere. When choosing the music to be played, pay attention to the reasonable collocation of music types and time. Before going to work, first play a few minutes of elegant and quiet music, and then play exciting music, the effect is better. When employees feel tired from intense work, they can play some soothing light music to relax their nerves. At the end of the business, it should be played more frequently, and the music should be bright, enthusiastic and inspiring, so that employees can concentrate on the last and busiest work of the day. When choosing the type of music, it should be based on the type of clothing sold. Generally speaking, popular clothing stores should focus on popular and rhythmic music; Children's clothing stores can put some cheerful children's songs; High-end clothing stores can choose light music to show their elegance and high-end. In the process of clothing store selling, with warm and rhythmic music, customers will have the impulse to buy.

3) Smell design

Like sound, smell has both positive and negative aspects. The smell in the store is very important. When you enter the store, a good smell will make customers feel happy. The new clothes in the clothing store will have the smell of fiber. If there is no other smell in the store, only this fiber smell is a positive smell, which is in harmony with the store itself and will make customers think of clothes, thus creating a desire to buy; It is sometimes necessary to spray an appropriate freshener in the store, which is beneficial to remove the odor and make customers feel comfortable. However, it should be noted that when spraying the freshener, you should not use too much, otherwise people will be disgusted, and you should pay attention to making the concentration of the fragrance adapt to the upper limit of the customer's sense of smell.

4) Design of ventilation equipment

There is a large number of customers in the store, and the air is easily polluted. In order to ensure that the air in the store is fresh and smooth, and the temperature is suitable, air purification measures should be adopted to strengthen the construction of ventilation system. The sources of ventilation can be divided into natural ventilation and mechanical ventilation. Natural ventilation can save energy and ensure suitable air in the shop. Generally, small shops use this ventilation method.

5) uniform design

the uniform of the shop assistant is very important. Uniformity will make customers who enter the store feel energetic and motivated, which is also an important point in atmosphere design. The design of uniform should also pay attention to the fabric, color and style of uniform.

6) Indoor lighting design

Indoor lighting can directly affect the atmosphere in the store. Walking into a well-lit shop and another dimly lit shop will have completely different psychological feelings: the former is bright and relaxed; The latter is depressed and low. Proper lighting in the store can not only render the atmosphere of the store, highlight the goods and enhance the display effect, but also improve the working environment of salespeople and improve labor efficiency.