When Fucai goes to the Civil Affairs Bureau, he chooses a store first, writes an application, and each person pays a deposit of 20,000 yuan for Fucai. It seems that buying a TV at high frequency is below 4000 yuan, which is the condition for opening a betting station. 1. Conditions for opening a shop Taking Guangdong Province as an example, the specific conditions for applying for a betting station are as follows: ① The outlets must be set in a solid and safe room, facing the main road or the commercial and residential area with a large flow of people, and the venue is relatively spacious; (2) equipped with program-controlled telephone; ③ The business area shall not be less than15m2; ④ It is required that the distance between the new outlets and the original outlets nearby should be not less than 300 ~ 500m in principle; (5) The sewage outlet must be far away from the pollution of lampblack and other chemicals. Sports lottery centers in all provinces and cities have specific requirements for bidding at betting stations. If you plan to open a sports lottery station, you can consult the local sports lottery center. 2. Market research After understanding the basic auction conditions, the next step should be to do some research on the local lottery market, so as to give yourself an accurate positioning of the upcoming betting station. Shopkeepers had better often go to local betting stations for a period of time to inquire about the sales of various lottery tickets, understand the psychology of local lottery players, or learn from more successful betting stations and sum up practical experience. The location of the store is very important. "If the location of the betting station is well chosen, you are half successful." Experienced people say so. According to the requirements of the lottery issuing department, the distance between betting stations is 300 ~ 500 meters. The reason why the lottery issuing department wants to control this distance is mainly because if the betting stations are too dense, the sales volume of each betting station cannot be guaranteed, which will cause a waste of resources. It is most suitable to set up lottery betting stations in places with large traffic. According to experience, there are factories and urban-rural fringe in crowded places. There are a large number of rental houses in the urban-rural fringe, and migrant workers are concentrated. They are important consumers of lottery tickets. There are many migrant workers in the factory. Their income is not high, and they are most eager to get rich. In addition, the flow of people in residential areas, vegetable markets, bus stops and shopping malls is very concentrated. The process of opening a store is still taking Guangdong Province as an example. The specific procedures for applying for a sports lottery betting station are as follows: ① The application submitted by the applicant should indicate the detailed address of the required outlets and the current business scope of the location; (two) indicate the nature and operation of the place where the branch is to be established; (3) indicate the contact telephone number and pager number of the applicant and the contact person; (4) Require the staff of lottery centers in each city to accept the application for registration of outlets, and send personnel to inspect lots on the spot, and must give a clear answer on the feasibility within 5 working days; (5) The owner must decorate the facade of any place recognized by the lottery center according to the decoration requirements of the sales outlets of the lottery center. After the renovation, notify the lottery center staff to check that it meets the standards, and wait for the lottery center to notify the signing of the sports lottery sales contract; ⑥ In order to arrange the opening of outlets in an orderly manner, the production cycle of lottery terminals is 15 ~ 30 days. If the applicant needs to wait a little due to the arrangement of equipment production cycle, the lottery center should specify the specific time. ⑥ When signing the contract for selling sports lottery tickets, the outlet applicant should bring his/her ID card, household registration book, written application for selling sports lottery tickets, pavement lease contract and a copy of business license (all of the above are required). After signing the contract, he/she should pay the equipment deposit to sell the lottery outlets. Non-local personnel need to hold a letter of guarantee from local hukou personnel. The lottery center arranges time to train operators. Operators can receive the lottery tickets sold by the sales terminal after passing the examination. Pet-name ruby sales outlets such as sales within three months did not meet the prescribed standards, the last elimination system. Take back the terminal, refund the equipment deposit and automatically terminate the sales contract. The main income source of lottery betting station in the operation stage is sales fee. Take Beijing computer sports lottery as an example, the sales expenses of betting stations are 8% of the lottery sales. That is to say, if the betting station sells lottery tickets of 1000 yuan a day, then the gross profit of the betting station on that day is 80 yuan. The more lottery tickets are sold, the more money the betting station earns. Therefore, lottery sales and management are very important for lottery betting stations. 1, sales environment No matter whether the lottery betting station is run concurrently or exclusively, a clean and comfortable environment is the most basic requirement. Relatively speaking, the lottery franchise store has a good environment, but the rent, water and electricity costs are also high. If the location of the betting station is not good and the sales situation is not ideal, it is recommended not to specialize. 2, sales skills Lottery sales skills are very important, the key lies in the sales staff. A good salesman needs to skillfully operate the sales terminal and be a good consultant for lottery players, so that lottery players can know the information about the game in time. In addition, the salesman should communicate effectively with the management department and keep abreast of the changes in various gameplay. It can be said that an excellent salesman is the basis for lottery betting stations to attract lottery players and achieve high and stable sales. In terms of service quality, lottery betting stations should remember that patience and thoughtfulness are the way to make money. Many owners of lottery betting stations realize that "selling lottery tickets is also doing business", and constantly improve their services, or make suggestions for lottery players, or provide an exchange atmosphere for lottery players, so as to achieve good returns while serving lottery players. Investment analysis If properly managed, the income of lottery betting stations is quite stable. Taking Beijing Computer Sports Lottery franchise store as an example, its input and output are shown in the following table: the initial investment deposit is 20,000 yuan, the decoration cost is 4,000 yuan, the publicity cost is 1000 yuan, the working capital is 3,000 yuan, the fixed investment rent is 2,000 yuan/month, the labor cost in 400 yuan is 80,000 yuan, and the monthly turnover is 80,000× 8% = 6,400. The paving area should be. The sidewalk should be clean and tidy. Two, the distance between the location of the lottery betting station and other lottery betting stations should be greater than 500 meters; 3. It is required to install a special line program-controlled telephone in the pavement to obtain sales authority, transmit sales data and facilitate contact; Four, betting stations must have one or two salesmen with junior high school education or above; Five, pay 23 thousand yuan for the lottery betting station betting equipment deposit.