In order to ensure that the activities of high quality and high level of development, often need to be carried out in advance of the meticulous preparation of the program of activities, the content and form of the program of activities should be centered on the theme of the activities to carry out, and ultimately to achieve the purpose or meaning of the activities. Write activity program need to pay attention to what format? The following is I help you organize the 2022 shopping mall across the New Year activity planning program (selected 5), welcome to learn and reference, I hope to help you.
2022 shopping malls across the New Year activity planning program 1Soon to enter the end of the year merchants gold season, Christmas, New Year's Day, for people to enjoy shopping and revelry to stay long enough to plan a good Christmas and New Year's Day promotions naturally become the main event to improve the sales of the second half of the year. The planning of the "wild shopping storm, Christmas and New Year's Day to start strong" as the theme, focusing on the weekend, taking into account the other, in December for the marketing month, to play a beautiful promotional war.
Theme of promotion
Wild shopping storm, Christmas and New Year's Day to start strong
Promotional time
20xx x month x day
Methods of activity
1, Wild purchase storm, Christmas New Year's Day first strike
(1) only 100 yuan, 100 cell phones of your choice, the first to strike; dozens of cell phones, paragraph let 100 yuan, super value 100.
(2) 100 pieces of well-known thermal underwear, 100 units of well-known brands of electric water heaters 1 yuan from the auction, the highest limit of 100 yuan, waiting for you to earn. This winter will not be cold.
(3) 8:00 p.m. before the xxx shopping customers can get a ping pong ball to write their name and contact information, put into the store in front of the lottery box (length, width and height of 1 meter, transparent plexiglass production). 20xx December 31, 9:00 a.m., a unified draw.
All visitors are guests, everyone has a gift. Customers with a shopping ticket can receive the opening of the year a golden mouse red bag, containing the city's well-known restaurants, entertainment, clothing, hotels and other merchants of discount coupons, vouchers, gift certificates and this mall cash 1 yuan. Eat, drink and play, food, transportation, housing and transportation in which this year of the rat really happy.
This activity focuses on highlighting the concept of "crazy shopping two sections", but the same period to launch two issues of the newsletter.
The second period: January 1, 20xx - January 6, 20xx hundreds of commodities super low price, shocking attack.
2, super boys, the last passion of 20xx year (Christmas Carnival Night)
10:30-11:30 a.m. Super Boys Top 10 meet and greet, autographs and photos Super Boys, the last passion of 20xx year
2022 shopping malls across the New Year Activity Planning Program 2A. Activity time.
January 1, 20xx - January 16, 20xx
Second, the theme of the event ：
Million cash coupons to give away to welcome the New Year
Third, the activities strong>
1, to welcome the New Year, the red bag free of charge
During the activity period, where to xx electronic market shopping customers, regardless of how much shopping, can be based on the market uniform sales ticket, in the market service center to receive a red bag.
2, enjoy the New Year, Seger send "Wang"
During the activities of the xx electronic market shopping customers, no matter how much consumption can be with the shopping vouchers to the service center to participate in the lucky draw, to get a chance to draw.
Prize Setting:
Winning Level Quota Prize Setting Prize Value
First Prize 5 Want Want Gift Boxes 150 RMB
Second Prize 10 Want Want Gift Packs 50 RMB
Third Prize 50 Want Want Milk 5 RMB
Memorial Prize 2,000 Want Want Fairy Shells 1 RMB
Memorial Prize 2,000 Want Want Fairy Shells 1 RMB
The first prize will be the first time that we win a prize. 1 yuan
2, home furnishing market New Year's Day promotional program
First, enter the store with gifts. Kitchen cabinets, closets, electrical appliances, kitchen supplies series of products, a unified minimum of 50% off, into the store with gifts, send environmental purchase bags (into the door must be sent, do not send penalties!).
The second is to give a gift of environmental protection.
Second, pay a deposit of 500 yuan, that is, send 380 yuan electronic casserole products 1 set.
Third, booked and then sent. (Discounted price shall prevail)
1, order the total amount of kitchen cabinets, kitchen supplies (excluding electrical appliances) of 5001 yuan -10000 yuan, direct delivery of 500 yuan worth of coupons.
2, the total amount of ordering kitchen cabinets, kitchen supplies (excluding appliances) full 10001-15000 yuan, direct delivery value of 1000 yuan coupon.
3, order the total amount of kitchen cabinets, kitchen supplies (excluding appliances) full 15001 yuan -xx0 yuan, direct delivery of 1500 yuan worth of coupons.
3, cell phone New Year's Day promotional program
January 1, 20xx - January 8, 20xx, where the purchase of xx cell phone, there are portable travel small speaker gift.
Giveaway introduction: the giveaway is a portable travel small speaker, the main user benefit point is the cell phone music **** enjoy, you can play the music stored in the cell phone anytime, anywhere in the excursion, party and other moments.
2022 shopping malls across the New Year activity planning program 3First, the festival holiday
Winter Solstice: December 22 (week x) Christmas Eve: December 24 (week x)
Christmas: December 25 (week x) New Year's Day: January 01 (week x)
The second song: "Christmas, send joy"
The third song: "Welcome to the New Year, congratulatory gifts"
Fourth, the marketing purpose
1. Christmas, New Year's Day business opportunities to strengthen the atmosphere of the stores, and vigorously advocate the creative atmosphere of the layout and associated merchandise display. And in the form of atmosphere evaluation, to stimulate the enthusiasm of the store layout.
2. Chain of stores to implement the magnificent Christmas music, welcome the New Year to offer congratulations on the promotional activities plan, play a real role in promotions, create an atmosphere, attract people, enhance sales.
V. Merchandise promotion:
1. Winter solstice (December 22) the day of the launch of more hot pot materials, soup, dumplings, dumplings, etc. special sales, correlation can be displayed, and newsletter to promote the related seasoning series of goods and hot pot supplies.
2. Christmas cards, Christmas gifts, Christmas decorations, Christmas hats, bulk candy, chocolate and other seasonal goods.
3. New Year's Day promotional period is recommended to strengthen the coverage of member price and special price range. In the new ` year, to members of the customer to leave a good impression; (At present, our members of the price and the retail price difference is very small, the customer opinion is very big, to achieve the real affordable members, therefore, the New Year's Day holiday sales, it is recommended that the major categories of sales rankings of the top few goods may wish to widen the distance between the retail price and the member of the price to do the ultra-low member of the price of the sale and do the newsletter theme to promote.)
4. New Year's Day newsletter promotional items dry goods to cleaning supplies, cigarettes, alcohol, gifts, health care products, etc. began to recommend.
5. New Year's Day slot launched 1020 varieties to do coupon printing price. Production of money-saving coupons, Christmas Day shopping full of 100 yuan to send one. Can also be mailed to gold customers.
6. Fresh goods are recommended to do 12 ultra-low price, on the newsletter of fruits and vegetables need to be all set prices.
Six, the activities of the promotion
"gorgeous Christmas song, welcome to the New Year offer congratulations":
The first song: "you wish, I give gifts"
Time: December 21, December 24
Location: the chain of outlets
Content: Where the time of the activity, customers in the chain of outlets a one-time purchase of goods, the customer can be used to buy a gift. Customers in the chain stores a one-time purchase of 38 yuan, you can their favorite
goods (to be sold in the mall, can only choose a) name and my name, contact phone number, identity card number to fill in the back of the computer ticket, put into the designated draw box in the stores, Christmas Day, December 25th stores in the lobby door openly drew out a number of (quotas can be determined by the stores based on the draw), the total value of goods over xx
The second song: "Christmas, send joy"
Time: December 20, December 25, 6:00 8:00 p.m. every night
Location: the chain of stores
Content:
1, during the event, by the stores to arrange their own a taller and more witty, with a sense of humor of the male staff, wearing Santa Claus clothing (dressed up), the more like the better, the more the better. The more like the better), back on the gift candy bags, in front of the store or store (preferably touring the effect is good) for the children to the store to send out candy and Christmas advertising balloons;
2, where a one-time purchase of 38 yuan ` customers, but also free of charge and Santa Claus to take a photo to commemorate the one (photographs in the stores within the designated time to receive), at the same time, can also be with Santa Claus Guessing (rock-paper-scissors, three to two wins), the winning Two wins), the winning customer can use a hand in Santa Claus candy bag a grab, grab how much free to get how much;
3, bulk candy, the purchasing department is responsible for contacting the sponsorship of bulk candy, large stores with about 10 kilograms of small stores can be reduced to a total of about 200 kilograms. December 15 before the next store;
4, other handouts giveaways advertising balloons, gifts, activities required Camera and film costs by the stores to solve their own.
Seven, the atmosphere of the layout of the competition activities
1. stores in accordance with the standards specified by the Ministry of Marketing on December 10, to complete the Christmas atmosphere layout;
2. stores to the creative Christmas decorations and merchandise associated with the main display. Another sales growth points;
3. Marketing Department to develop the Christmas atmosphere layout evaluation standards and programs;
4. Operations Department, Marketing Department **** with the evaluation activities;
5. Total prize money of 3,000 yuan. Prize costs are less, for the time being;
6. Stacked South store and headquarters Christmas atmosphere decoration costs are expected, xx yuan;
7. Decorations reported by the store, the marketing department unified purchase, the total cost of not more than 10,000 yuan;
8. The total cost of the Christmas atmosphere decoration of about 15,000 yuan (including 3,000 yuan judging bonus);
9. For details, please refer to the "Christmas atmosphere decoration evaluation form".
Eight, the cost of the budget
"gorgeous Christmas repertoire, welcome to the New Year to offer congratulatory gifts" costs:
1. The first song: "You wish, I give gifts" per store xx yuan / 20 stores = 40,000 yuan
2. The second song: "Christmas, send joy," candy per store 10 kilograms/20 stores / 5 = 1000 yuan
3. "Stores atmosphere layout" cost: 1200 yuan
4. "Stores atmosphere evaluation" cost: 3000 yuan
Total cost: 45200
2022 shopping malls across the New Year activity planning program 4a. Activity theme:
Welcome to the new year of true feedback to Runfa real
Second, the purpose of the activity ':
Attract popularity, increase sales, improve the visibility and reputation of the supermarket
Third, the activity is located:
the opening of the district prosperity Avenue, the second floor of the city
Fourth, the activity is located:
the opening of the district prosperity Avenue, Central City
> Fourth, the activity time:
January 1, 20xx -----3
Fifth, the activity background:
New Year's Day in 20xx falls on Wednesday, according to the provisions of the national holiday, January 1 to 3 for public holidays. During this period, it is the best time for major shopping centers to carry out promotional activities to boost sales. During the New Year's Day promotions, in order to avoid information transfer of multiple, disordered, cluttered, disruptive to consumer hearing, should choose to pass a single simple theme of promotional information, to seize the customer Figure auspicious psychology, buy atmosphere, buy feeling, buy service, buy affordable.
Six, the activities
1. Prize shopping promotion. Where the RT-Mart shopping consumers, can be based on the day of the shopping ticket together with the ID card number together, through the telephone service code and cell phone text message to participate in the lottery.
First prize: 200 yuan in cash (limited to 3 per day)
Second prize: 100 yuan in cash (limited to 10 per day)
Third prize: 50 yuan in cash (limited to 20 per day)
Fourth prize: 10 yuan in cash (limited to 60 per day)
Fifth prize: 5 yuan in cash (limited to 800 per day)
Activities Location: RT-Mart service center on the first floor
2. "Sugar, wine and food", "toiletries" category of goods, is the main focus of the May Day consumption, in order to effectively combine the sales, the launch of the "Food Week Food Week" and Unilever "care for the skin, beautiful life" wash hot buy month. The use of specials or half-price pull to buy.
3. Clothing discount their own master
During the period from January 1 to January 3, where in my supermarket shopping malls to buy men's, women's clothing, pajamas, etc. customers, with a computerized ticket can turn the lucky carousel, turn a few discounts, the customer can enjoy a few discounts on cash discounts.
During the event there will also be clothing show and clothing limited time rush activities.
Clothing limited time rush activities, held twice a day, a minimum of 20% off.
4. Crazy discounts, discount gifts
Where in my shopping mall shopping full of 100 yuan, with the day of the shopping ticket, you can get the New Year's gift:
★ full of 100 yuan, complimentary high-grade exquisite fruit plate, vacuum cups, multi-function cleaner;
★ 300 yuan, complimentary stainless steel kettle, stainless steel pot, colorful candy boxes, natural bamboo wood cutting plate
★ 500 yuan, a gift of high-grade iron, cartoon eye lamp;
★ 1,000 yuan, a gift of high-grade cleaning rotary mop, high-grade automatic cake pan, high-grade humidifier;
Gift pickup location: the underground Commodity City, next to the Blue Island Cosmetics store
5.May surprise trio
A play: the whole city to the Low (a variety of commodity prices city to low, cheap to the extreme)
Duet: 200,000 points card customers "May Day" to give back
January 1 to January 1 period, all points card customers with points card can be a supermarket special purchase of designated commodities.
Trio: happy shopping lucky you
January 1 to 3, a one-time purchase of 30 yuan in a supermarket customers can participate in on-site activities, a wealth of prizes, never miss. Prizes are: exquisite box of paper, 1 kg of rice, 500ML edible oil.
IV. A supermarket "New Year's Day" part of the specials:
During the New Year's Day, a supermarket **** launched a nearly 1,000 kinds of specials, including daily necessities, food, electrical appliances, clothing, fresh produce and other commodities
6. Establishment of RT-Mart shopping plaza website. Full coverage of RT-Mart shopping plaza May Day promotional activities.
VII, advertising
1. In the Anhui Economic Channel, a comprehensive introduction to the RT-Mart shopping plaza on New Year's Day promotional activities.
2. Radio news stations, literary stations using half-point, whole-point advertisements for individual activities.
3. The use of Xin'an Evening News, Hefei Morning Post to do a full-page advertisement.
4. Business site radio scrolling broadcast activities.
5. RT-Mart website reports the whole New Year's Day series of activities.
6. Cooperation with the postal service combined with the manufacturers of a special issue of advertisements
7. The use of the above media news reports.
VIII, to create the image of the store:
1. Decorate the store. The use of silk flowers to make romantic May Day color door, the cost of about 600 yuan.
2. Patio and the first floor at the ceiling, the use of flower ball decoration, remove the red lanterns. Cost about 1000 yuan.
3. Color balloon decoration about 200 yuan.
4. Green simulation plants decorated about 1000 yuan.
Nine, the form of organization
Set up a general responsible group, the store manager to be directly under the leadership of the relevant leaders, the Ministry of Enterprise or cooperation unit **** with the participation of the Ministry (is better and effective communication with the enterprise), set up under the publicity, responsible for the activities of the foundation, liaison, supervision, security and other parts of the division of labor to ensure that the responsibilities of a clear, to the head.
Ten , the activity stage
(a) the planning of activities to prepare for the period:
December 10, 20xx - December 31, 20xx
eleven, the funding budget
1, advertising investment: 10,000 yuan
2, design, production, printing costs: 5,000 yuan
3, newspaper design, poster design, design costs: 5,000 yuan
4, gifts: 2,000 yuan
5, decorative costs: 3,000 yuan
XII. strong> XII, accident prevention
1, the activities of the pre-attention to the weather forecast, if the forecast period of the weather is not ideal, make good preparation for the rain or to consider alternate programs.
2, sound equipment must arrive 1 day in advance and complete the debugging.
3, in time to grasp the mood of the crowd on the scene, coordinators ready to adjust the atmosphere.
4, any link to special attention.
5, the activities of the scene to have security personnel present.
XIII, the program description
1, the program due to the development of time is relatively short, coupled with a good program of activities is not a person can be completed independently, especially the details of the activities need to be explored together to improve.
2, in terms of financial planning, need to combine the details of each activity and the results of the consultation of various departments, so here can not make the correct budget.
2022 shopping malls across the New Year activity planning program 5I. Activity time:
December 31, 20XX - January 3, 20XX, a period of 4 days
Second, the theme of the activity:
New Year's shopping promotion
Third, the purpose of the activity:
1, through the holiday promotion, to attract potential customers to come to spend, enhance sales, shape the mall in the minds of consumers a good image.
2, increase the loyalty of old customers to the mall, to ensure that customers come to spend a long time.
Fourth, the activities and rules
1, during the event, where in the shopping mall shopping cumulative total of 300 yuan of customers, you can with the day of the shopping ticket lottery. The lottery *** set six levels of awards, the specific settings are shown in the table below. 100% winners. Prize Setting Table Prize Level Prizes First Prize Laptop (4999 RMB) Second Prize LCD TV (3500 RMB) Third Prize Combination Stereo (1500 RMB) Fourth Prize Rice Cooker (800 RMB) Fifth Prize Laundry Detergent (20 RMB) Commemorative Prize Toothbrush (5 RMB)
2, where the shopping mall shopping for more than 200 yuan, plus 6 yuan can be exchanged for a value of 18 yuan worth of merchandise (Example: teacups); Shopping for 2,000 yuan, plus 6 yuan can be exchanged for goods worth 88 yuan (Example: a rice cooker, a hairdryer); shopping for 5,000 yuan, plus 6 yuan can be exchanged for goods worth 128 yuan (Example: a hot iron or MP3 a); shopping for 10,000 yuan, plus 6 yuan can be exchanged for goods worth 300 yuan (Example: VCD a DVD a) Operating Instructions: with the shopping ticket to the The company's main goal is to provide the best possible service to its customers by offering a wide range of products and services, such as: a wide range of products for sale, a wide range of products for sale, a wide range of products for sale, and a wide range of products for sale.
V. Activity publicity
(a) newspaper
(b) TV rolling subtitles
(c) outside the shopping mall banners
( (d) malls in front of the publicity board
(e) malls in the broadcast
(f) the shopping malls
(F) Posters in the mall