Good raw materials, good formula. Xiamen Star Bean Catering Management Co., Ltd.'s brand "koi milk tea" is an international beverage chain, to take the global directly-managed stores business model. Because koi milk tea raw materials, good formula, so the price is more expensive. koi milk tea are all are made from the original flavor of the ingredients, milk tea store only good raw materials is not enough, but also need to use a good formula. A distinctive formula can be matched with a different taste of milk tea. koi milk tea R & D team will regularly go to the market to investigate consumer tastes and franchise sales, and then these surveys will be analyzed, from which to understand the consumer preferences.