mother's day activity planning 1

in order to enhance the hotel's popularity and reputation, and enhance the impression and memory of the target consumer groups on "mother's day", the media packaged it with "family affection", calling on children to express their love and blessings to their parents, taking advantage of the situation to strengthen family responsibilities, feed back their mothers, and offer filial piety. On the occasion of Mother's Day on May 2, the plan was to "be grateful to their mothers and have eternal maternal love"

2. increase the purchase rate and consumption of the target consumer groups in the hotel;

3. Through activities, we can enhance the understanding and communication between hotels and the public, create news clues and expand external image publicity.

Second, the activity time

21xx May 11 -8 (the second weekend of May)

Third, the target group

The target group of Mother's Day activities is fashionable white-collar young women aged between 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to the busy official business or business, they usually spend less time with their families, especially with their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

IV. Activity theme

1. Advertising theme: Grateful mother, eternal maternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the call of mother. -Dante (Divine Comedy)

V. Activities

1. Giving carnation flowers: every lady who went to the store for consumption on May 8, 21xx coughed and painted 1 pieces of plastic. (Rooms will be distributed by the front desk when guests register, Chinatown Food City after guests are seated, and the taste cafeteria will be distributed after guests are seated, with mother's holiday greetings)

2. Weibo lucky draw: you will get a free buffet coupon worth 228 yuan when you go to the store to spend photos and @ Hotel Official Micro and three friends.

3. Birthday wishes: Any lady whose birthday is on May 8th can receive a beautiful gift with her ID card. (hotel coupons, Bayan Kara-Rhodiola series travel packages with pure natural ingredients)

4. Ladies' nutrition menu: The catering department has launched three nourishing dishes. Ladies who spend money in the buffet can choose any dish for free.

5. Preferential rewards: the original price during the event is 228 yuan for viewing buffet, and the exclusive Mother's Day package is XXX yuan. Chinatown Food City launched a Mother's Day exclusive Hong Kong-style afternoon tea package.

VI. Activity promotion

1. Mass sending of short messages: Grateful mother, eternal maternal love! On May 8th, the Best Western Fortune Hotel launched the "Mother's Day Exclusive Special Event", and the ladies on the birthday of that day were given exquisite gifts! (sent on May 11) (market planning implemented)

2. In-store POPs: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (completed before May 5th) (market planning is implemented)

3. Online promotion: Online promotion will be conducted through official Weibo and official WeChat, preheating will be started on May 2nd, and a 7-day online lottery will be held from May 5th. Pay attention to the hotel official micro-merger @3 friends and send out a free buffet coupon every day. (Implementation of market planning)

4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 11 and May 15, with soft-text reports before and after the event.

VII. Expense Budget (omitted)

Before May 8, the purchasing department will purchase and prepare the required items;

before may 8, the food and beverage department will prepare the mother's day menu and the purchase of carnations;

before may 11, the planner of the marketing department will publish the relevant promotion details to the hotel official micro and wechat;

before may 8th, all departments should do a good job in staff training and publicity of this activity.

after the event, the planner of the marketing department will follow up in time and publicize and report the Mother's Day activities in relevant media. Mother's day activity planning 2

1. Time: 21xx officially starts at 2: 11 pm on May 9, and all teachers and students will be in place before 1: 51.

2. Location: school playground

3. Participants: all teachers and students of the school

4. Main agenda:

Chair: Zhang Zhigang and Liu Liqing

1. Congratulatory speech by President Sun

2. Ode to Mother

Teachers: Li Shuang and Zhou Dunqing

Two students. Issue a proposal of "calculating family accounts and feeling parents' kindness" (President Zhu)

4. Give flowers to the mothers at the conference site (16 students from the etiquette team, Divided into two groups)

A group of 16 people: Li Shuang, Bao Dongmei, Wang Yumei, Kang Zhongcai, Xue Yuchi, Yu Hongxia, Jiang Xiwen, Ping Li,

Cui Li, Ma Fangfang, Li Caihong, Zhao Aiwei, Dong Xiuzhen, Zhang Yueying, Shi Min and Fu Shuyun

Two groups of 16 people: Zhao Lihua, Fu Shuyun. Li Yuhui, Zheng Jianhong,

5. Signature blessing of "Mom, I love you" (11 meters of red cloth, teachers first, students in each class send teams in order)

6. Giving a thank-you card: each class sends a student to the front desk to collect it. The leaders and guests sitting at the front desk will give out

(while Zhu Huawei and Ping Li sing or broadcast Yan Weiwen's "Mother")

One group: 16 Hanyi, Hanyi, Caier, Nursing and Going Abroad Class

Two groups: 17 Hanyi, Hanyi, Caiyi, Caier, Kindergarten One, Kindergarten Two, Nursing and Image Design. Design class 2

7. Speech by the leaders of the Education Bureau

8. Teachers and students sing a song dedicated to their mothers-"Grateful Heart"

(21 kindergarten teachers and 8 dancers lead the class)

Note: After the meeting, students in each class are required to go back to the classroom to fill out the gratitude card carefully, and then the class teacher will organize the students to leave school in an orderly manner.

V. Preparation and Division of Work

Office:

1. Buy 35 bunches of flowers (carnations)

2. Invite guests

3. Prepare President Sun's congratulatory speech

4. Prepare a red banner for signature and 11 signature markers

Political and Educational Affairs Office:

1. Divide teachers and students. Move 81 square stools to the computer room on the third and fourth floors, and arrange them in the front row.

2. Maintain the order of the meeting place

3. Recycle the "Mother's Message" card and organize it to be displayed in the class

Academic Affairs Office:

1. Make the activity plan

2. Make the thank-you card

3. Organize the students' speech materials and arrange the training (Liu Jie)

4. Prepare the proposal. On-site organization of Thanksgiving cards and signature activities

6. Responsible for rehearsal of students' leading singers and dancers, on-site organization

7. Recording and playing the song "Mother" (Yan Weiwen) on CD (Wang Binghai)

8. Seating arrangement of the stage and guests

9. Preparing speeches for the leaders of the Education Bureau. 3. Planning of Mother's Day activities

1. Theme of the activities

. In front of the hall, the loving mother did not see the day lilies. The mother used the needle and thread in the hand, for the son of the long journey to rush out the clothes. Before departure, a needle was stitched together, afraid of the son came back late clothes damaged. Who dare say that the children like the weak filial piety, can repay the love of the mother like spring SUNSHINE IN SPRING? These are Meng Jiao's poems, which express children's gratitude to their mothers and praise the greatest love of maternal love in the world. Maternal love is an eternal theme of human beings. We give it too many interpretations and too many connotations. There is no soul-stirring historical epic, and there is no stormy sea. Motherly love is like a deep-felt song, melodious and melodious, singing softly and whispering ... When I think of my mother, my depressed ambition will turn into high spirits; When I think of my mother, wasting my time will turn into great pride; When I think of my mother, the wandering wanderer will sprout the desire to go home; Thinking of my mother, my wandering heart found a home to live in! Pick up the pen in your hand and write something or do something for your dear mother on Mother's Day. Let's describe the growth and describe the mother in our hearts; Let's pay attention to women and our great mother together.

III. Activity content:

1. Theme essay: About growth, about maternal love

(1) The story of female college students

(2) The story of mother

(3) The story of my mother and me

2. "Make a wish for my mother" campus public welfare activity

IV. Activity purpose. Let the literary atmosphere return to campus, let college students learn to be grateful and learn to care with their hearts.

V. Organizer: Jiangxi Vocational College of Foreign Studies

Organizer: Qimeng Literature Society

VI. Event date:

April 21th, 21xx-June 3rd, 21xx

VII. Event arrangement

Pre-preparation:

April 6th-9th.

contact the judges and teachers of the essay activity from April 21 to 25; Seeking the support of activity funds,

starting publicity work from April 25 to 27

Mid-term work:

mobilizing all departments to participate in this essay contest from April 29 to May 6, and calling on students from all departments to participate actively.

May 6-May 11, publicity will be conducted on campus, and publicity boards and posters will be made by Qimeng Literature Society.

"Make a wish for mom" campus public welfare activity was held on May 11 to increase the influence of the activity.

May 12-May 13, organize the wishes collected by the activities, publish them on the community blog group, and contact the radio station for partial broadcasting if possible.

Collect the essays from various departments of each hospital from May 4 to May 31

From June 1 to June 11, the Literature Society organized the initial evaluation, and the judges and teachers made the final submission and judged the excellent articles

Post-work:

Publish the essay results on June 11

Organize the excellent articles into a book on June 3, and you can get a free copy as long as you participate in the essay-writing activities.

VIII. Award setting:

First prize, second prize, second prize, third prize and three excellent prizes

Issuing corresponding certificates and prizes

IX. Personnel arrangement:

Event planning: Yang Yan

Poster: Peng Pingping and other propaganda department personnel

On-site coordination: Xiong Weichao and discipline inspection department personnel

2=2 yuan

essay prize: 71 yuan

information printing: 1.1 * 211 = 21 yuan

other expenses (cost of work, wishing bottle, paper, etc.): 8 yuan

*** RMB: 111 yuan (except for compiling the award-winning work book)

Mother's Day activity planning chapter 4 of Literature Society

. Time flies by quietly, and now it is the second semester of sophomore year. In another year, we will leave the campus and step into the society. We have retreated from the immaturity of our freshman year, becoming more mature and more responsible. We will soon replace our mother and become the main force of the family, supporting this family with our own hands. On the occasion of Mother's Day, a group day with the theme of Mother's Day was specially planned to let the students experience the hardships of their mothers and lay a foundation for better family responsibilities in the future.

second, activity theme: mom, I love you!

third, the purpose of the activity: first of all, through this activity, students can understand their mother, feel maternal love and get closer to each other. Secondly, let the students feel the responsibility more deeply, and lay the foundation for entering the society and becoming the main force of the family in the future. Thirdly, let the students relax after preparing for the exam, and let the students prepare for the exam easily.

IV. Activity time: May 3, xx

V. Venue: Class 1, Teaching 417

VI. Participants: all the students in Class 5

VII. Activity process:

1. All the students sing a group song together.

2. The host will lead the students to recall the words, famous sayings and songs about their mothers.

Prompt words: Motherly love is silent, boundless, warm, warm, selfless, motherly love is like the sea, full of hardships, hard-working, diligent, affectionate, great-mother-in-law, more grateful than loving mother, Meng Mu moved three times, kind, cordial, strong, hardworking, simple, kind, gentle.

Tips: 1) Gonchard's famous saying: A mother's love will never be exhausted. This shows that maternal love is very great and will always be with us.

2) Lao She said: Losing a loving mother is like putting a flower in a bottle. Although it still has color and fragrance, it has lost its root. I think this sentence shows that loving mother is very important to a person, just as roots are important to flowers.

3) All the glory and pride in the world come from mothers. (Gorky)

4) Motherly love is a huge flame. (Roman Roland)

5) There is one of the most beautiful voices in the world, and that is the mother's call. (Dante)

6) A loving mother's arm is made of love. How can a child not be sweet when sleeping in it? (Hugo)

7) The sweetest word a person's lips can utter is mother, and the best call is "mother". (Ji Bolun)

8) Motherly love is the greatest power in the world. (Mill)

9) When you succeed, everyone is a friend. But only the mother-she is the partner when she fails. (Zheng Zhenduo)

11) How intense, selfish and fanatical maternal love is. (Duncan)

Prompt songs: Mom in Candlelight, Mom I Love You, Knowing You, Mom, Listening to Mom, Only Mom is Good in the World.

3. The host will lead the students to recall what their mother did that moved them most, and ask questions.

4. Poetry recitation: Mother Biezi Tang Bai.