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Seek the planning scheme of tourist attractions

the marketing plan for the opening of Yaowang Valley Scenic Area 1. Time: August 1, 2119-March 31, 2111 (the opening ceremony ended) 2. Basic idea: It is divided into five stages, making full use of the news events in the scenic area, the progress of major projects in the scenic area, various festival activities, etc., and gradually introducing the "Yaowang Valley" in the news media, so that the vast number of tourism consumers can know and understand it. Let the "Medicine King Valley" appear in the public eye continuously, and then produce a sense of "must visit". Third, phased marketing planning (1), the first stage: introduction marketing stage, August 1, 2119-September 31, 2119. Taking several important events in the scenic spot as the topic, this paper uses relevant media to report the scenic spot of Yaowang Valley and spread the concept of Yaowang Valley. Main events: 1. The fourth joint investigation of caves by Chinese and French experts into underground caves in Yaowang Valley Scenic Area 2. The opening ceremony of Yaowang Valley Bridge 3. City and county leaders inspected Yaowang Valley Scenic Area 4. Recruitment of talents for important positions in the scenic area 5. The media coverage forms: Mianyang Daily, Mianyang Evening News, Mianyang TV Station, Sichuan Daily, Huaxi Dushi Bao, Chengdu Business Daily, Mianyang Tourism Government Network, Sichuan Tourism Network, Sichuan Tourism Government Network, Mianyang Personnel Network (II), Phase II: Trial Operation, October 1, 2119-October 31, 2119 Major events: The highway hardening project in the scenic spot started in an all-round way, and the main reception facilities in the scenic spot were completed and fully renovated. The recruitment form for managers of various departments in the scenic spot: Mianyang Daily, Mianyang Evening News, Sichuan Daily, Huaxi Dushi Bao, Chengdu Business Daily, Mianyang Tourism Administration Network, Sichuan Tourism Administration Network, Operation mode of Mianyang Personnel Network: from October 1 to October 31: The marketing publicity at this stage focuses on recruiting department managers, and the image publicity of scenic spots is done in a bold way. The existing network resources (Mianyang Personnel Network, Sichuan Tourism Network and Sichuan Tourism Government Network) are mainly selected as carriers, and one or two recruitment advertisements are made in Mianyang Evening News according to the progress of recruitment; Take the opportunity of city leaders' inspection to report relevant events in possible media; During the highway hardening project in the scenic spot, it is convenient and fast to contribute to the media and publicize the entry into the scenic spot, and its accessibility fully meets the requirements of tourism and vacation. The scenic spot prepares relevant manuscripts and directly delivers the above-mentioned media in different periods. Promptly urge Sichuan Daily to publish the theme report of the scenic spot before 11.15. Recruitment of talents is still conducted online, and it is not published in print media in principle. (III) The third stage: February 1, 2119-October 5, 2111, the official operation began, and the whole opening marketing was fully launched. 1. Preparation: February 1 to February 11. A. The design and printing of the weekly calendar are finished. B, coordinate with the media in place. C, draw up the new year's visiting objects and finally determine the list of all units and personnel. All units or individuals working in the scenic spot now put forward the list, which will be reviewed and determined by the company. D. Determination of countdown signs or advertisements for business opening. E. Determine the environmental layout scheme of the entrance (bridge) of the scenic spot. 2. Send the Spring Festival calendar: from February 11 to February 21, all related units and individuals in Mianyang and Suining must send it in place; According to the approved list, the individual is responsible for all the distribution according to the requirements, and the relevant information of the sender (name, unit, position, address and contact information) must be obtained. It is divided into municipal government units, county government units, enterprises, culture and education, news media and banks, and the chairman, general manager and department managers are responsible for it. 3. Media group worship: from February 21th to October 5th, 2111, the group worship plan was completed and coordinated with various media, and it was implemented with the approval of the chairman. Main contents: a, choose two local mainstream media (TV and newspaper) in Mianyang and Suining, and wish the people a happy New Year's Day: Beichuan Yaowang Valley, send health in the Year of the Tiger! After marking the countdown to the opening of Yaowang Valley Scenic Area-days. Frequency: once every other day for each media, ***5 times/media X2 X2 x2 cities b, three times in Sichuan Daily, Huaxi Dushi Bao and sctv: Beichuan Yaowang Valley, send health in the Year of the Tiger! After marking the countdown to the opening of Yaowang Valley Scenic Area-days. 4. Establishment of countdown signs: In Mianyang and Suining, select the electronic display screens of public places with the largest crowd flow to continuously broadcast the countdown information of the opening of scenic spots. 5. Layout of the entrance to the scenic spot: from Jiangyou and jiepai in Beichuan County to the south bridge head of the scenic spot bridge, decorated with colorful flags and banners; Banners should also be hung at the front of the gate of the scenic spot and the reception facilities such as hotels. 6. Related websites: Congratulations to travel peers and travel enthusiasts on sending health in the New Year. 7. VIP reception: Starting with the reception of the basic market VIP in the scenic spot on New Year's Day, the activity of "First Taste of Medicine King Valley" was launched, and the main responsible persons of influential enterprises, institutions, organizations and government departments, including the news media, were invited to experience in the scenic spot. (4) The fourth stage: the deepening stage from October 6, 2111 to February 5, 2111, using the traditional national holiday of the Spring Festival to go deep into the marketing activities before the opening of the scenic spot. Main contents: 1. New Year greetings: In Mianyang, Suining and Chengdu, two mainstream media were selected to pay New Year greetings to all walks of life and deliver business information. 2. Public welfare Spring Festival activities: Sponsor Mianyang and Suining Spring Festival Gala. The theme of the publicity is "Medicine King Valley sends health and happiness". 3. Special report: In Mianyang, Suining and Chengdu, a mainstream print media was selected to systematically publicize the people and events in Yaowang Valley in the form of red guides, illustrations and soft articles. (V) The fifth stage: February 6, 2111-the climax stage of opening, officially opened. Main contents: product promotion meeting or press conference before opening, March 8th pre-heating, opening celebration meeting, signing meeting of cooperation agreement, focusing media publicity on Chengdu, Mianyang and Suining 11 or 15 days before opening, selecting one or two print media, publicizing the opening with banner 12 every day, and publicizing the list of congratulations units with version 1/2 on the last day. The TV station continuously broadcasts the above information in the news column with mobile subtitles. 2. Product promotion meeting or press conference before opening in Chengdu, an independent booth was set up and a special press conference was held by the annual government-sponsored trade fair. Inviting units: a. Government departments: vice governor in charge of tourism, provincial tourism bureau, well-known experts in Chinese medicine, experts in Chinese medicine health care organizations, mayor in charge of tourism in Mianyang City, Mianyang Tourism Bureau, county government of Beichuan Qiang Autonomous County Committee, Beichuan Tourism Bureau B. Tourism peers: heads of well-known travel agencies in Chengdu, Mianyang, Suining and other cities C. Press: sctv, Chengdu TV Station, Mianyang TV Station, Suining TV Station and other mainstream TV stations in secondary cities, major tourism websites and government websites Sichuan Daily, Huaxi Dushi Bao, Chengdu Business Daily, Tianfu Morning Post, Mianyang Daily, Mianyang Evening News, Suining Daily and related tourism professional newspapers and periodicals D. Specific implementation: experienced professional organizations can be invited to handle E. Note: relevant work (invitation letter, personnel, venue layout plan, conference materials, gifts, etc.) must be completed about ten days before 2. Preheating for March 8: Points for attention: free ticket promotion in advance, promotion of traditional Chinese medicine health care products in the scenic spot 3. Opening ceremony (detailed case will be formed and related matters will be implemented 15 days before the meeting) Time: March XX, 2111 (the first ten days will be determined according to the weather forecast), and the time will be two days. Procedures and contents: a, venue layout: environment, venue, acoustics, exhibition boards, gifts, materials (celebration activity manuals and related materials, business cards of main leaders of scenic spots), safety, order, etc. B, personnel invitation: a, government departments: provincial vice governor in charge of tourism, provincial tourism bureau, well-known experts in the field of Chinese medicine, experts in Chinese medicine health care organizations, vice mayor in charge of tourism in Mianyang, Mianyang Tourism Bureau, etc. Relevant government functional departments in Mianyang, relevant government functional departments in Beichuan, village leaders where the scenic spots are located, large enterprises and institutions, Mianyang Medical College B, travel peers: heads of well-known travel agencies in Chengdu, Mianyang, Suining and other cities, major scenic spots in Mianyang, Suining and other cities, and ten large travel agencies in Chongqing. Ten large-scale travel in Hanzhong and Xi 'an C. Press: mainstream TV stations in sctv, Chengdu TV Station, Mianyang TV Station, Suining TV Station and other secondary cities, major travel websites and government websites Sichuan Daily, Huaxi Dushi Bao, Chengdu Business Daily, Tianfu Morning Post, Mianyang Daily, Mianyang Evening News, Suining Daily and related tourism professional newspapers C. Reception: welcoming guests, signing in, leaving business cards or contact information, sending guest cards, giving gifts, Send celebration activity manuals and related materials, accommodation arrangements, etc. D. Main contents of the meeting: the professional host or the host of the scenic spot is hired to preside over the meeting, the chairman gives a welcome speech, the general manager introduces the scenic spot, the county leader gives a speech, the tourism department leader gives a speech, the trade representative gives a speech, the city leader gives a speech, the travel agency representative gives a speech, the provincial leader gives a speech, the director thanks, ends e, and the main opening activities are: (cultural performances, sightseeing-Xinyi Flower) Welcome dinner, literary evening, fireworks show, medicated bath and free activities. The next day: hold a theme meeting, enjoy flowers, have lunch, finish and send some delegates; Special meeting with middlemen in the afternoon. The whole celebration is over. Matters needing attention: 1. Safety and order 2. Enthusiasm and generosity 3. Careful arrangement and full preparation 4. Liveliness, sensation, strong news effect 5. controllable expenses, responsibility to people 6. Preview three times in advance for your reference. I hope it is useful.