Jinmailang is Chinese.
Jinmailang Noodle Products Co., Ltd. was established in 1994, is a national key leading enterprise in agricultural industrialization. It is a modernized large-scale comprehensive food enterprise group integrating production, sales and research and development. Its products cover instant noodles, hanging noodles, flour, beverages and so on. The headquarter is located in Xingtai City, Hebei Province.
Jinmailang Noodle Co., Ltd. takes "serving the country with industry and benefiting the society" as the lofty philosophy of the enterprise, and creates an extraordinary, leapfrog development mode by virtue of the advantage of unique resources, the advantage of advanced level of specialization, the advantage of a complete range of supporting advantages, the advantage of superior cost-effectiveness of the products, and the advantage of the market with a high coverage in the domestic market. Development mode. The company's Imamarang series, Dajinno series, Dad's Kitchen "one dish, one side" series, and Laofan Family Instant Noodle House noodle series have been well received by consumers all over the country. The company's annual production capacity of 12 billion servings of instant noodles, 5,500 tons of wheat per day, 1.8 million tons of wheat into a huge production scale, ranked in the world's top six in the same industry, the domestic finalists in the top three.
In December 2019, Immarang was selected as one of the top 100 brands in the 2019 China Brand Power Ceremony Role Model. ?In April 2021, Jinmailang was selected as one of the top 100 national agricultural industrialization leading enterprises in 2020.
Development history:
In March 1994, Fan Xiangguo set up Hualong, "Hebei Longyao Hualong Foods Co. 2002, 2003, Jinmayang laid a solid foundation for the upgrading of Hualong's brand and strategic transformation.
In 2002, Jinmaylang's pop noodles were officially launched in Beijing, Shanghai and other sample markets, and within just one year, sales amounted to nearly one hundred million yuan, which made it a new product force to compete with Master Kong and Uni-President.
In 2003, Imamalang noodles became the main sales force of Hualong; Hualong launched "Imamalang" in the CCTV advertisement; in 2004, Imamalang realized Hualong's third leap: Hualong Nissin tied up with Hualong, and the world's largest noodle-making enterprise was born.
Development history:
Jinmai Lang drinks on the market will be a change from other beverage companies are accustomed to "follow the" strategy, in the highly competitive beverage market to take a different approach, and strive to create a new tea drink items - tea, and for the Jinmai Lang to open up a new way of life for the tea industry. And for this McLong opened up a new enterprise marketing model - entertainment marketing road.
April 27, 2009, the State Administration for Industry and Commerce in the China Trademark Network announced the identification of China's well-known trademark list, "Jinmailang" instant noodles trademark on the list.
September 5 to 7, 2012, twenty years of instant food exhibition held in Beijing, the new product "popping noodle hall" debut, to taste the participants were endless, surrounded by the booth.
In May 2013, the new tempting Hot and Sour Beef Noodle was first launched in Shijiazhuang, and the nationwide rollout was completed in July.
On October 12-20, 2014, the 20th anniversary celebration of Jinmailang and the dealer conference was held in Longyao County Oriental Food City. About 2,000 influential dealers across the country and about 300 people from neighboring villagers and entrepreneurs attended the event.
November 26, 2015, Imabari dissolved cooperation with Nissin through equity buyback. Imabari Nisshin returned to Imabari.
May 2016, 2015 Hebei Province Top 100 Private Enterprises.
June 18, 2016, Hebei Province, modern agriculture investment fair held in Tangshan City, announced the first "Hebei Province, the top ten agricultural products enterprise brand", Imabari Foods Co.
September 2016, the ministry of agriculture announced the national rural one, two, three industry integration leading enterprises list, jinmailang food limited company on the list, is the only enterprise on the list in hebei province.
September 12, 2016, by the Hebei Provincial Development and Reform Commission, the Quality Supervision Bureau, the Department of Industry and Information Technology, the Department of Housing and Construction, the Department of Commerce, the Department of Agriculture, the Tourism Commission, the Bureau of Press, Publication, Radio and Television, the promotion of branding strategy, and the Hebei Daily Newspaper Group*** co-hosted the Tenth Hebei Brand Festival held in the capital of Hebei Province, Shijiazhuang, Jinmaylang was the Tenth Hebei Brand Festival 2016 annual "Hebei business card" title.
On December 1, 2016, at the 2016 China Food Development Conference hosted by Xinhua News Network, "One Dish, One Side" of Dad's Kitchen of Immarang Noodle Products Co., Ltd. was honored with the 2016 China Food Seven Star Innovation Award.
On June 8, 2022, the signing ceremony for the high-end beverage production project between Julu County People's Government and Immarang Foods Co. was held at the county's big data center.
Company Size:
In the early 1990s, famous instant noodle companies such as Master Kong and Uni-President coincidentally targeted the urban market and temporarily had no time for the vast rural market. At that time, Hualong was still very weak, on the one hand, Hualong saw the huge potential of China's rural instant noodle market, on the other hand, it did not have the strength to compete with the big brands in the high-end market; therefore, Hualong chose to do more in the middle and low-end market first. After a few years, Hualong has developed into a strong and competitive regional brand.
Hualong's position as the leader in China's rural market has been confirmed, but in the urban market, Hualong's instant noodles are still a blank slate. The rural market must not be lost, "Master Kong", "unified" and other big brands from Hualong see the huge potential of the low-end instant noodles market, there are signs of large-scale penetration of the rural market.
Hualong's top management realized that attack is the best defense. Hualong must break through, must tear open the high-end market, and complete the strategic transformation and brand upgrading from a regional low-end brand to a national brand. This is a big plan for Hualong to realize the long-term stability of the enterprise, and Hualong started the strategic cooperation with 21st Century Foley Communication Agency.
Through the in-depth research on the city market, Hualong came to the conclusion that Hualong must not play the city market with the brand of Hualong. Because on the one hand, the low-end image positioning of Hualong noodles has been formed, and consumers have a deep memory; on the other hand, Hualong is just a corporate brand, product brand, and should not be used as a specific product name.
Hualong Group must create a new sub-brand, a new sub-brand of high-profile market, so that the urban population to recognize Xinhualong, accept Xinhualong, to complete the strategic transition into the high-end market.