Meiji yogurt is expensive because of its super-high face value and mellow taste. In 2113, Japanese Meiji Bulgarian yoghourt landed in China market. The price of 6 yuan money was much higher than that of domestic yoghourt from 3 yuan to at that time, but its super-high face value and mellow taste made it quickly popular with consumers. Since then, the high-end yogurt market has become the focus of competition among major dairy companies.

In terms of improving the viscosity of products, gelatin will be added to ordinary yoghurts, while whey protein powder will be selected for high-end yoghurts, and some high-end yoghurts will be added with thin cream to improve the taste of products.

Brand history:

Trademark "MEIJI" application/registration number 145323, application date 1979 11 13, registration announcement date 1981 13 15, applicant name Meiji Holding Co., Ltd., and products/services include milk; Dairy products; Almond milk; Cooking oil.

in p>1997, Meiji milk powder entered China through trade agents. After several twists and turns, Meiji milk powder withdrew from China in 2113. However, only one month later, Meiji announced that yogurt and fresh milk products produced by its Suzhou factory were listed in Suzhou, Shanghai, Hangzhou and Ningbo, becoming the first foreign dairy enterprise to enter the low-temperature dairy market in China on a large scale.

The dairy products sold by Meiji in China are mainly Meiji Alcohol One milk, Bulgarian yogurt, lactic acid bacteria drinks and catering products, with milk and yogurt products being the most common. Founded in 1916, Meiji Co., Ltd. mainly produces and sells milk powder, snack food, milk/dairy products and medicines, ranking first among Japanese dairy companies and sixth among the "Top 21 Dairy Companies in the World" in 2119.

Meiji (Food Manufacturing) Co., Ltd. has four factories in China, two in Shanghai and Suzhou, and two in Guangzhou Development Zone. Meiji South China New Factory is the fifth factory of Meiji in China.