1. Preheating introduction, mainly introducing the anchor himself and the company represented by the anchor, live broadcast process and live broadcast benefits.

2. Activity marketing, interaction, drawing red envelopes, sending gift certificates, mobilizing the atmosphere and pulling powder.

3. Live broadcast begins, introducing products, highlighting advantages, highlighting quality, and highlighting price advantages.

4. Field practice, user perspective, evaluation, trial, try-on, try-on.

5. Interactive question and answer, answer questions and explain cases.

6. Marketing activities, another wave.

7. Activity summary, summary speech, guide attention, and inform the next step.