Because Li Jie pushed the cart to sell cakes, she sold cakes on the spot and accumulated popularity. She also taught how to make scallion cakes on the spot. Over time, Sister Li became a small celebrity on the Internet.

Some fans often go to Li Jie's cake stall to eat cakes and want to try them. There are also fans who don't like cakes but love watching online celebrities, so Sister Li often stands in a long queue.