1, product positioning: positioning the product in a specific position in the market according to its function, quality and characteristics. For example, positioning products as high-end, mid-range or low-end products to meet the needs of different consumer groups.
2. User positioning: by analyzing the needs, preferences and behaviors of different user groups, the products and services of the enterprise are positioned in a position suitable for this user group. For example, launch different products or services for different user groups such as young people or the elderly.
3. Price positioning: positioning the products of the enterprise through the price level. Price positioning can distinguish the products or services of enterprises from competitors in the market, such as positioning products as high-end luxury goods or economical products.
4. Promotion positioning: positioning the market of products through promotion activities, such as discounts and gifts, to attract consumers to buy. For example, to launch promotional activities to attract consumers in a specific period, or to carry out promotional activities for specific consumer groups.
5. channel positioning: Positioning the product in a specific market position by choosing appropriate sales channels and marketing methods. For example, if you position your products in the high-end consumer market, you can choose to sell them in high-end shopping malls or use online platforms.