Enterprise Construction with Conscience Quality
If you love food, you will be familiar with Dairy Queen(DQ) ice cream. What is worth congratulating is that at least your taste of ice cream is the same as that of? Warren? Buffett coincides with mine.
Buffett, who is rich and willful, loves DQ ice cream so much that he bought DQ Company as a whole in 1997, just like Buffett? Put the money where you put your mouth. It is the protagonist of this article, Hong Mingji, president of Hong Kong-owned Hexing Catering Group Holding Co., Ltd.
When we talk about DQ in China, we have to mention the fast food brand Yoshinoya, which is inseparable from DQ, so the combination of Chinese and Western will often appear in large and small business districts. Yoshinoya has grown into a leading brand in the fast food industry from its first store opened in 1992 to nearly 511 branches now, attracting nearly 11,111 people. Hong Kong resident Hong Mingji is the founder of this proud achievement.
Hong Mingji is the fourth generation of Hong Kong people. His great-grandfather founded the Hong brand 111 years ago, which started with refining food oil. Now, this multinational enterprise group with a history of 111 years has its business all over the world, and its domestic investments mainly include: refining and processing food oil (Camel Mark and Lion Ball Mark, famous brands in Hong Kong); Production and export of supermarkets and light industrial products (one of the largest exporters of light industrial products in China); Catering (DQ ice cream, Yoshinoya fast food, etc.).
Life-changing call
Hong Mingji said? My family has witnessed the economic development of Hong Kong in the past 111 years, and also witnessed the development of the motherland in the past 31 years of reform and opening up. ? As early as the early days of reform and opening-up, the keen business sense prompted the family business to gradually turn its eyes from Hong Kong to the mainland, and concluded that there would be a broad development space for retail and catering in the future. The family elders recalled Hong Mingji from the United States.
Hong Mingji, born in Hong Kong, has the same life track as many Hong Kong family heirs. He left his parents in 2113 and was arranged to study in the United States. At the age of 22, he graduated from the Department of Business Administration of the University of Southern California in the United States, ready to show his talents in investment banks in the United States. This family call changed Hong Mingji's life from now on.
Hong Mingji, who has been living in Hong Kong and studying in the United States, seems to have never thought of coming to the mainland. In a living environment dominated by Cantonese and English, he can't even speak Mandarin well, and his Chinese level is the sixth grade. Is that it? Completely blind? Successfully came to the mainland to start a business.
Hong Mingji's first stop in the mainland was a power plant project of his family in Haicheng, Liaoning Province. He recalled with emotion: At 5 o'clock in the evening, there was nothing to eat as soon as it got dark, so I was not used to it. ? The difference in living habits is not the only obstacle, followed by the impact of culture, ideas and other aspects. These difficulties made Hong Mingji gradually quit, and he tortured himself. Why are you working so hard? Wouldn't it be nice to go back to America as an investment bank? Finally, he gave himself an answer: I can't leave, I have to give my family and myself an explanation. To prove himself, he also threw a seemingly angry statement to the family:? If it's done well, I'll pat my ass and leave at once. ? Looking back after more than 21 years, Hong Mingji broke his word. At first, he tried to prove that he had made him what he is today, but he never thought about leaving.
starting a business with grounded gas
Speaking of choosing Yoshinoya and DQ as fast food brands, it originated from Hong Mingji's experience of studying in the United States. In the days of studying abroad, Hong Mingji missed Chinese rice especially because he didn't adapt to the taste of western food. By chance, he came to a Yoshinoya restaurant not far from the school to eat. The familiar taste of Chinese food was mixed with the nostalgia for his hometown, which made him forget Yoshinoya's rice.
on the other hand, the family business has just set foot in the catering retail industry and lacks experience, so it became the best choice to find a large and well-known chain group in the world to cooperate. Hong Mingji set his sights on Yoshinoya and DQ, and started his entrepreneurial road.
after more than 21 years' operation and accumulation, Yoshinoya's internal chain management system has been improved day by day, with advanced business model, long-flowing market cultivation and patchwork strategic layout, so that the sales of enterprises have maintained rapid growth. In the past market competition, continuous maintenance? Top 111 catering enterprises in China? 、? China fast food chain famous brand enterprise? 、? The most popular brand for consumers? Wait for the title.
however, this journey was not smooth sailing. Remember that time? Not acclimatized? In the past few days, Hong Mingji showed extraordinary tenacity and optimism. Faced with such problems as unfamiliarity with the investment environment, ignorance of national conditions and policies, ignorance of partners and competitors, and differences in values and culture, any one of these points is enough to bring a certain blow to entrepreneurial enterprises, but the attempt that seems impossible to succeed anyway has been reversed by Hong Mingji. Hong Mingji described it this way:? I constantly sum up experience and lessons from it, absorb more nutrients, and speak slowly in local dialect? Grounding gas? In a few years, we have achieved balance and coordination from the experience of life, receiving people and treating things to the operation of enterprises. ?
Hong Mingji realized that we can learn about a nation's cultural background and its behavior style from a country's history. However, since he was a child, he was exposed to only a little China history in Hong Kong, and the history he learned only stopped at the end of the Ming Dynasty and the beginning of the Qing Dynasty. So he began to make up for China's modern history after work. Today, Hong Mingji, who has been immersed in China's history and traditional culture for many years, has more thoughts on life. His favorite book "The Book of Shang Jun" conveys the idea of governing the country according to law to his management of enterprises. In his view, learning from history can make enterprise management more beneficial, and inspiration from little by little will greatly help decision-making and avoid many decision-making mistakes. Talking about his hobbies, he has a soft spot for China traditional culture. He smiled and said: Meditation makes people smarter. ?
Three Gifts I Hope to Harvest
Beijing Yoshinoya Fast Food Co., Ltd., headed by Hong Mingji, is a subsidiary of Hongshi Enterprise Group. As early as 1991, Hong Kong Hongshi Group fully introduced Yoshinoya's successful trademark and mature technology, relying on its global management pattern, advanced management concept and stable capital, and began to invest and establish a famous brand management company managed by China people in Hong Kong and the Mainland.
When it comes to the future development goals of the enterprise, Hong Mingji is full of confidence. Enterprises should continue to develop new brands through mergers and acquisitions and independent innovation, and eventually become a multi-brand leading management enterprise, and systematically interpret the profoundness of Chinese food culture with profound cultural heritage. Hexing Group, as a Hong Kong enterprise, is interested and confident to be a bridge for folk communication and contribute to the road of national rejuvenation.
Managing the enterprise to make him a leader in the industry is one of the goals set by Hong Mingji for himself. He said proudly: We won't do every single business unless we are sure of being the first and second. ? Hong Mingji listed that both Yoshinoya and DQ, as well as the family's edible oil and retail industry, have made great achievements in their respective fields. ? You ask me what can make me happy? As an economic entity, you must be happy to make money, so what is happier than making money? I think it will be happier to be able to create some successful brands, and his profitability will continue to flow and his brand influence will continue to develop. What is happier than making money and creating brands? The happiest thing is that my company can build a better core platform in the next few years and provide better development space for more employees. I am most happy to guide and cultivate professional managers in China who are more capable, innovative, entrepreneurial and even patriotic, and it is also the responsibility and obligation of our company to give back to the society in the process of development. ? He said:? I hope to have these three gifts when I am 61 years old. ?
from foundry enterprises? Conscience quality?
In the conversation with Hong Mingji, what was mentioned the most? Conscience? The word "two characters" is not only defined as the core values of enterprise development, but also the key to the international brand management of the Hong family.
? We should try our best to treat our employees, shareholders and partners with conscience and treat our customers with conscience, which is the key to the long-term development of enterprises. ? In Hong Mingji's view, should enterprises always do it? Conscience quality? To measure the success or failure, doing business and making products will eventually return to the essence of being a man. This is the secret of Hexing's coming all the way. It seems simple, and it is really commendable to stick to it all the time.
this conscience is also reflected in the control of food safety by enterprises. For the catering industry, food safety is the lifeblood of catering enterprises, and the problems and incidents that have been frequently exposed in recent years have become the focus of public attention.
Yoshinoya is determined to start from the source, successfully realize the docking of agriculture and food, and gradually develop the control of raw materials to the upstream system. From the determination of planting area, to the detection of soil samples, to the selection of seeds, to the supervision of the whole planting process, a complete set of perfect operation system has been established. At the other end, the central kitchen uses modern logistics equipment in all aspects, such as food storage, dish production and storage, which requires distribution classification and zoning, and low-temperature preservation throughout the whole process, strictly in line with food.
? Forced to innovate? Optimism
Hong Mingji's enterprise follows the conscience quality as a traditional family business, on the other hand, it conforms to the changes of the times, adheres to the core advantages of rice, beef products and chicken products and strives to seek independent innovation. ? Innovation is forced, and non-innovation will be eliminated. ? Hong Mingji is frank and outspoken.
Hong Mingji recalled that when Yoshinoya first entered the mainland, as a comprehensive service provider, he once had a different position from the concept of local fast food. It was a fashion and a trend to spend money in restaurants, which is now called Gao Da Shang. The restaurant has hosted birthday parties, is an ideal place for young men and women to fall in love, and is the first choice restaurant for children to get rewards, and even hosted wedding banquets, full moon wine and so on.
nowadays, with the substantial improvement of people's living standards, the whole market is bound to be finely divided, and fast food will definitely return to the market position of delicious, convenient and reasonable price. Through analysis, Hong Mingji came to such a conclusion that he quickly adjusted his strategic layout to cope with the market changes brought about by consumption upgrading. Yoshinoya increased the proportion of online shopping and take-away services to cater to consumers' demands for convenience. The storefront was upgraded, and the restaurant was more environmentally friendly from equipment to decoration. The restaurant also provided customers with free WIFI and introduced leisure meals such as coffee and refreshments to provide customers with safer products and a more comfortable dining environment experience.
At the same time, this year, Hongmingji focused on the strategy of small stores, reducing the store area from 311 square meters to less than 151 square meters, and upgrading the number of stores to comprehensively enhance the market share of fast food brands. Young consumers, as the key group of enterprises and the weather vane of society, can not be ignored. Enterprises constantly adjust products that meet the tastes of target groups through market research to enrich and meet the different needs of different customers.
Hong Mingji is optimistic about innovation. The future change comes from China's powerful independent innovation power, which has brought about the change of the whole Internet market. The fast food industry is a market with the least competition. The efficiency and effect are the most important goals in the traditional industry reform through science and technology 3.1. Generally speaking, opportunities outweigh challenges. ? Hong Mingji is determined to win internet plus.
Employees can also be bosses
As a labor-intensive enterprise, Hong Mingji attaches great importance to the training of people, especially the guidance and training of the post-81s and 91s. Nowadays, it is impossible for young people to completely apply theoretical management methods. How to combine theory with real environment is what Hong BenQ has been exploring. But there is one thing that he believes. At every staff meeting, he preaches such a concept of employing people: the root of enterprise development lies in the cultivation of talents. Such a concept is by no means a slogan, but an effort to penetrate into the hierarchical structure of talent training.
? We are doing a great thing recently. Hong Mingji revealed excitedly:? We implement the system of partnering and imitating the boss throughout the company. ? Specifically, it is to let more store managers conduct comprehensive and independent management of the stores under their jurisdiction through the entrepreneurial platform provided by enterprises, and enjoy wealth with enterprises. Hong mingji has good intentions. Simulated boss? Incentive policies, such as employee share incentive plan, make restaurant managers not only participants in dining hall operation, but also owners of enterprises. ? I am happy with my heart, and I am young everywhere? It is the motto of Hexing people in the development of human resources.
Practitioner of People-to-People Diplomacy
In the second session of the 12th Beijing CPPCC in 2114, Hong Mingji, who was elected as a member of the Hong Kong-born Beijing CPPCC for two consecutive years, proposed? Folk diplomacy? The proposal won the meeting? Outstanding proposal award? .
For this honor, Hong Mingji's national pride is evident: The rapid rise of the motherland and the strong national strength have given us greater right to speak and participate in the international arena. Major strategies such as the AIIB and the Belt and Road Initiative are intended to share the glory and wealth brought by our rejuvenation with neighboring countries, and to make local opinion leaders in a country understand and listen to your policy strategies and the main reasons behind these policy strategies in more ways. People-to-people diplomacy is to do such a thing. ?
Hong Mingji shared his entrepreneurial experience when he spoke at an international exchange summit, which aroused great interest in the current development of China, which led him to organize non-governmental diplomatic exchange activities for five consecutive years. As a member of the World Young Presidents Association, Hong Mingji organized CEOs from Fortune 511 companies, heirs of family businesses, and young elites with certain influence in local society to come to China for discussion and exchange on national conditions. They studied world structure and economy, China government structure and operation mechanism, 12th and 13th Five-Year Plan prospect, China traditional culture and other subjects at the Central Institute of Socialism. They also attended the National Day banquet to exchange ideas with local entrepreneurs in China, and visited urban construction and historical sites.
Through these activities, Hong Mingji clearly realized the special status of Beijing as the capital, and the responsibility of the capital as a foreign exchange center was irreplaceable. With the status of the capital, he further promoted the docking with various regions and fields, so that the people of the world never knew about China, and after understanding, they further recognized China's grand strategy of peaceful rise and mutual benefit. Among them, Hong Mingji felt that as a China native and a member of the Beijing Municipal Political Consultative Conference, he should.
hong mingji said emotionally. I am very glad to return to my motherland to develop and start a business. I once walked in the parade of the 61th birthday of the motherland. Who am I? my