Business circle analysis determines the choice of location

Business circle is a geographic concept, refers to the store can effectively attract customers to the geographic area, i.e., the store's radius, which consists of the core business circle, the sub-business circle and the edge of the business circle of the three parts. Before selecting a store location, the first analysis of the business district, which not only affects the success of the start, but also for the future marketing strategy ` unfolding and brand image to lay a solid foundation.

The core business district is the closest store, the highest density of customers in the area, which accounts for about 45% -60% of the total number of customers. Generally speaking, the radius of the core shopping area is 4KM, and the range of the core shopping area will be wider as most of the customers drive by themselves.

Secondary business district is located between the core business district and the edge of the business district, the customers are more dispersed, the store radiation is weaker. The probability of occasional consumption is greater, accounting for about 20%-25% of the total number of customers. Generally, the radius of the secondary business district is 5-7KM.

The marginal business district is located in the outermost part of the core business district, and most of the customers are occasional and opportunistic consumption, and the radius of the business district is more than 8KM.

The purpose of business district analysis: First, it can grasp a variety of customer consumption information, in order to provide effective targeted services; Second, according to the size of the business district for promotional activities to choose the media, to determine the mode of publicity; Third, it is possible to determine the competition within the business district of the same store, plan to have the same store within the circle of the store to open a store; Fourth, it is possible to analyze the strengths and weaknesses of the store's location, so as to adjust the mode of operation.

This is the first time that a store has been opened.

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