Current location - Recipe Complete Network - Catering franchise - What if the restaurant business is not good? After three years, do you want to give up?
What if the restaurant business is not good? After three years, do you want to give up?

Nowadays, a wide variety of restaurants can be seen everywhere on the street. They are one of the most competitive industries with different signboards and different characteristics to attract tourists. With competition, of course, there will be winners and losers. Those hotels that stand out from the competition will definitely have their own characteristics. Those hotels that have no advantage in competition will naturally change their business methods. Otherwise, you will close the door and go home.

The business of the hotel is not good, so we should carefully reflect on the problems, find out the reasons for the bad business of the hotel, and work out a rectification plan to solve the problems of the hotel one by one. First of all, since we run a restaurant, the first song should be the taste of the food in the restaurant. If the food tastes bad and we don't even like it ourselves, it is very normal that business is not good. China on the tip of the tongue, the food culture has been passed down by China, which pays attention to color, fragrance and taste. From the color, smell and taste of the dishes, any failure to meet the standard may affect the appetite of customers. Therefore, a restaurant must have a good chef to make the dishes taste different in order to retain customers, which is also a prerequisite for a good hotel business.

Of course, it is far from enough to rely on a good chef for the operation of the hotel. Although there is a saying that "the fragrance of wine is not afraid of the depth of the alley", unless you have special strength to keep the hotel going until it becomes famous, you may close down because of lack of funds before everyone patronizes and recognizes your hotel. Therefore, it is very important to do a good job in the external publicity activities of the hotel.

Peng Kun once had a friend who worked as a manager in a large hotel and made many diners during his tenure. After several years' experience, I accumulated some funds, resigned from my hotel position and went out on my own to open a medium-sized hotel. Before the opening, a group was built on WeChat, and all the diners we had made were brought into the group to promote our own restaurant and promised to give you some preferential activities during the opening, such as giving some dining vouchers or VIP cards as gimmicks to attract friends from the group to eat. This will provide our restaurant with an opportunity to taste the taste of food. Of course, as mentioned earlier, the taste of food is the premise of running a good restaurant. If the food tastes good and the publicity is in place, the hotel will be half successful.

With the development of the Internet, hotel operators need to keep up with the social trend. Meituan has two ways: in-store discount service and take-away service. Meituan discount service is a means of hotel promotion and publicity. Now it is more popular for people to use Meituan to search nearby hotels and buy Meituan coupons in advance to book hotels. Merchants also take advantage of customers' psychology of taking advantage. On the one hand, they use Meituan to promote sales, on the other hand, they increase their publicity opportunities. Takeaway is now another way for restaurants to make profits. In today's society, people are under great work pressure, so they don't have time to cook or are too lazy to cook after a day's work. Ordering takeout has become the first choice for some young people, and it is precisely because of this that many restaurants have joined the major takeaway sales platforms, which has brought a lot of extra income to hotels.

Of course, if the hotel business wants to maintain a good state for a long time, it must be kept in mind that it is based on honesty, not cheating customers, not cutting corners, and clearly marking the price without charging fees. With these as the foundation of the hotel business, the business will not be bad after all.