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Concept and characteristics of packaging design
Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) answers:

1, focusing on practicality

Some packaging designers only know the elements that are integrated into the current fashion trend when designing packaging, but forget the practicality of packaging. The packaging design company said that packaging design should not only pay attention to the integration of fashion elements, but also pay attention to whether the packaging can protect the products inside, and whether it is wet or sunny can not affect the quality of the products. Only practical packaging design is qualified design, which is the basis of packaging design.

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2. Pay attention to fashion trends

First, packaging designers only know how to add fashion elements to packaging design, but they don't pay attention to practicality. But this does not mean that the packaging design can be practical as long as it is practical, and it can completely ignore the beauty. The packaging design company said that in order to make the products sell better among many competing products and attract consumers' attention, it is definitely inseparable from the fashion trend elements. Packaging design should be designed according to consumers' preferences, so as to attract their attention and make consumers decide to buy your products more quickly.

3. Pay attention to marketing power

Good packaging design needs to locate the enterprise in order to design a package that conforms to the corporate image. In packaging design, consumers not only need to know the relevant information of products, but also need packaging to have certain marketing effects. For example, adding popular cartoon characters or trendy language can make consumers more quickly attracted by these fashion elements, thus generating the impulse to buy.

4. Pay attention to transportation requirements

Packaging design is the packaging design, but also need to consider the requirements of transportation, otherwise it will affect the packaging design in the process of transportation and storage, but it will produce more problems.