The publicity of restaurants is an important marketing tool for restaurants. Good publicity activities can bring more new customers to restaurants. So what does the boss need to do if restaurants want to increase publicity? For friends who are interested in this aspect, you can learn about it through the following article. Friends who feel useful can collect or forward it.

1. The dishes are distinctive.

In restaurants, waiters often hear the question, "What are the specialties of your?". Signature dishes are a very important existence for a restaurant. So how to create the restaurant's signature dishes?

For local specialties, one side needs water and soil to feed one side, and the catering culture of each place is also different. Hot pot in Chongqing, crayfish in Hunan, Regan Noodles in Wuhan, roast duck in Beijing, Dandan Noodles in Chengdu ... These dishes are full of local characteristics and regional flavor. Taking them as selling points can also attract a large number of customers.

Chef's specialty, many restaurants have menus marked with "Chef's recommendation" or "Chef's selection" to recommend dishes. This kind of food is often more popular.

2. The decoration is distinctive

People often eat an atmosphere instead of rice. Decoration is also a place to attract customers. First of all, we must determine whether the style is nostalgic, rural or modern. The decoration style should correspond to the dishes. If it doesn't match, the restaurant will look neither fish nor fowl. Nowadays, many theme restaurants are widely praised because of their unique decoration. For example, Shanghai Old Station Restaurant has created two themes: old Shanghai nostalgia and celebrity special train through old-fashioned home layout and train modification. Unique decoration style can attract customers to make friends independently and attract more customers.

3. Discount, discount and group purchase are common marketing schemes. Although they can't promote restaurants in the long term, they can also bring temporary traffic to restaurants. For example, festivals such as Mid-Autumn Festival and Valentine's Day are the most concentrated days for customers to eat out, and good activities can bring you unexpected traffic.

4. Make the best service

If restaurants want to increase publicity, they must make the best service, which is a particularly important factor for restaurants to operate for a long time. Only when restaurants make the best service, when they increase publicity, can new customers realize the intentions of catering enterprises.

well-done marketing can really improve the profits of stores to a great extent, which is why many shop owners like to do marketing. But shop owners should also understand that marketing costs money, and it costs a lot of money. If marketing can't achieve the desired effect, it is meaningless.

Therefore, the marketing method is very important.

Pancakes are spread out in luxury cars for take-out and sun-dried in Weibo-the annual income is 4 million

In Building 11 of SOHO West Zone in Jianwai, Beijing, there is a white-collar worker who mainly sells traditional snacks such as pancakes and tofu brain. Outside this shop with only 21 square meters, people who buy pancakes often queue up, just like Spring Festival travel rush.

Many guests who come here are told about this pancake shop from friends, Weibo and the media, so they often come here with a curious mind to taste what it tastes like. Let's analyze the secret behind Weibo's success from the perspective of marketing.

1. Actively interact and dig up interesting things

The founder He Chang pays special attention to social network marketing, especially in Weibo. After five years' accumulation, at present, there are more than 141,111 fans of @ Huang Taiji's traditional food in Weibo, and the official micro account will frequently interact with consumers. These comments are all from He Chang's own hands, and interesting contents are published as blog posts, so as to establish feelings with consumers.

2. Spreading the brand with the help of hot events

leads to topics such as driving a luxury car to take delivery, beautiful proprietress, etc. With the help of this topic, which is easy to form onlookers, it forms spontaneous communication and allows the brand to spread on the Internet.

3. Frequent interaction with consumers on holidays

On Children's Day, the clerk dresses up as Spider-Man and superman to deliver food. The advertisement of pig's trotters that "Dragon Boat Festival is not happy", etc., has become a novel "material" shared by Weibo players, making eating pancake fruit and eating pig's trotters a fashion.