Work content of real estate channel expansion

Work content of real estate channel expansion. In our daily life, everyone distributes leaflets in bustling streets, bustling shopping malls and airports. This is a sales method of real estate channel expansion. Let me share with you the work content of real estate channel expansion. Job description of real estate channel development 1

Job responsibilities of real estate development specialist:

1. Responsible for channel development.

2. Implement the channel work plan and feed back the implementation results in time.

3. Collect customer information, establish customer ledger and update it in time.

4. Maintain customer relationship, maintain communication and interaction with customers, and provide services such as real estate analysis for customers.

5. Complete the customer guide and transaction targets.

6. Complete other tasks assigned by superiors.

Extended information:

Real estate outreach skills:

1. Dispatching orders in the business circle

Dispatching orders in the business circle is one of the most common outreach skills of real estate companies. Usually, companies will send staff to dispatch orders around real estate projects or in prosperous areas during the customer storage period or the strong sales period. Before dispatching orders, the extension staff will be trained, usually on holidays or weekends. Because of the large flow of people in prosperous areas, the information of real estate projects can be widely transmitted.

2. Traffic interception

Traffic interception usually refers to the fact that real estate companies send staff to send orders along the main roads and intersections around the project, or the only way for target customers and major consumer places, or use outdoor advertising to promote real estate.

3. Exhibition blasting

Exhibition blasting usually means that real estate companies send elite sales staff to communicate with visiting customers at large-scale exhibition sites, such as housing exhibitions, and complete customer information registration. The company tries its best to win favorable exhibitions, design outstanding images and attract more users. Real estate companies also cooperate with related businesses with the same target customers, such as auto shows, so as to achieve the purpose of sharing resources.

4. Newspaper in the oil station

The real estate agent cooperates with the staff of the gas station with high attendance rate, gives them simple training, and publicizes the project information by sending hairpin newspapers, small gifts and so on. This method can quickly and effectively convey the project information to high-end customers. Work content of expanding customers in real estate channels 2

What are the channels for expanding customers in real estate

1. Short videos

Marketing is where there are many people. Short videos are particularly popular at the moment, so property consultants may wish to use this channel to introduce their products through short videos.

Of course, all short video platforms can be released. It should be remembered that after all accounts are created and videos are edited, we must pay attention to people's setting and guide attention, and finally import them into the private domain.

2. Live broadcast

The short video caught fire, which also led to the live broadcast. After playing the short video for a while, a certain number of fans have accumulated, and the live broadcast can be opened. With the help of live broadcast, you can better interact with fans and introduce the real estate you bought.

Of course, you don't have to wait for a large number of fans to accumulate before putting into live broadcast. Short video and live broadcast can be started at the same time. If necessary, you might as well put in some advertisements to increase your live exposure.

3. Self-media

It has been popular for a long time, and now it has turned into a channel for refined operation. Therefore, if you are good at writing, you can also play with the self-media platform.

Of course, there are many self-media platforms, and we should pay attention to the evaluation when choosing them. After all, many platforms are not allowed to leave contact information. For the platform that can be played, you can locate your own personnel and try soft marketing.

4. Open a paid network broker

Open some real estate or building websites, and then become a real estate broker, and these websites all have a broker payment port.

the effect of these payment ports is not bad. You can get real intended customers by carefully placing your own houses (house title, description, photos, videos, vr).

5. Forums

Forums are the product of the PC era. Up to now, those that have declined have closed their stations, and their popularity and atmosphere are still relatively strong. You can look for opportunities on these platforms.

of course, no one will like it if you advertise as soon as you start. It's like watching a video to watch an advertisement. You can first integrate into the atmosphere of the forum, and gradually gain the trust of some people through the establishment of people. Work content of real estate channel expansion 3

Ways of real estate multi-channel expansion:

First, large customer resources such as large institutions and large groups; Mainly large clients such as large institutions, enterprises, institutions and social organizations near the project.

second, customer resources such as communities, office buildings, entertainment service places, supermarkets and department stores;

third, the developer's own member club customer resources and other relationship resources;

iv. the customer resources of the agent or the floor network linked by the secondary and tertiary markets and the accumulated customer resources;

V. Customer resources of cooperative property companies;

VI. Customer resources accumulated by outreach activities such as exhibitions and exhibitions;

VII. Customer resources of professional SMS companies and direct mail companies;

VIP customers of banks, securities, fund institutions and mobile companies, members of clubs such as golf clubs, motorists' clubs and yacht clubs; Members of various associations, such as Taiwan Business Association, Securities Association and Logistics Association.

IX. Customer resources recommended by employees and old customers of real estate companies.

There are four main ways to establish a relationship:

(1) The customer resources that the relevant customer personnel of the developer or agent actively seek.

as mentioned in the first (1), second (2) and sixth (6) channels, customers need relevant personnel to go out of the sales center to find and accumulate target customers. At this point, Shunchi Group's marketing has been particularly successful. They have a "customer resources department" to achieve "ground penetration" to cooperate with the "high-altitude bombing" of the planning department and establish customer relationship channels.

(2) Use the channel by the relationship between Party A and Party B formed by the employment with the developer. If agents, third-level intermediaries, SMS companies, direct mail companies, property companies and other companies cooperate with developers, customer resources can naturally be used.

(3) Customer resources formed by win-win cooperation with developers, agents or real estate, exchange of customer resources, etc.

as mentioned in category (9) above, these channels need to negotiate and cooperate with them to obtain resources. For example, when the Shunchi Central Special Zone project in Henan was promoted, it successfully exchanged customer resources with Zhengzhou "Audi Cheyouhui" and obtained more than 4,111 high-quality customer resources.

(4) the members accumulated by the developers themselves or the customer resources recommended by all-staff marketing and old customer marketing.

after the initial emotional foundation is established, the next step is to attract visitors and promote relations. The main means are:

1. Inviting to participate in the activities organized by the project

2. Interview

Interview is also a good way to maintain customer relations. Interview reflects the importance of customer opinions and can enhance customers' sense of belonging and ownership. In particular, it is a good form for developers to talk with owners on a regular basis, and developers to hire owners' consultants on a full-time basis. Xi 'an Ziwei Garden has gained a high brand reputation by hiring owners as part-time project supervisors.

3. Consumption

For the sales site, popularity is the most important thing, especially for some projects with partial lots and insufficient popularity. Consumption can be described as an important means to effectively promote popularity.

Many high-end projects, such as Shenzhen China Travel Service International Mansion and Shenzhen CITIC Hongshuwan, have introduced brand catering institutions such as Laoshu Coffee in the sales center to provide customers with coffee, cold drinks and snacks, and at the same time, they have also issued coupons to sincere customers to attract customers and their relatives and friends to the sales site by giving them coupons of 1,111 yuan.

4. Special recommendation

Special recommendation mainly refers to various types of product promotion meetings. Shenzhen Xinghe Dandi Project combines product promotion meetings with small-scale dinner parties and has achieved good results.

5. Pay a return visit

Paying a return visit to visiting customers on a regular basis is also a prescribed action to maintain customer relations.

6. Gifts

Gifts for customers include small gifts on holidays, souvenirs for signing up for occupation, prizes for lucky draw, points for old customers to bring new customers, and property management fees.