how to promote applets.

1. Nearby applets (free). In the background of applets, open "Nearby Applets" and set the store's geographical location. Applets are automatically displayed to WeChat users within 5km around. All eligible applets can get free exposure in "Nearby Applets", and one applet can add 11 geographical locations.

2. Advertisements of small programs nearby (charge required). The nearby applet is the key traffic portal for WeChat opening, and it also opens the advertising channel. The advertising space is in the third line of the nearby applet. Click it to open the corresponding applet, and the jump of other pages is not supported for the time being.

3. Share on WeChat group, realize the split of fans (free of charge), notify the original fan group synchronously, let the fans spread independently, and guide the fans to share, then receive small gifts with screenshots, and gradually lead the traffic to small programs to promote sales.

4. QR code poster (free+paid, suitable for online and offline scenes. You can generate the QR code of the applet through the background and implant it into online and offline posters or outdoor advertisements. For example: friends circle, WeChat group, stores, elevators, airports, event sites and so on.

5. Push (free, but at a cost. For some small programs, push-to-push may be the promotion method closest to the user scene. Offline, small programs are promoted by means of small program codes and promotional materials. Such as: catering, flowers, beauty, fitness and other offline stores, the effect is obvious and the transformation is fast.

6. WeChat official account related applets (free).

1 WeChat official account data details page is bound with related applets. When users pay attention to your WeChat official account, they can see the related applets in a conspicuous position. Click to jump directly to the applets.

2 WeChat official account's article is inserted into the business card of the applet, so that if the user is interested in the product/service in combination with the content, he can directly click into the applet, thus realizing the transformation from content to purchase. However, this is a long-term operation process, and the early effect depends on the amount of fans retained in WeChat official account itself.

3 WeChat official account custom menu bar is associated with applets, and users can directly click to access applets.

4 Through the component "Pay attention to WeChat official account" of the store, you can put the QR code information of WeChat official account on the homepage of the applet mall to guide the applet users to pay attention to WeChat official account.

7. Advertisers of WeChat applet (paid) are opened in the background, and the display scene is customized by applet traffic, and the display page and location are flexibly set according to the characteristics of their applets. Common exhibition scenes are: article page-article end, detail page-page bottom, information flow-information flow top or between information flows.

8. official brand promotion (free of charge), the official brand area, which helps merchants reach users through open access to business information and better provide services and content for users. After opening the official brand area, businesses will gain rich display capabilities. Users can go directly to the merchants by searching for brand names, and at the same time, the services and items of the merchants also have the opportunity to appear in relevant search results.

9. Template message push (free). Template message is the push generated by applet to each user within WeChat. Content classes can use it to prompt updates, e-commerce classes can use it to prompt promotions or unpaid payments, and tool classes can use it to prompt the completion of daily goals. Every push makes users gradually form a dependence on applets.

11, small program store (paid), putting small programs into small program stores by paying or other means can also play a certain publicity effect. The mainstream applet stores include Knowler, WeChat applet, Big Dream applet store, applet nest and so on.

11, marketing fission tools such as grouping, bargaining, etc. (free of charge), merchants develop their own WeChat applet mall with low cost and low threshold through the store system, and use the fission tools such as grouping, bargaining and distribution provided by the store to quickly add new powder, easily acquire new customers and increase sales.

12, the promotion of new media soft text (paid), with the help of KOL's fan appeal, can be regarded as a mainstream promotion method in the new media era. Put small programs on WeChat and other new media platforms through high-quality soft advertisements or hard advertisements. At present, many million+self-media have a clear submission price.

13. Apps are shared to WeChat (free). Some merchants have their own App Mall, which connects applets and apps through technical means. When the content of the app is shared to WeChat, it will automatically turn into an applet card, and users will click to jump directly to the applet page.

14, WeChat payment (free),

1 After the payment is completed, you can set a reminder to pay attention to your WeChat official account on the page of successful payment.

2 in the "payment voucher" page, you can recommend your applet again to remind users to make a second purchase.

3. Consumption sharing gains "Li Jian Jin" for rapid fission and innovation, attracting users to enter small programs to complete transformation.

4 use wechat search portal skillfully, and grab the ranking with the name of the applet (free). The name of the applet is unique, and the ranking of the applet is related to the name, description, online time, user visits and the overall quality of the applet. According to the user's search habits and product characteristics, register as many applet names as possible to make the applet rank higher and more likely to be searched by users. It is to do more small programs (each enterprise entity can apply for 51 small programs) to form a hegemony screen, and use all the keywords that can be thought of at present, but we need to pay attention to the naming norms of small programs. In addition, what we need to do is to optimize the keywords of applet description.

16. Jump between applets (free). You can make a applet for each product line, bind it to the same WeChat official account subject, and then jump to each other.

17. Gift card play (free). The first program to play with gift cards was Starbucks Star Talk. Users buy gift cards and share them with their friends. After friends arrive at Starbucks, they can use the gift cards directly. For details, please refer to the "Starbucks with Stars" and "McDonald's" applets.