Based on the analysis of the CCTV 315 Evening Party exposure industry and the length of exposure from 2012 to 2021, the data show that the Internet-related industries were exposed to the frequency and length of the longest, followed by medical and health care, food and catering, and automobile and auto parts industries, respectively. The most concerned industries in the past evenings are basically in line with the annual complaints of the Consumer Council.
a. E-commerce live
In recent years, with the rise of live with goods, a large user base, low barriers to entry, the "net red economy" swept under the rapid expansion of the e-commerce live industry, chaos abounds. Carrying goods overturned, false propaganda, false hype, quality problems and other negative topics, calling for strengthening regulation of public opinion is increasingly strong.
b. Food Catering
Observing from the public opinion hotspots, according to the monitoring of Miaojian Public Opinion Big Data Platform, nearly 90 negative public opinions of food catering enterprises that hit the major hot search lists in 2021, with more than 3 million pieces of cumulative information on the whole network.
The hot negative public opinion events so far in 2021 highlight the following issues: foreign substances in the store or food, unqualified hygiene, unqualified ingredients, substandard products, false propaganda, and marketing cartwheels.
c. Automobile Auto Parts
Automobile-related consumer rights protection incidents have been a regular feature of the 315 Evening Party's exposure of the industry.In 2021, the number of complaints about automobiles and parts ranked third in the Consumers' Association's commodity complaint data, after food and clothing; among them, automobile after-sales service complaints increased by 17.5% year-on-year; and complaints about the quality of automobile parts increased by nearly 60%.
According to the Miaojian Information Public Opinion Big Data Platform, there were nearly 14 million pieces of public opinion information related to auto production and sales in 2021, basically the same as last year.
From the cases of public opinion events, it can be seen that the protection of the rights of new energy automobile enterprises or products is the focus of public opinion in 2021. Female car owners + roof + car show has become the three key factors of the protection of the rights of car owners in 2021 to attract public opinion attention.
In the past decade, CCTV 315 Evening Party has exposed industry statistics and data provided by the Eye of Heaven Data Research Institute. It is expected that the high-risk industries and fields that may be exposed by the CCTV 315 Evening Party in 2022 are: e-commerce live broadcasting, food and catering, health, auto parts, housing intermediaries, consumption of vulnerable groups, information security, clothing and real estate.