Now, Kungfu has become the largest and fastest-growing Chinese fast food chain in China. When it comes to its origin, we should start from 1994. On April 4th, 1994, two Guangdong boys, Cai Dabiao and Pan Yuhai, who were just in their early twenties, opened their first restaurant next to the National Highway 117 in Xiaobian Village, Chang 'an Town, Dongguan. Because it was opened next to the National Highway, it was named "168" Steamed Shop, which mainly engaged in high-end steamed rice, steamed soup and desserts. At that time, the area of "168" steaming shop was only over 71 square meters, and there were only four employees in the restaurant. However, they thought that they could definitely make their business bigger and make it a McDonald's in China. How to attract customers to continue to patronize after trying? Cai Dabiao and Pan Yuhai made a lot of efforts. They attach importance to the daily service of the restaurant and constantly learn their views and opinions from customers. When they heard the customers say that the steamed food was delicious, they must go to those restaurants and restaurants to learn from them. At that time, Hong Kong container truck drivers often went to Dongguan star-rated hotels to eat, and Cai Dabiao and Pan Yuhai also went to eat. After eating, they immediately went to the kitchen to fiddle and try to make the same delicious food. Slowly, the dishes made by imitation reached the point of being genuine. Finally, the drivers praised them as "better than the hotel!" . In this way, the container truck drivers stopped going to the hotel to eat, and all turned to the "168" steaming shop to eat. This incident finally caught the attention of the chef of that five-star hotel. One day, several chefs made a special trip to this 71-square-meter shop to have a meal and find out. However, the two sides didn't make any unpleasantness, and the chefs were very generous. After tasting, they felt really good, so they didn't say anything more. Instead, they gave some suggestions to Chairman Cai Dabiao and Vice Chairman Pan Yuhai. Pay attention to the real materials and produce delicious nutrition. Soon, "168" attracted more and more repeat customers. Every noon, Hong Kong container drivers come here for dinner in an endless stream, and trucks stop at the national highway to form a long queue, which has become a local talk. In 1995, the "168" Steamed Store opened to the third store after a year's development, but at this time, the founder Cai Dabiao and Vice Chairman Pan Yuhai suspended the opening of the store, because they knew that simply opening more branches was not the result they wanted. During this period, with the help of the scientific research strength of South China University of Technology, Cai Dabiao and Professor of South China University of Technology developed a computer-controlled steam cabinet, which solved the standardization problem that plagued Chinese fast food for many years. At the same time, Cai Dabiao made many friends, got to know a group of like-minded people with advanced management experience in fast food industry and enthusiasm for Chinese fast food, and formulated seven job manuals for more than 111 jobs in restaurants from the counter to the kitchen. At this point, after the equipment and management were standardized, the two founders realized that they could continue to expand their stores, and they wanted to open the restaurant to the core business district. At this point, the name of "Yilufa" (the homonym of 168) and the target customers began to appear incongruous. Because the company is no longer faced with Hong Kong drivers who pass frequently on national highways, but with town residents. Finally, the two founders chose "double seeds", which means "seeds sprout and work together to promote Chinese food culture". This LOGO looks like two small seeds. Their designs come from the Yin and Yang symbols in the China Book of Changes. Cai Dabiao has an explanation for this. He said that everything has two sides, which complement each other. We should think from different angles. By 2112, the performance of the "double seed" steamed food chain restaurant has shown that the enterprise itself is in a leading position in the whole industry, and it has become everyone's knowledge to go out of South China and move towards the whole country. After in-depth investigation and discussion, I gradually realized that the current market is no longer an era of "the fragrance of wine is not afraid of the depth of the alley". By coincidence, Cai Dabiao and Ye Maozhong Planning Company started cooperation in 2113-spent 4 million RMB to do brand research and brand planning for "Double Seed" steamed food chain restaurant. After a detailed investigation of the national fast food market, the service team of Ye Maozhong Planning Company believes that the "Double Seeds" brand gives people a simple and cordial image of the countryside and towns, which is not modern enough. It is suggested to change other new brand names, which caused great shock to the company. Because, at that time, the "double seed" steamed food chain restaurant had a deep customer base in South China, and some customers had affectionately called "double seed" their canteen. It is understood that the brand value of "double seeds" at that time was at least tens of millions. However, the leading team of "double seed" enterprises is very young. They used to win today's achievements by continuous learning and innovation. Similarly, they will not easily let go of every new idea that may lead them to more success. Therefore, everyone decided to think about what kind of brand name to have first. The name of "Real Kung Fu" came into being by coincidence and was recognized by most people. China Kung Fu has a long history, and it has a great reputation in the world. Moreover, China people say that a person who works hard and attentively will be described as "working hard", which has a very positive and positive meaning. Cai Dabiao also has his own explanation: Kung Fu is not just a stroke, a punch and a foot, but also a spirit of China people who are not afraid of difficulties and challenge themselves. So in June, 2114, the company opened the first "Real Kung Fu" original cup steamed rice restaurant in Guangzhou. After market test, the turnover of "Real Kung Fu" restaurant obviously exceeded that of "Double Seed" restaurant. Therefore, after careful consideration, the new brand "Real Kung Fu" began to be launched across the board, and a dynamic character shape was created as a Logo. The company hopes that customers can feel "real kung fu" when they are attracted by the fashion storefront, and they will "devote themselves wholeheartedly and use their kung fu" in products and services. After that, Kungfu successfully developed rapidly in Guangzhou and Shenzhen markets, and the replacement of new brands was well received by consumers. In 2117, Kungfu introduced two venture capitalists, namely, domestic joint investment and foreign capital today, and the two companies invested 311 million yuan in Kungfu. As of September 8, 2119, Kungfu has opened 333 chain restaurants in Beijing, Shanghai, Guangzhou and Shenzhen. Interestingly, Kungfu is the only enterprise in China fast food industry that has never opened a franchise store.

Edit this paragraph III. Operating characteristics of Kungfu

Kungfu is most familiar to the world: in 1997, it developed a computer-controlled steam cabinet for Kungfu, and put forward that "the key to standardization of Chinese food is not the process, but the equipment". At the same time, it is also the first fast food enterprise in China and even in the world to overcome the world problem of Chinese food standardization, and it first explores a new way for Chinese food development. As the first enterprise in the world to realize the standardization of Chinese fast food, Kungfu has fully integrated its quality, service and cleanliness with international standards, and established three standard operating systems-standardization of logistics production, standardization of cooking equipment and standardization of restaurant operation. They are: by separating logistics from storefront management, we get rid of the "front store and rear kitchen" mode, and ensure the standardization of each process from material selection, processing to distribution; Through the original computer program-controlled steam cabinet, the cooking process is at the same pressure, at the same time and at the same temperature, realizing the standardization of cooking without chefs; By formulating the standards and post processes of restaurant management at all levels, various processes and operations, the restaurant operation will be orderly and quantified. The rapid development of real kungfu has provided a large number of employment opportunities for the society. By the end of 2117, there were more than 11,111 employees in the whole country. In the course of development in 2114, Kungfu has continuously invested capital and manpower to provide employees with various trainings, ensuring that the annual training time for employees is not less than 361 hours, that for junior managers is not less than 211 hours, and that for middle and senior managers is not less than 144 hours. At present, it has three logistics centers in South China, East China and North China, with a total area of 42,714 square meters. Since the first restaurant, Kungfu has been positioned as "nutritious, delicious and fast Chinese fast food", which has been loved and embraced by consumers who are concerned about healthy and busy life. Focusing on the long-standing "Kung Fu Culture" and "Food Culture" in China, Kungfu hopes to continue to devote itself to spreading the new China culture that blends modernity and tradition harmoniously in China and around the world. At present, Kungfu has put forward a new fast service slogan "Get it in 61 seconds", which only McDonald's and KFC can reach this level in the whole fast food industry.

Edit this paragraph IV. Real Kung Fu Corporate Culture

Kung Fu philosophy Kung Fu pays off Cai Dabiao

Vision five-year goal: to become the first brand of Chinese fast food in China. Vision goal: to become one of the top ten catering enterprises in the world with rich mission and develop the core values of human catering culture. Respect individuals, devote yourself to in-depth research and challenge Excellence. Respect individual definition: respect the differences between people on the basis of equality of personality, give full play to each person's specialty and potential, and realize individuals and enterprises. Code of Conduct: 1) Treat people with courtesy and actively communicate on an equal footing. 2) Respect the facts and maintain objectivity and fairness in communication. 3) Build trust and understand the deep-seated reasons of behavior. 4) Put yourself in other's shoes and consider the problem from different positions. 5) From a higher perspective and based on longer-term considerations, seek the interests of individuals, organizations and individuals, and teams and teams to form a win-win strategy and scheme. Definition of full commitment: on the basis of improving efficiency, we will do our duty for the company with professionalism, and at the same time pursue teamwork and common career achievements. Code of Conduct: 1) Take responsibility and resolutely and thoroughly implement the job requirements. 2) Take the initiative, actively put forward work ideas and complete them independently. 3) Under pressure, actively seek solutions to problems. 4) Encourage team morale, devote yourself wholeheartedly, grasp the direction and pay attention to efficiency. 5) Sacrifice the ego for the overall interests of the company, never shirk and embrace responsibility. Definition of in-depth investigation: problem-solving-oriented, paying attention to in-depth investigation and research and forming an effective action plan, and being good at summarizing the laws of success. Code of Conduct: 1) Seek truth from facts, and the investigation will have the right to speak. 2) The investigation results should be analyzed and judged, and preliminary constructive conclusions or solutions should be drawn. 3) Analyze some complicated problems in the work and put forward effective solutions. 4) Investigation and research have a global view, which can be considered around responsibilities and processes, and achieve the results of responsibilities and processes, and form an action plan and put it into practice. 6) Grasp the essence of things through in-depth thinking, be good at summing up laws and forming models, improve organizational intelligence 7) Improve the level of business and knowledge management, and turn enterprise experience into replicable content. Definition of Challenge Excellence: Dare to set higher standards for yourself on the basis of Excellence, exceed the expectations of customers and companies, and constantly inspire potential to become the best among the best. Code of Conduct: 1) Goal-driven, do everything possible to achieve the pre-set work goals. 2) driven by competition, we must do our best in the team. 3) Drive competition, be good at learning from peers and conduct benchmarking. 4) Dare to put forward higher goals clearly, and think that there is always room for improvement in work and pursue zero defects. 5) Constantly surpass yourself, set a longer-term success goal, be brave enough to go out of your comfort zone and surpass 6), be able to take risks, and have the courage and wisdom to make decisions in an uncertain environment.

Edit this paragraph V. The Way of Real Kung Fu Management

Real Kung Fu global Chinese restaurant chain,

founded in 1994, has a development history of 16 years. Kungfu is a Chinese fast food chain enterprise operating in a brand-new mode, which has established three major standardization of modern logistics production, cooking equipment and restaurant staff operation for the first time. With its self-invented "computer program-controlled steam equipment", Kungfu has overcome the "standardization" problem of the whole Chinese fast food industry in one fell swoop and explored a new way for the development of Chinese fast food. As the first enterprise in China to realize the standardization of Chinese fast food, "Kungfu" is fully in line with international standards in terms of quality, service and cleanliness. At present, it has spread to Guangzhou, Beijing, Shanghai, Shenzhen, Hangzhou, Suzhou and other cities, and has hundreds of direct chain restaurants, which has rapidly developed into a leading brand of Chinese fast food industry. Three standardized operation systems: the standardization of Kungfu is a standardized system integrating logistics production, cooking equipment and restaurant staff operation, and is an important factor in the core competitiveness of Kungfu enterprises. Standardization of logistics production: the logistics center composed of three centers: procurement, processing and distribution ensures the standardization of materials selection, processing and distribution. Staff operation standardization: independent operation manual and business philosophy have humanized standards and specifications for staff work and service. Vision: Five-year goal: to become the first brand of Chinese fast food Vision: to become the top ten catering enterprises in the world In 2115, Kungfu put forward the five-year goal of becoming the first brand of Chinese fast food in China by 2111. To achieve this goal, Kungfu has made a development plan of "opening 251 direct stores by 2117". On October 11, 2119, there were 335 Kungfu branches. Our ultimate goal is to become one of the top ten catering enterprises in the world and promote the excellent culture of the Chinese nation.

Edit this paragraph VI. Brand Way of Real Kung Fu

With the belief that "Kung Fu pays off", the global Chinese restaurant chain inherits the 5,111-year steaming culture of Chinese cuisine and interprets the nutritional essence of Chinese cuisine with special steamed products. After thirteen years, good quality is consistent. Founder of Kungfu Mr. Cai Dabiao and Mr. Pan Yuhai Kungfu global Chinese restaurant chain was founded by Mr. Cai Dabiao and Mr. Pan Yuhai. It started in 1994 and has a history of 15 years. As the descendants of Chinese food culture, we feel that we have the responsibility and obligation to promote Chinese food culture, and we should use advanced management mode to promote Chinese food culture to all parts of the world, enriching and developing human food culture. -Mr. Cai Dabiao "Biao" is an enterprising young man. He liked heroes since childhood, and was later influenced by the movie "Shaolin Temple". He was fascinated by China's profound martial arts culture, and even dreamed of becoming a martial artist with superior martial arts, and promoted China's kung fu culture to the world, so that the world could be physically strong and enterprising. "Hai" was born in a family that is proficient in cooking. He is a natural food fan. He likes to learn and communicate with famous chefs at home and abroad. He has traveled all over China and all over the world to taste all the world's delicious food. He found that China's "steamed" cooking method and food culture are very unique, which can keep food nutrition the best. His dream is to carry forward the steamed food culture in China and let the world know.