first of all, you have to be familiar with the advantages and disadvantages of the drinks you are promoting and those that have not yet been promoted, such as the alcohol concentration, ingredients and other company profiles (a little praise will do). It is best to know something about some famous drinks.

In addition, you should have confidence in the drinks you sell

Personal opinions on how to sell drinks

1. First of all, as a salesman, you must understand the characteristics of wine, such as knowing which wines can go with which dishes.

2. When selling drinks, you have to sell them according to the dishes ordered by customers, not blindly. This is more professional and customers will trust you.

3. When promoting sales, pay attention to the selective promotion, such as: What wine do you need to drink, and whether you need to drink white wine or red wine? I'm sure the latter one has a better chance of success.

4. Again, it is very important to know about wine, otherwise you will not be a good salesman.

I think that a salesperson should mainly have his own cultivation as the foundation, and then process it with proper appearance and expression, so as to successfully complete the sales promotion. When selling a product, you must first have enough knowledge of this product and be quite professional; Then compare other products in the same industry, distinguish the shortcomings and advantages, so as to cover up the defects and show the advantages as much as possible when selling. For example, if you sell a foreign Bordeaux red wine, it will be ridiculous if you don't know the main producing areas of Bordeaux grapes, where the best Bordeaux is produced, and what the characteristics of Bordeaux wine are. Then you have to look at the target. Some people may be more demanding, which you can judge from their actions and clothes. If it is beyond the taste of the people who are selling the products, then how to sell them will hit a wall, not to mention that some people are just rich and they can't understand things that are too professional. Therefore, when you choose the sales target, you should not blindly tell everyone. Of course, if beer is a commodity consumed by civilians, you can promote it to anyone who likes beer with a sunny attitude, and there will be no great obstacles. But remember, you must pay attention to the comparison with similar products. If you accidentally let the guests point out the scar, you should know how to make it smooth. Therefore, you have to do a lot of preparatory work in advance. However, if you set your mind to it, you won't find it difficult, as long as you are willing to do it.

Let's talk about hitting on the guests again. If you don't know how to talk, or directly tell the guests if you want to try some wine, you will definitely fail. In my experience, you can relax a little, find some general topics and talk like friends to achieve your goals.