The core products of Super IP are personalized brands, minority communities, content explosion and other forms.

1. Personalize the brand

Some marketers find that brands are personalized? (brand personification) is very useful, which transforms consumers' understanding of various characteristics of products or services into human characteristics through personalization. Therefore, it is an important job for marketers to identify the relationship between existing brands and personalities and link new products with human personality characteristics.

2. Minority community

A community is simply considered as a group, but it needs to have its own forms of expression. For example, we can see that the community should have a social relationship chain, which not only pulls a group but brings everyone together based on a point, needs and hobbies, but also has a stable group structure and a more consistent group consciousness. Members have a consistent code of conduct, continuous interaction, division of labor and cooperation among members, and the ability to act in concert. We think such a group is a community. ?

3. Content explosion

The content of Super IP can be actively fermented, with its own topic, self-growth and endless growth, which is the content carried by explosive pictures, articles and short videos. The content contained in the carrier has endless content power. These contents have the function of social currency, which enables fans and readers to share actively and continuously, and can be derived and recreated, thus constantly creating topics. The content of super IP lasts for a long time, reaching people's hearts, but it is not popular people's hearts, but the people's hearts of subcultures.

the core product of super IP can be a niche product

the core of super IP is a content product, which can be realized as a new product design, a new charming personality, a new resource allocation relationship and even a subversive business model. The core products of super IP have many forms, and the niche is not terrible. What is terrible is that it is very niche, but consumers are not sticky and consumers do not pay attention.

super IP is to implant a brand image with individuality and vitality in consumers' minds, thus creating a sense of role and creating a buzz with consumers. Let the brand keep fresh and lasting vitality, and finally realize the real creative marketing through continuous implantation.