In recent years, the catering industry has developed rapidly, and the growth rate is much higher than other industries. Where there is a market, there is competition, so the bigger the market, the higher the competition. How to occupy a place in this industry requires enterprises to subdivide the existing market, find market opportunities and win opportunities. Taking Lihua fast food as an example, this paper analyzes the business model of Lihua Company and finds out its advantages and disadvantages. As well as conclusions and suggestions for improvement.