The display of the counter back and the nearby Nakajima shelf is related to the sales of the whole store, so the rational use of the counter back and the nearby Nakajima shelf display is the key to the continuous increase of store turnover. Let's talk about Jinan Industry God, if you use the back cabinet of the cashier and the surrounding shelves for effective display, thus improving sales profits.

in addition to the regular research display, the back cabinet of the cashier can also display the new products of this month or the products redeemed by points, and for the storefront with members, it can display the gifts of members. The cashier is semi-enclosed for the back cabinet of alcohol and tobacco, so it is very important to make rational use of light boxes and advertising signs, and to use visual impact of commodity cards and advertising colors. The back of the checkout counter and the counter top are the gold selling points of convenience stores, so the display here is very important.

The Nakajima shelf near the checkout counter is a very important promotion area. The goods sold in this position are generally goods with high gross profit margin, such as alcohol, chocolate, electronic products, bagged dried fruits, etc. These goods have high prices and high profits. When customers queue up for checkout, it is easy to form promotional sales, which will increase sales with discounted billboards and promotional price tags. In addition to the reasonable placement of goods, the beautification of the cashier is also very important. It is only a basic requirement to ensure that the cashier is clean and tidy. The area around the cashier is an important location. If you add some hand-painted POP, willow leaves, explosion cards, balloons, PVC pipes, piles and floats, you can create a better joint sales atmosphere and play a icing on the cake. Quantitative practice shows that in order to achieve the psychological, economic and social effects of exhibition, we like to make a complete plan including content and form, structure and layout, materials and technology before the exhibition begins.