How to improve the efficiency of hotel management, its answer is actually revenue management, we don't talk about those long-winded theories, today we are here to discuss three small ways to improve hotel revenue without increasing hotel costs:

First, in most hotels in China, their room rates end with "6" or "8", such as 258 and 288. I don't know who stipulated it or when it was established, but from the consumer's point of view, there is no difference between 258 and 259, so I suggest that the hotel room rate end with "9", just like my Foshan. 170 rooms plus an average of 50 hourly rooms per day, more than 60,000 rooms are sold every year. In 2065,438+06, the house price changed from "6" to "9", and the profit from selling nearly 200,000 houses a year came out. If there is a restaurant in the hotel, the price of each dish will be adjusted to the mantissa, and the income will be very considerable throughout the year.

Second, every hotel has several particularly prosperous seasons every year. In those seasons, the demand for rooms far exceeded the supply (more than 1.2 times, which can be found in the reservation). Try not to take a tour group these days, push the team to the next Lao Wang's house, let Lao Wang's house fill up early, squeeze his separated family (it is difficult for individual travelers to change their consumption habits at ordinary times, which is called this in economics), even turn off online reservations, and do not accept advance reservations. When you open a room two days before the peak season, you will find that at this time, guests care about whether there is a room, not the price. This kind of guest is called impulsive consumer, which is of higher quality than those who plan and compare prices early, and seldom cares about the price, so our hotel can adjust the price by maximizing the income.

Thirdly, on the ota, every same room type can choose some high-rise rooms, plus a high 30 yuan room type. You will find that one third of people with the same original price will choose the newly-opened room type in 30 yuan.

From the standpoint of hotels and guests, because hotels are low-frequency consumer products, guests will not know about hotel products like hotel insiders, which is called information asymmetry in economics. We can use it to manage the hotel's income.