Customization is a unique and innovative way of consumption, which meets the demand for personalization and also satisfies the desire for self-expression. Experiential customization breaks through the limitations of traditional customization to provide consumers with a more personalized, interactive and participatory service experience.

The core of experiential customization is to provide real "one-to-one" service, i.e., customize products according to consumers' needs and preferences, and provide consumers with opportunities for communication, choice and feedback throughout the entire customization process, so that each and every consumer is able to enjoy an exclusive, one-of-a-kind customization experience. The company's products are customized according to consumers' needs and preferences.

More and more companies are beginning to use experiential customization to meet consumers' personalized needs, such as customized e-commerce, customized food and beverage, and customized tourism. The rise of this type of consumption not only demonstrates the increasingly strong demand for personalization by consumers, but also reflects the fact that companies are paying more attention to the consumer experience and interactivity, which will greatly promote the positive interaction between consumers and enterprises and **** the same development.