Marketing strategy of Grandma's House:

Grandma's House restaurant chain, under the scientific concept of development and standardized modern management mode, insists on becoming bigger and stronger, vigorously promotes product and technological innovation, and implements the strategy of big brand and regional market.

The organization also actively organizes staff learning, and has so far cultivated many professional talents including management talents. Under the principle of following the law of market economy, "Grandma's House" adheres to the core concept of "the value in the eyes of the customer is the real value", and adopts the cost-effective "leverage principle" and the "30% product + 40% technology" principle. "30% product + 40% environment + 30% service" chain business model, with scientific standardized management, and ultimately build itself into a domestic and even international first-class brand of catering enterprises.

More and more consumers are unwilling and do not have too much time to do housework, the company's managers keenly feel this market dynamics, seize the opportunity to change the business ideas, expand the scope of business, the consumer crowd established in the restaurant neighborhood.

The organization to customer word of mouth as the main publicity way, with the concept and mode of advancement, accurate positioning, sincere service, pragmatic style, created a 12-year "Grandma's house" dinner queue of the catering industry myth.