Facing the fierce competition in the food industry, exquisite food packaging is a magic weapon to win. The following is the content of my graduation thesis on food packaging, welcome to read for reference!

Food Packaging Graduation Thesis 1: On Food Packaging Design

Abstract:? People eat for the sky? Explain the importance of food in human survival. Food is a necessary consumer product in people's life, and its packaging design should reflect its unique characteristics. The function of packaging design directly affects the quality of products in circulation and the degree of acceptance by consumers. In order to adapt to the current scientific, safe and environmentally friendly food packaging, this paper makes a series of analysis on food packaging design from the perspectives of design principles, vision, marketing, environmental protection and legal issues.

Keywords: principles and effects of food packaging

With the development and application of science and technology, the packaging design in modern society is rich and varied, and the packaging requirements for different products are becoming more and more strict. As a necessary commodity for human survival, food packaging has special requirements. As the carrier of conveying food information function, packaging is an important part of ensuring food to reach its value and use value, bearing the heavy responsibility of food safety protection, information transmission and brand promotion. At the same time, it is also an art science integrating technology, aesthetics and marketing. Food packaging design can achieve the best effect under the condition of optimizing resources through thinking and practice of food safety protection, science and technology aesthetics and commodity aesthetics.

1. packaging design principle

1.1 function principle

literally, Packaging? The word,? Bag? Is the package? Pretend? It is decoration. Packaging should play a role in protecting commodities in circulation. Reasonable use can improve the use value of products, prevent commodities from being physically damaged in circulation, and achieve pressure resistance, shock resistance and impact resistance. Other forms of packaging should play a protective role in preventing light radiation and moisture. On the one hand, product packaging should reflect the characteristics of science and technology. We should make full use of contemporary scientific and technological achievements, constantly produce new forms, and strengthen the visual effect of packaging while protecting products. On the other hand, the design itself should conform to consumers' psychology of seeking convenience and seeking truth, and cause purchase desire and behavior. This is a requirement for the protection of consumers' interests, and it is also a principle that packaging itself should follow. On February 28th, 2119, the 11th National People's Congress passed the Food Safety Law of the People's Republic of China, Chapter IV, Article 27: Food production and operation shall conform to the seventh provision of food safety standards: the food for direct import shall be packaged in small packages or non-toxic and clean packaging materials and tableware shall be used.

1.2 adaptation principle

with the development of market economy and the global circulation of commodities, food has also ushered in great opportunities for competition and development. Packaging design is a very necessary means to enhance the competitiveness of products. According to different regions, cultural concepts and age groups, different packaging forms with different varieties, shapes, sizes, tastes and ingredients are designed, which not only promotes the circulation of products and forms an extension of brands, but also promotes the circulation of culture. Of course, the structure and form of packaging design and the use value of the product itself are the two most important factors that determine the purpose of the product.

1.3 aesthetic principle

? The benefits of beauty? Yes: when juxtaposed with the goods lacking aesthetic feeling, the goods with aesthetic feeling are more attractive and can open people's consumption consciousness. With people's attention to food packaging, the aesthetic requirements for it are also constantly improving. To understand the graphic packaging design, we must understand the composition. That is, in order to achieve the purpose of visual communication and commodity publicity and display, various elements in the design are carefully arranged. Food packaging design should reflect the combination of art form and times, which can not only absorb the essence from traditional culture, but also reflect the characteristics of modern design and create works with fashionable beauty and healthy beauty.

II. Design elements

2.1 Layout

Packaging design is about layout types: horizontal, vertical, circular, ladder, straw, centralized, corresponding, repeated, axis, etc., which can also be used in combination. Readability, shape, style, content (the length of time required for reading), size and picture organization will all affect the communication effect.

2.2 text content

the text of packaging design is the most direct way and means to convey food information to consumers, including: food name, publicity text, function description text, raw material text and so on. Article 41 of the Food Safety Law of the People's Republic of China: When selling bulk food, food operators shall indicate the name, production date, shelf life, name and contact information of the producers and operators on the containers and outer packages of bulk food.

the main contents such as brand name, taste and capacity are arranged on the main display surface. Manufacturers, ingredients, storage conditions, production date and other contents are mostly arranged on the side or back, and standardized printing fonts are used. Reasonable font type, thickness, spacing and position should be considered in text design, and the font structure can be changed or modified to enhance the internal meaning and expressive force of the text. At the same time, avoid using traditional Chinese characters that are difficult to identify and reduce the brand recognition and publicity effect.

2.3 image communication

images can be in various styles such as illustrations, icons, decorative graphics (figurative and abstract), characters and photos, and different styles of visual language constitute various visual stimulation effects. Such as delicious and attractive illustrations and beautiful food? Close-up? The lens shows a mouth-watering scene, which can please consumers' senses well. Flavor, taste and temperature can all be conveyed to consumers visually in packaging design. Images can display products, depict target consumers and potential consumers, construct specific mood and atmosphere, establish product credibility and stimulate consumers' appetite, so as to achieve the effects of conveying appetite, expressing lifestyle, suggesting emotions and explaining food use methods. The image effect depends on whether the product personality and product characteristics can be accurately conveyed. Consumers' perception of images varies due to cultural and geographical factors. In addition, the decorative pattern in the pattern should not be abused, but should be accurately used according to the characteristics of the product's attributes and grades.

2.4 color communication

biologist Nicholas? Humphrey attributed human's ability to perceive color to the desire for pleasure and the need for survival. Color is the most attractive factor for consumers in packaging design. The color first recognized by consumers can highlight the characteristics of products and attract consumers' attention to other characteristics, so color plays a strong role in conveying commodity information, publicizing commodity concepts and attracting consumers.

iii. packaging structure and materials

packaging design plays an important protective role in food circulation. Including pressure protection, health protection, temperature protection and light protection during transportation. Therefore, commodity attributes, packaging materials and packaging specifications should be considered in the design process. The structure and materials of packaging directly affect the integrity of products during transportation, and then affect consumers' satisfaction with products, so the selection of structure and materials is the most critical. The choice of structure and materials depends on the existing resources in the market, and sometimes it is necessary to learn from new science and technology and new inventions. The progress of science and technology and the application of new materials affect the improvement of packaging level and provide a guarantee for the practice of packaging design. The design scheme should consider the cost of product packaging and use different materials according to different grades of products. Moderate packaging is the principle that food packaging should follow.

IV. Conclusion

3? R? -Reduce, Reuse and Recycle have become a part of consumer culture, and it has become an inevitable trend of packaging design to use green materials to reduce the waste of resources and pollution to the environment.

References:

[1] (America) Sandra? A? Classeau Vic. Packaging Design: Brand Building [M]. Shanghai People's Fine Arts Publishing House

[2] Xu Yongmin. Design Psychology [M]. Hubei Changjiang Publishing Group

[3] Kenya Hara. Design in Design [M]. Shandong People's Publishing House < P > [4] February 2119, Chinese People's Food. Chongqing University Press

Food Packaging Graduation Thesis 2: On Children's Food Packaging

Abstract: In today's increasingly fierce market competition, children's food packaging is no longer a simple "package", but a package that needs to be cleverly designed from the aspects of shape, color and convenient transportation to stimulate consumers' desire to buy.

Keywords: children's food packaging

Children refer to social groups under the age of 12. In children's psychology, children's age is very long, from birth to seventeen or eighteen years old, and according to the characteristics of psychological development, children's psychological development is divided into: suckling period (birth to 1 years old), infancy (1 to 3 years old), preschool period or infancy (3 to 6 years old), early school age (6 to 12 years old), middle school age or adolescence (12 to 15 years old) and late school age.

Children's food refers to safe and nutritious food specially designed and produced for children of all ages under 18, which meets children's physiological needs. Children's food can be classified according to different standards. For example, according to the characteristics and applicability of food, children's food can be divided into infant food, children's fortified food, children's health food, special children's food, nutritious meals for students, and various types of food suitable for children to eat at leisure. The packaging to be discussed here refers to the last category-the packaging of children's leisure food. Traditionally, packaging children's food can protect children's food from damage and facilitate food transportation. In today's increasingly fierce market competition, the packaging of children's food can also play a role in promoting and selling products. Therefore, food packaging for children is no longer simple? Parcel? Instead, it needs to be cleverly designed from the aspects of shape, color and convenient transportation to stimulate consumers' desire to buy.

1. Analysis of children's characteristics

1. Children are lively and curious by nature, and anything interesting can be very attractive to them. Astronomer Carl said? Every child is a scientist when he is young, because every child, like a scientist, is full of curiosity and awe of the wonders of nature. ?

In addition, the designed children's products require novelty and novelty, and the common things often have no attraction to children, while some things that can't be seen in life often attract children's attention, which can be confirmed by children's love of watching cartoons. Similarly, in the packaging design of children's food, we should choose some interesting shapes and match them with special eye-catching colors to make the products more attractive.

2. Childhood is the best period for intellectual development. Multiple intelligences include: spatial intelligence, musical intelligence, body movement intelligence, logical intelligence, language intelligence and self-knowledge intelligence. When designing children's food packaging, we should also consider that the packaging has certain intelligence, that is, through the packaging design and its accessories, we should add content to enlighten children's intellectual development, such as some fun stories of games or small puzzles of toys. Careful analysis and consideration should be made on the appearance and opening mode of the package, and guiding signs should be designed on the opening of the package, and children will complete the opening of the package according to the tips and signs.

3. Children have strong self-esteem and personality, and will hesitate when they encounter problems. Under normal circumstances, I don't want to be denied, so I seem hesitant when choosing goods. What we can often see is that children are hesitant in the face of the same kind of goods, and may have given up many kinds of goods before deciding to buy one of them. Similarly, in view of children's consumption psychology, good packaging design is extremely important. A package that can attract children will make them make a purchase choice without hesitation.

4. Children's imitation ability is extremely strong, and other children want what they have. Children want to be consistent with others and adults (such as parents or people they like). In this way, they feel equal. While instinctive consumption gradually matures, social consumption has also developed greatly, especially in pre-school period. The social needs of school-age children are more diverse. For example, seeing an animated cartoon with a gun or a pet, children will ask for it to keep themselves consistent with others.

second, the shape safety and material safety of children's packaging

after investigation, we found that the arc packaging design of some children's food can protect children's personal safety well. Similarly, children's packaging mostly adopts polygonal or arc design, and tries to avoid the design of 91-degree angle.

the packaging of children's food should not only ensure that the food is not damaged, spoiled and polluted, but also ensure that the packaging materials are non-toxic. It is also necessary that the packaging materials still have strong stability and remain non-toxic and harmless when exposed to large environmental changes such as heat or freezing. Moreover, this material is preferably degradable, usable and recyclable. Generally, there is a desiccant in the food packaging bag, and the packaging of the desiccant should also use non-toxic and harmless materials. The existing children's food packaging advocates environmental protection, which also enables children to form a good habit of practicing thrift from an early age.

Third, the role of color in children's food packaging

Promotion. According to the investigation, children generally prefer MingLiang Yu's colorful food packaging when choosing food packaging, and seldom pay attention to the packaged food with dark design and single color.

taste suggestion. Children's association ability is very rich. Different colors can make children associate with the taste of different foods. They will habitually feel the taste of food from the color of packaging according to their existing color experience, such as red, pepper, purple and grapes.

establish a brand image. A successful color packaging design can make children remember the brand from their minds. When they see the color again, their familiarity with the color will be associated with the brand's food at the first time. Thereby promoting the consumption needs of children.

with the above understanding of color basis, we should design children's food packaging from three aspects. Choose the appropriate color tone according to the psychological characteristics of most children.

1. Generally speaking, warm colors with high lightness are selected for design, such as light yellow, orange and orange, which are generally popular with children.

2. The taste of food is closely related to children's color. If the fruit of red orange generally gives people a sweet feeling, then use red orange materials as packaging materials for sweets.

3. color should be combined with graphics, and the taste of food can be vividly expressed through the combination of the two. Let children drool at a glance, and the packaging of colors and graphics is the realm to be pursued. In principle, it is also very simple, that is, all design elements are used to express the taste information of food together.

in short, through the research and analysis of children's food packaging, we know that modern children's food packaging is not in the traditional sense? Packaging? Well, it integrates entertainment, function, culture and health? Works of art? watch from a height or distance