The financial crisis has two major impacts on the catering industry, which are as follows:

First, the external factors that affect the catering industry in the financial crisis

The catering industry belongs to the traditional basic consumption industry, and at the same time it belongs to the modern service industry that promotes economic prosperity and development. It is in the era of great changes and development of the catering industry in China, and it will certainly be affected in the face of new difficulties in economic development. From the macro-environment point of view, the current financial crisis has had a significant impact on the catering industry from the following aspects:

1. The production of enterprises is sluggish and consumption is tight: due to the global financial crisis, some foreign trade enterprises have significantly reduced their orders, and some even have failed to start work normally. There are fewer guests coming to talk about business, and the hospitality of enterprises is reduced. At the same time, in order to save money and tide over the difficulties, enterprises have also significantly reduced the number of banquets in restaurants.

2. Decrease of migrant workers and floating workers: Due to the sluggish production and poor efficiency of some enterprises, the number of employees is reduced compared with before, and some even greatly reduce the number of employees, resulting in many migrant workers unable to find jobs, and the number of migrant workers and floating workers is reduced compared with before, resulting in a decrease in the number of diners.

3. The cost of catering has increased, and the profit margin has decreased: At present, the prices of pork, cooking oil, grain and gas have all increased by a large margin, which has caused the cost of catering industry to increase and the profit margin to decrease. In addition, the competition among catering enterprises has caused the price of dishes to decrease, and the profit margin has been further compressed.

4. The rental fee is rising: most of the operating rooms in the catering industry are rented rooms, and a large part of the operating income is used to pay the rental fee. In the case of declining turnover and rising housing rental cost, the rental cost has obviously exceeded the limit level of 1.5% of turnover. In times of economic difficulties, the ratio of rent to turnover will rise to an unbearable level for catering enterprises, which is an important reason for many restaurants to close down.

Second, other impacts of the financial crisis on the catering industry

In terms of space, in this economic crisis, the catering industry in those areas with a large proportion of export-oriented economy will be affected more because of the reduction of production or closure of factories, which will reduce employment opportunities, fiscal revenue and consumption capacity; However, the catering industry in inland provinces and autonomous regions with the domestic market as the dominant market is much less affected. Under the current financial crisis situation, the above factors have mainly affected China's catering industry in the following aspects:

1. Customers in high and medium-grade restaurants have reduced their profits, and some enterprises have closed down

The high and medium-grade catering industry has been obviously impacted by the financial crisis. Under the financial crisis, on the one hand, ordinary people subconsciously tighten their pockets and dare not spend more, and many consumers have begun to reduce the number of dining out, especially in high-end restaurants; On the other hand, enterprises and administrative departments have reduced their expenses and reduced the consumption of public funds. High-end consumption is greatly affected, especially the business meal series; Compared with high-end restaurants, mid-range restaurants have a greater impact, and the daily business volume of some restaurants will decline by 21%-31%. At present, although there is no "bankruptcy tide" in high-end and mid-range restaurants, many people in the industry are not optimistic about their future business, and many enterprises are still struggling to support them. In addition, the pressure on the catering industry related to tourism services has also increased significantly. At present, under the international financial crisis, the survival status of the catering industry can be described as: 11% survival is in line with expectations, 21% is operating at a low profit, 31% is maintaining, and 41% is losing money. At present, the average net profit rate of the catering industry has dropped to less than 11%.

2. Low-grade catering is booming, and unlicensed catering units are on the rise

Workers are unemployed due to factory production reduction; The sharp decline in investment income such as stocks and real estate has had a significant impact on consumers' consumption behavior. Consumers who originally chose mid-range dining places began to eat in low-end restaurants, which made low-end restaurants more prosperous in the financial crisis; Due to the closure of factories, unemployment and the continuous growth of low-income groups, unlicensed catering units with lower costs have formed a huge consumer market.

3, catering enterprises to cope with the severe test, adopt various methods to "open source and reduce expenditure"

Due to the profit decline or even loss of catering units, some catering enterprises have begun to lay off employees on a large scale, and at the same time, due to the low wages paid by enterprises to workers, enterprises have the problem of insufficient recruitment, resulting in the phenomenon of lack of people and lack of recruitment; Some enterprises purchase low-grade raw materials to save costs, some enterprises purchase raw materials from black processing points to survive, or even buy spoiled and adulterated materials, and some enterprises purchase raw materials from black processing points to survive, or even buy spoiled and adulterated food raw materials.

4. Decline of enterprise management level and hygiene status

Wage reduction and layoffs in catering enterprises have led to an increase in staff mobility in catering enterprises, which directly led to the decline of food safety management level and food safety status in some catering units.

5. With the intensification of social contradictions, food safety incidents such as poisoning are prone to occur.

On the one hand, due to fierce competition among enterprises, the wages of workers are depressed, the number of unemployed people is increasing, and the mobility of personnel is greater. Make the catering staff appear unbalanced psychology, and even retaliate against the social psychology; On the other hand, due to the greater mobility of personnel, the internal management of the unit and the managed are prone to differences in understanding and concepts, and the employers and employees are prone to contradictions. If they cannot be resolved in time, they may turn into poisoning motives.