Secondly, it is a matter of taste.
To the burger in the Chinese market, as well as the taste of Coke in the Chinese market and their own country are different, they have spent a lot of energy and financial resources to do the research. Your friend could not have done the same research, or at least consulted a chef or something in this area.
Books alone, in fact, a lot of very theoretical, and not targeted, see is also a box, it is difficult to say whether it can be copied and used, theoretical and practical operation is very different, we all know, and really want to say that those books are better, I'm afraid that only the university professors they have a good idea of the heart, because of the various types of books is really full of ah.
Sometimes it's better to spend a day in the bookstore to find the right book for yourself, because your own situation is only clear to yourself, so that it is targeted, rather than the vague which books are better.
Secondly, the catering industry is still the most important food freshness, palatability, color and flavor, as well as hygiene, it looks like people have the desire to eat, as well as the hotel itself, the environment is elegant, have their own characteristics, the best to reflect the Oriental mystical atmosphere, such as imitation of the classical garden, etc. (of course, if the cost of decorating is too big to be compressed to look at ...... Khan).
If you want to expand, then it may be necessary to open a new store, then the location is very important, a lot of foot traffic is relatively thriving business, but at the same time the land price is certainly also high, and to see if the local area has a lot of food and beverage, whether it has reached saturation. It is necessary to do market research before opening a store, probably the cost, as well as to achieve how much customer flow can be capital, how much customer flow can be profitable.
Personal thoughts ......
PS: still look at the local taste, the taste of various places abroad are different, just like the taste of China's Suzhou and Sichuan is different. So it is still necessary to consult the local people's taste combined with the chef's opinion to determine.
Secondly, some management models can be applied, but some details should be adjusted according to the actual situation.
Your friend has had the experience, then expand again should also have a number of heart, like how to start, need to pay attention to what, and then combined with the current environmental situation and local folklore to be integrated.
But the problem is that if you don't go and hire someone, you have to pay attention to the personality of the person you hire. I think it's better to send someone you trust initially, or simply transfer a supervisor from your current store.
Eh, in fact, I do not know ...... seems to say a bunch of nonsense to come ...... sweat ~
Yeah, KFC seems to be a chain, that is to say, let a person to pay money to use KFC's name, and then all aspects of the requirements to meet the standards of the head office, the food secret recipe by the head office. As for the food secret recipe is provided by the head office, the management mode is basically along the head office of a set. In this case there is a need to study the study, first of all, you also need to have their own Chinese food production of unique recipes only, and the food can indeed attract people. I think it's better to go to the relevant professionals, one is this side of the but also on paper, the second is after all, specializing in this area is very little, and do not understand the actual situation of your friends, but also can not make any targeted recommendations, misleading rather bad.
But we can be sure that the new store opened, the boss must go to the town for a period of time, such as step on the track before considering letting people in charge, otherwise you do not go, let others do, you do not understand the actual situation of the local community, even if the profitability of the good, but the manager said that it is not good, what can you do? At least you have to have a number in mind!
So at the beginning of the boss definitely want to fieldwork for a period of time.
Then be careful, a store of good Gu's, but more, may not necessarily be suitable for the original management methods, be careful to lose a lot of ah! And maybe you energy to put the new store is good, the old store a bad problem (forgive me for this crow's mouth ......) but there are really a lot of problems to consider.
Your friend has to make sure he has so many trustworthy hands first.