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What is the operating status of Qingdao star-rated hotels in 2004?
Analysis of Hotel Supply and Demand Market

1, the development of Qingdao Hotel

It has experienced the development from inn, hotel and business hotel to collectivization.

Before 1994, the supply of hotels in Qingdao was in short supply;

The balance between supply and demand is1994 ~1996;

From 1996 to 200 1, supply exceeds demand;

Since 2002, supply and demand have been diversified, and the operating conditions of three-star hotels are basically flat, while the operating conditions of four-star and five-star hotels are good, and the market is in short supply.

2. Characteristics of Qingdao star-rated hotels

Hotels are 50% aging, especially three-star hotels;

Hotels with the total number of rooms below 100 account for half, and the scale is generally small;

Hotel meeting function is less, which can't meet the demand;

The operating condition of hotel entertainment function is generally not good, and it can't compete with the entertainment facilities in society.

3. Qingdao star hotel supply situation

As can be seen from the above figure, Qingdao has the largest supply of three-star hotels, accounting for 45% of the total, followed by two-star hotels, accounting for 36% of the total, and four-star and five-star hotels together account for 10%. One star accounts for 9%.

The number of rooms in each star hotel is the largest among three-star hotels, accounting for more than 50% of the total number of rooms; Followed by two-star and five-star rooms, accounting for nearly 20% of the total number of rooms respectively; The fourth is a four-star room, accounting for10%; The number of one-star rooms is the least.

In 2003, the average occupancy rate of star-rated hotels was about 57%, and the average rent was in 230 yuan and Shangri-La was in 620 yuan.

The peak rental period of star-rated hotels is from June to August 25th, 2003, and the occupancy rate is about 80%.

4. Analysis of future hotel supply

Hotels in Qingdao in 2008 Olympic Games are under great pressure. At present, Shangri-La is in the second phase of development and construction, with an investment of 800 million yuan, a construction area of 80,000 square meters and about 300 rooms, including apartments.

Hotels such as Seaview Garden are also under development and construction in the second phase;

Qingdao Tourism Bureau predicts that there will be 200 star-rated hotels in Qingdao in 2008, among which the most important task is to rebuild and re-evaluate the existing star-rated hotels, including developing new projects.

5. Hotel distribution

Hotels in Qingdao are mainly distributed in the southern coastal areas and the eastern coastal areas. This is closely related to the fact that these two areas are the main tourist attractions in Qingdao.

Distribution of hotels along the western coast of South China

Tuandao, the first and sixth bathing beaches, railway stations, docks, etc. There are a lot of people and tourist attractions in this area, which leads to a large number of hotels in this area.

Hotel Distribution on the East Coast of South China

Qingdao's tourism is mainly marine tourism, so the number of scenic spots and hotels in coastal areas is the most concentrated. Hotels are supporting facilities for tourism, and this area is the most prosperous and concentrated area in Qingdao.

Distribution of hotels in eastern coastal areas

This section of the coast mainly belongs to Laoshan District, with a small number of tourist attractions, only Shilaoren Tourist Resort, which has a short history and a short development time, so the number of hotels is not too much. However, in recent years, Qingdao's tourism industry has developed rapidly. The Shilaoren tourist resort, beer city, convention center and golf course have gradually increased the number of people here, and the number of hotels is also increasing.